Pay-per-click (PPC) Advertising Services in Ottawa

Pay-per-click advertising is a highly picked digital marketing model where the advertisers pay each time someone clicks on the ad. It is also known as cost-per-click (CPC) advertising. Using PPC in Ottawa, advertisers bid on keywords that are related to the target market. PPC works whenever someone searches for a relevant keyword, and the advertisers’ ad appears.

Pay-per-click (PPC) advertising services help businesses improve their brand awareness and visibility while driving traffic to their websites. PPC advertising helps businesses to reach people who are more likely to be interested in their products or services. Businesses can set a maximum budget for their ads that only spend when someone clicks on them.

In Ottawa, hiring a PPC management company generally costs between $500 and $5,000 per month, depending on the agency’s expertise, the ad’s estimated budget, complexity and the number of platforms the user wants to target. The smaller businesses need to pay the approximately $500 mark, and larger businesses with complex structuring might get the $5,000 range.

The user can expect the initial results from PPC advertising campaigns within a few days to a couple of weeks, achieving significant and optimised results. It usually takes up to 2-3 months for the campaign to gather data and undergo necessary adjustments with target bidding strategies for highly competitive sectors.