The Challenge
Despite being a leader in the recycling and resource management industry, Green Planet 21 faced challenges in expanding its online presence and generating high-quality leads. The company needed to enhance its digital marketing strategy to reach a broader audience, improve brand visibility, and increase customer engagement. Additionally, reducing the cost per acquisition while maintaining a steady flow of inquiries was a key concern. To stay ahead in a competitive market, Green Planet 21 required a data-driven approach to optimize its online campaigns and maximize conversions.
