PPC Services for Skin Care Products | Boost Your Sales Today

Get ready to dominate the beauty market with personalized PPC campaigns that are designed specifically based on the user’s interest

We ensure that our comprehensive PPC solutions drive measurable results and maximize the overall return on investment (ROI)

Why Beauty & Skincare Brand Needs PPC Management Agencies?

The global beauty and personal care products market size was estimated at USD 557.24 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2030. One of the primary factors driving market expansion is the rising consciousness of consumers about their appearance. Skincare is the dominant category in the beauty industry, with a 42% market share, and is predicted to stay number one, bringing in roughly 211 billion U.S. dollars in revenues by 2028.

Our PPC Services for the Beauty,Skincare & the Cosmetic Businesses

Partner with Softtrix’s unwavering commitment to bring assured PPC results on board. By choosing Softtrix, you choose a team of well-vetted PPC professionals who understand the needs of the beauty industry and design tailored solutions that ensure success.

PPC Audit

We provide an in-depth analysis of the client’s current paid advertising campaigns that concern lack of potential, underperforming cores, uncovered opportunities, and lack of actionable insights to maximize the campaign’s effectiveness.

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Paid Search Management

Our expert team of PPC managers offers a stringent commitment to Google ads, Bing ads, and other search engines to meet the expected ROI. Our team carefully manages the keyword selection and ad copies allowing easy targeting that drives the right traffic at a cost-effective budget.

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Google Ads Management

With Google Ads management we aid beauty and skincare brands to secure a top position on search results among the users looking for solutions similar to the brand. Our team is dedicated to such solutions by using high-converting keywords, crafting compelling ad copies, and refining the strategies to gain better results.

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Facebook Ads Management

We provide prominent Facebook ads management services to beauty and skincare brands ensuring better connectivity and engagement among the target market. The majority of the potential market stays active on Facebook and Instagram and drafting campaigns for those mediums guarantees brand awareness, sales, and undeniable engagement.

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Amazon Ads Management

Using our Amazon Ads management services, businesses that deal with beauty, skincare, and cosmetics can drive sales and increase their product visibility on eCommerce websites. From managing sponsored products to sponsored brands we manage every aspect of Amazon PPC to ensure that the business stands out from the competition.

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Display Ads Management

We design visually appealing banners and video ads that splash across web networks, blogs, and apps that expect the maximum visits of the potential audience. Our display ads enable the increase of brand awareness, encouraging potential customers to mark revisits on the website.

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Youtube Ads Management

We design incredibly effective YouTube ads for beauty and skincare brands so that the audience gains trust and finds the brand reliable and worth trying. YouTube ads resonate more with potential customers and raise the chances of maximizing the number of potential customers.

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Retargeting Management

We provide the best in-range retargeting management of PPC campaigns for vitamins and supplements where the user once interacted with the brand but didn't make any purchases. We utilize personalized campaigning enabling retargeting strategies increasing the overall brand value and driving potential conversions.

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White Label PPC

Our team at Softtrix provides trusted white-label PPC management services for the beauty, skincare, and cosmetic industries by handling the PPC campaign management, presenting the maximum results, and the ability to considerably boost the business.

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Our PPC Brilliance forBeauty, Skincare & Cosmetic Brands

Social Media Marketing

Being a trusted digital marketing firm, we understand the need for social media marketing for the beauty, skincare, and cosmetic industries. We design unique strategies to elevate social media presence that resonates deeply with beauty enthusiasts. Our approach focuses on developing an excellent community that aligns with the brand’s core and leads traffic to the website, fostering long-term relationships.

Content Creation

The content is the heart of any successful PPC campaign, and it impacts most in the beauty and skincare businesses. We have an experienced team of content writers that ensures the brand speaks directly with its target audience. We help businesses craft educational blogs, tutorials, beauty tips, videos, and social media content to gain the audience’s interest and drive potential sales and engagement.

Comprehensive Keyword Research

Effective PPC campaigns need comprehensive research on keywords. In the beauty and skincare industry, the brand needs to identify the most relevant and high-potential keywords that help the business uncover both popular and niche search terms, and also focus on long-tail keywords. We ensure that the products get displayed among active users and drive more qualified traffic to the website.

Targeted Advertising Campaigns

We design PPC campaigns for different audiences that vary with the user's needs based on their skin type, concerns, and preferences. Our effective targeted advertising ensures that the ads work using advanced data analytics and perform after conducting audience segmentation based on their behaviour, demographics, and purchase intent.

Influencer Collaboration

We help the beauty and skincare brand to leverage strategic influencer partnerships that help the brand elevate brand’s credibility and reach. As the beauty and skincare industry needs a trusted face whose followers trust their opinions, we help businesses locate those influencers. Our PPC campaigns include product reviews, tutorials, and trusted brand content that resonates with a wider target audience.

On-Page/Off-Page SEO Optimization

We provide seamless on-page and off-page SEO optimization using long-term digital marketing strategy in the beauty and skincare range. We focus on optimizing the website’s structure, content, and technical elements to ensure search engines that help the indexing of the pages rank accordingly. The off-page SEO works on building high-quality links maximizing the website’s authority for better search engine rankings.

Our PPC Case Study

Generated $2.5+ Million for Pet Store

$2.5+ M

Sales

25X ROAS

Revenue Earned

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Sistaco

$263K

Revenue

18X ROI

ROAS

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The Wanderful

36K

Revenue

2X

ROAS

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Green Planet 21

8X

BOOST in Leads

80%

CPA Reduced

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Why Choose Us?

Softtrix doesn't just offer PPC management services; it also helps beauty and skincare brands access personalized strategies for evaluating a brand’s online presence and driving exceptional results.

Tailored Campaigns

Our team of well-vetted experts enables the brand to access personalized campaigning specializing in beauty, skincare, and the cosmetic range. Our deep industry knowledge enables the creation of campaigns that not only resonate with the audience but also help them foster relationships with the products.

Comprehensive Strategy

From looking after Google ads, Facebook ads, and influencer collaboration, Softtrix eases the beauty brand at diverse PPC segments to drive potential conversions, a holistic PPC approach, and to increase brand awareness. We develop display ads, search engine marketing, social media campaigning, and video marketing to ensure the brand reaches its maximum audience.

Data-Driven Decisions

We utilize the potential of data mechanisms enabling effective monitoring of PPC campaigns, restructuring, and analyzing how customers respond behind the campaign. Using cutting-edge analytics, we help businesses track every click and impression that could lead to potential conversions.

Maximized ROI

Softtrix is known for the excellence and proficiency it brings to PPC campaigning; it enables the analysis of keyword performance, refines ad copies, and adjusts the bids by reducing cost-per-click charges. Our expert team of PPC executioners manages the budget to avoid the burn rate.

FAQs

What is the role of PPC management in the beauty and skincare industry?

Pay-per-click is a term used to define paid advertising, but in the field of beauty and skincare, it helps the brand to expand its visibility and form a long-term relationship with potential users who might end up buying the product if they find it suitable for their skin concerns. By using PPC, the targeting can be done at a broader range, and it helps the business to drive the highest ROI and potential conversions.

What is the cost of Softtrix in PPC management for the skincare business?

The basic package of the Softtrix PPC management starts at $500. However, several factors impact the cost of PPC in skincare businesses depending on the market size, the product’s market value, and its uses. Sometimes the product is well aligned with the market requirements, but on the other end, it might require passive targeting to attain positive outcomes.

Why is digital marketing essential for the cosmetic sector?

Digital marketing plays a significant role in the cosmetic sector by elevating brand awareness and how the brand should stand out from the crowded market. Using digital marketing, the business can build a loyal customer base and reach out to new audiences while retaining the trusted ones.

What are the current trends of PPC in the makeup, skincare, and beauty line?

At present, PPC automation plays a significant role by adding a power boost to campaign performance. As the current users of makeup, skincare, and beauty line have become more conscious about their pick, a personalized campaigning approach eases driving the highest conversions and user attention. Using an emotional appeal also helps businesses gain the customer’s attention and build connectivity with the brand.