A great website won’t help your business unless it is visible to your target audience. The majority of customers search for products and services on search engines and the bulk of the traffic to any website comes through the search engines. SEO helps your website and landing pages rank high on SERP (Search Engine Result Pages). This helps in improving brand recognition and taking your message to the intended audience.

At SoftTrix we have been in this trade for more than 10 years and bring a proven track record. We employ White Hat SEO strategies to ensure steady and sustained growth. We stand behind our work and have helped our clients improve visibility and conversions. Our team stays abreast with the latest trends in SEO and other digital marketing strategies to meet and exceed your expectations. 

White Hat SEO refers to legitimate strategies and techniques that are employed to increase your website’s rankings on the search engines. This involved adopting the best practices as per the latest search engine algorithms. We take pride in implementing White Hat strategies and staying away from illegitimate techniques such as keyword stuffing, link spamming and plagiarized content. White Hat SEO techniques prevent your website from being penalized by the search engines.

Black hat or gray hat SEO may offer early success (though this has diminished with the latest algorithmic updates on major search engines) but it can have severe consequences. The latest algorithms don’t offer much leverage to these techniques. In the worst case, your website may be blacklisted which is like a death warrant and it is nearly impossible to recover once search engines remove it from their index.

The cost of an SEO campaign depends on several factors, and these include the SEO strategy employed, the duration of the campaign, and the team that you are working with. On average you will need to spend anywhere between $500 and $5000 per month for a well-run SEO campaign.

No, SEO isn’t a one-time gig but a long journey. Your website requires constant optimization to stay ahead of the competition. You may not need to run a high-thrust campaign, but your SEO strategy will have to be reviewed regularly and tweaked to show results. New keywords will have to be targeted and fresh content posted on your website regularly. 

Yes, and this explains why SEO is at the heart of your digital marketing campaign. SEO brings more traffic to your website and results in more engagement with your target audience. This can directly translate into more conversion and sales for your business.

An SEO site audit is a basic health check of your website. We conduct a detailed audit of your website before optimization. This allows us to evaluate your website’s current SEO readiness and map it against the best practices in the industry. We assess several factors that affect the ranking of your website including link structure, content quality, site load speed, link health, meta descriptions, broken links, robots.txt, page titles, etc. The basic purpose of an SEO audit is to identify foundational problems that can restrict your website’s organic growth on the search engines.

On-page SEO is a set of tasks and processes aimed at optimizing elements within your website for better results. These include optimizing the Website Structure, Title Tags, HTML Code, Internal Links. Landing Page Content, URL, Images, and User Experience (UX) on your website.

Off-page SEO is a set of tasks executed outside the website to improve its visibility on the search engine. These include strategies such as Creating Backlinks, Social Media Marketing, Guest Posting, Forum Posting, Article Submission, Influencer Marketing, etc.

The time taken to optimize a website is relative and depends on several factors. SEO involves site audit, and on-page and off-page optimization as we have mentioned earlier. The number of pages on your website, tasks required in terms of content creation, creating sitemaps, fixing metadata, codes, etc. decide the time required to optimize your website. On average, our team takes about 2 weeks to optimize a website from scratch.

SEO isn’t a magic bullet, and you need to be patient to see the results. The strategies that we employ in any campaign take time to fructify and deliver results. Several factors decide the speed at which the SEO campaign starts showing results. These include the industry you are in, the level of competition you face, and the budget you have for the campaign. Two months is the minimum time you need to wait for early signs of growth in traffic and rankings and it can take six months to see desired results.

Technically you can run your campaign. However, SEO is no cakewalk and requires you to understand how the search engines work and what your customers search on Google and other search engines. It requires expertise, staying abreast with the best practices, and creativity. You can leave it to us and dedicate this time to the core areas of your business.

Yes, we can help if your traffic has fallen or showing signs of stagnation. Our expert team would audit your website and its performance on the search engines to identify the reasons behind the drop in traffic. Once your weakness is known, we shall implement the right strategies for your campaign.          

We share regular updates on the progress of your campaign. We send detailed reports with measurable KPIs that lets you measure the success of your campaign.