The Challenge
We had to face several challenges while improving our client’s rankings in the SERPs. Our main goal was to gain relevant traffic that converts visitors into people who shop Invitations through organic search. Our client’s website was relatively new, which made the situation even more challenging. No SEO work had been done on the website and they received only minimal traffic. Before investing in SEO, the client received a majority of their traffic through social channels. They wanted to stop being so dependent on these sources of traffic and approached us to grow their organic traffic.
