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Adtunez is the PPC audit software that scans every campaign in your account daily and surfaces wasted spend, structural issues, and growth opportunities — automatically. Catch problems in hours, not weeks.
If you haven't audited your account this month, at least three of these are draining your budget right now. Adtunez catches them automatically.
Almost every PPC account has keywords that are spending hundreds of dollars per month with zero conversions. Sometimes it's broad match gone wrong. Sometimes it's a keyword that converted six months ago and stopped. Either way, the budget keeps flowing until somebody runs an audit.
What Adtunez does: Flags any keyword spending more than 20% of campaign budget without producing conversions. Surfaces the exact list with dollar amounts so you can pause them in seconds.
Most PPC accounts treat mobile and desktop bids identically — even when mobile CPA is 3-6x higher. The result: a slow bleed of budget on the worse-converting device while the efficient device is starved of impression share.
What Adtunez does: Flags every campaign where one device's CPA is 25%+ higher than another, with specific bid adjustment recommendations to rebalance toward efficiency.
Every PPC account contains search queries that are converting brilliantly through broad match — but haven't been promoted to dedicated keywords yet. These are pure growth opportunities: known intent, proven conversion rate, just sitting there waiting for someone to act.
What Adtunez does: Mines your search terms report for queries that are already converting and surfaces them ranked by potential. Promote them to exact match in one decision.
For e-commerce PPC, this is the most expensive issue of all. A best-selling product goes out of stock on Tuesday, but the ads keep serving until somebody notices in the inventory report two weeks later. Often these are the products with the highest ROAS — the ones every dollar of ad spend was working hardest for.
What Adtunez does: Cross-references your product feed with performance data and flags any product with strong historical ROAS that's currently unavailable. Often the highest-ROI fix in any e-commerce PPC account.
A real PPC campaign audit has dozens of moving parts. Here's the full list of issue types Adtunez surfaces — daily, across every campaign in your account.
Campaigns where mobile, desktop, or tablet CPA differs by more than 25%.
Keywords spending more than 20% of budget with no conversions.
Individual ads spending at 25%+ above account average CPA.
Queries already converting but not yet added as keywords.
Top-ROAS products currently unavailable in your feed.
Top-spending products ranked by ROAS — winners and losers.
Ad groups with fewer than 2 ads — Quality Score risk.
Ad groups stuffed with more than 10 keywords.
Campaigns that haven't spent in the last 7 days — usually a bug.
Missing images, headlines, descriptions, or business info in PMax.
Wasteful PMax serving on irrelevant mobile gaming apps.
Pages ranked by ROAS — what's working, what to scale.
Surfaces accounts where automated bidding is overspending.
New issue types added regularly based on customer feedback.
No setup hassle. No engineering work. Connect your PPC account and Adtunez runs your first audit immediately.
Link your Google Ads or PPC account in one click via OAuth. Multi-account MCC support included.
Adtunez analyzes every campaign, ad group, keyword, ad, and product feed across all 13+ issue types.
Issues appear in your dashboard, prioritized by impact, with ready-to-action recommendations attached.
Your team executes the highest-leverage fixes. Adtunez stays read-only — no risk of unwanted changes.
Adtunez pays for itself within the first scan of your first account. One simple subscription that scales with the size of your portfolio.
You're only billed for accounts with ad spend in the last 30 days. Paused or dormant accounts cost nothing.
Each account includes up to $10K/month in ad spend. Higher-spend accounts count as multiple billable units.
Per-account pricing drops automatically at 21+ ($8) and 51+ ($6) accounts.
A PPC audit is a systematic review of a pay-per-click advertising account designed to identify wasted spend, structural problems, missed growth opportunities, and conversion tracking issues. A complete PPC campaign audit examines every layer of an account — campaigns, ad groups, ads, keywords, search terms, devices, and product feeds — looking for the specific patterns that indicate poor performance.
Historically, PPC audit services have been a one-off, manual engagement: hire a consultant or agency, pay $300-$2,500, wait one to three weeks, receive a deck of findings. The model is broken for one simple reason — by the time the audit is delivered, the account has changed, and new issues have appeared. Modern PPC audit software like Adtunez fixes this by performing the audit continuously, automatically, and at a fraction of the cost.
An effective PPC campaign audit goes well beyond surface metrics. It examines the relationships between settings, structures, and outcomes to find issues that aren't visible from any single report. A complete audit covers:
The traditional approach to PPC auditing is to hire a specialist for a one-off review. This worked well a decade ago when PPC accounts had a few campaigns and a handful of keywords. Today, with Performance Max running across the Google network, dynamic search ads, automated bidding, and product feeds with thousands of SKUs, manual audits simply can't keep up.
The math makes the case clear. A typical agency charges between $500 and $2,500 per PPC audit service. At those prices, weekly audits across a 30-account portfolio would cost $60,000 to $300,000 per year — economically impossible. Most teams settle for quarterly audits, which means three months of issues compounding before anyone catches them.
Modern PPC audit tools change this equation entirely. Instead of paying per audit, you pay a small monthly fee per account and receive continuous auditing. Issues are caught within hours of appearing, not months later in a post-mortem. The same comprehensive audit checks that would cost $1,000+ to commission once now run automatically every day.
There are several PPC management platforms in the market, but most are built around bid management, reporting, or campaign creation. Adtunez is built specifically for one purpose: finding the issues humans should act on. Three things differentiate it:
Whether you're a freelance PPC manager auditing 5 accounts, a digital agency managing 50, or an in-house e-commerce team running a single high-stakes account, Adtunez replaces the expensive, slow, intermittent PPC audit service model with continuous, affordable, comprehensive auditing.
Getting started takes less than five minutes. Connect your Google Ads account or MCC via OAuth. Adtunez immediately runs a baseline audit across all 13+ issue categories. You see your first findings — typically dozens of issues in a previously-unaudited account — within ten minutes of connecting.
From there, your team simply reviews the findings, prioritizes by impact, and acts on the highest-leverage ones first. Every issue surfaces with a plain-language explanation of what it is and what to do about it. No PPC expertise required to understand the recommendations — just to execute them.
Connect your account in under a minute. See your first findings within ten. No credit card required to start.
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