Top 6 White Label PPC Agencies in Mumbai

PPC marketing agencies are responsible for managing the online paid advertising areas of their clients. PPC is the acronym for pay-per-click and comprises a vast range of different types of digital ads. This also includes ads you see on the top of google and video ads during a youtube video.

Hiring a PPC agency can attract traffic to your result thereby increasing the sales. Furthermore they also aid in building brand recognition. 

Both SEO and PPC have different perks as career options. When you use SEO, it can serve as a long-term web marketing goal whereas PPC would serve as a short-term one.

When you hire a PPC agency, you can focus on other important aspects of the company like generating revenue. It can also save a lot of manpower that would go in creating an in-house team. Furthermore, PPC agencies have all the latest technologies and tools that can help you stay ahead in the competition.  

Pay-per-click is a branch of paid advertising that helps your website in ranking. You can target a particular audience by bidding on certain keywords. This can further result in an increase of revenues. 

You can ask questions like – 

• What does Google Ad API mean?
• How many characters are allowed in PPC advertisements?
• How exactly does Google Auction work?
• What does DFA mean in terms of Google Ads?
• What does a Google AdWords ad group mean?
• What does “IP Exclusions” mean?
• What does the SEO term DFP mean?

On the Google Search Network, Google Ads have an average cost per click of between $1 and $2. On the Google Display Network, the average cost per link is below $1.

Ecommerce businesses and companies into technology are known to perform well with PPC owing to their high click-through rates. In addition to this, automotive and travel industries are also known to have good results with PPC campaigns. 

The PPC cost formula is – Pay-per-click ($) = Total advertising cost

The cost of a PPC advertising campaign is calculated using the PPC (Pay-Per-Click) cost formula. Each time one of their ads is clicked, marketers in PPC advertising are charged a fee. The following is a representation of the cost formula: Cost of Paid Search = Clicks * Cost Per Click (CPC) Where: Clicks: The total number of times your ads were clicked during the given time frame (for example, a day, a week, or a month). Cost Per Click (CPC): The sum you are prepared to pay for each time your advertisement is clicked. This number is determined by you, the advertiser, and it may change based on elements such as keyword relevance, competitiveness, and quality score.

Generating leads and sales through google ads is comparatively a quicker process. The aspect of paying only when a user clicks on your ad serves as an advantage. As a result, in comparison to SEO techniques, it requires less time.

PPC advertising has now been incorporated with machine learning and AI. This would only result in PPC advertising becoming more prevalent in the future. Businesses may improve their PPC campaigns with AI algorithms, including ad targeting, ad wording, and bid management.

Top 5 brands with PPC ads are –

• Apple
• Coca-cola
• Microsoft
• IBM
• Google 

The channels that generate the highest ROI are paid, search and email. These include strategies like search engine optimization (SEO), pay-per-click (PPC) advertising and email marketing.

Follow the below steps to start google PPC

• Make a google ad account
• Figure out what you are aiming for: website traffic, leads, sales, brand awareness, or something else
• Do a through keyword research
• Curate campaign
• Create ad groups and add relevant keywords
• Draft an attractive ad copy
• Set up landing page
• Regularly monitor the performance of your PPC campaign

Depending on your individual objectives, financial constraints, and marketing plan, the duration of a Pay-Per-Click (PPC) campaign might vary significantly. PPC campaigns can be undertaken for continuous marketing initiatives, unique events, or short-term promotions. To get the best results from PPC, ongoing optimisation and monitoring are needed. It’s important to consider the quality of your strategy and continuous management, not just the timetable.