Google Shopping Management Services | Expert AdWords Shopping Management

Softtrix: Access Our Resultive Google Shopping Ads Management Services

For decades, Softtrix has been known for its excellent Google Shopping Ads management solutions driving results including Google Shopping feed management, Big management, bid strategy refinement, and overall campaign optimization. Our campaigns are secured to sell the products with a minimal spend, stretching over the advertising budget in a perpetual quest for maximum ROI. With over 18+ years of award-winning marketing experience, Softtrix is known for its high skills and experience in necessary optimization for the Google shopping experience and maximizing the ROI.

Our Google ShoppingAds Management Services

Data/Product Feed Optimization

To analyze the best Google Shopping Campaign, the user data, and the product feed needs to be optimized and formatted for an effective run on Google. Our Google shopping experts analyze exactly what needs to be there in advertising to outshine its presence.

Product Feed Audit

Our team of PPC experts analyze the website and the whole product listing evaluating the building and optimization of the product feed from the ground up. Our feed creation services allow users to access a custom product feed that is compatible with the Google merchant center and the Facebook catalogs by capturing the customer's attention and driving sales.

Bid Strategy Optimization

We provide bid strategy optimization, improving the integral parts of Google shopping campaigns that need a few amendments from ad spend. Our team employs the best in-range strategies that are for sure going to power charge the whole shopping campaign.

Multi-Channel Advertising

We at Softtrix help businesses to get a well-framed optimized product feed by replicating the Google Shopping success across multiple platforms including Facebook, and Microsoft Ads. Here, the team works to maximize the coverage of products in Google search campaigns enabling the product data that can be populated for feed and tests across multiple channels.

Real-Time Tracking & Monitoring Reporting

By enabling real-time tracking and monitoring, our Google shopping ads service allows campaigns to power charge their efficiency and progress. In each month, the user needs to have a detailed report discussing the progress with the team and refine the preceding strategy as required.

Compelling Creatives & Ad Copies

We provide exceptional copy and creativity that are prerequisites for all successful campaigns. We help businesses achieve targeted revenues for efficient incremental ad copy testing. Our team of creative department is experienced in producing attention-grabbing visuals making ads stand out from the competitors.

Our Impeccable Methods to Set UpSuccessful Google Shopping Campaigns

Our team of expert professionals manages to drive growth, conversion, and the potential to elevate the performance of the bedsheet businesses.

Single Campaign, Single Ad & Product Group

These campaigns are useful for brand selling or a single product line with similar pricing.

They work on limited budgets and resources.

Single Campaign, Multiple Ad & Product Groups

These are good for brands with a single product line with a diverse pricing range.

They allow more variations, and product grouping based on factors other than the sale price.

Two/Three Campaigns using Campaign Priorities

By allowing accounts that are limited by the previous structure, to exercise more control over budgeting and making up a good brand with limited but more than single product lines.

Multiple Campaigns, multiple ad and product groups with query sculpting

These campaign types are suitable for mass retailers, resellers, or accounts having a wide variety of products and brands.

It requires strict budgeting control enabling additional monitoring.

Performance-based approach (ROAS/CPA/Profit Margin)

The performance-based campaign approach is suitable for advertisers who need to exercise budgetary control over shopping campaigns.

It incorporates the CPA/ROAS targets enabling product grouping based on traits that include production cost, contribution margins, etc.

Groups of Individual

This is limited for the products allowing one per product enabling maximum control over bids.

These campaigns are ideal for accounts with single-digit SKUs.

Best Practices forBuilding Google Shopping Campaigns

Softtrix employs the best in range shopping campaigns using industry-standard tactics helping clients to drive the potential traffic and to keep the campaigns organized.

Product Grouping

Our team organizes the product grouping based on what works best for the business. It is used to enable the feed to show up the queries that include diverse operators. By using such options the product lines' categories and subcategories, grouping the bestsellers to move inventors quickly, and combining products with similar margins.

Merchant Feed Audit & Optimization

The product feed is most prominent for the shopping campaigns. The organized feed enables the development of campaigns while completing the messy costs. It helps users to periodically review the feed issues such as excessively long product titles, products missing attributes, and pixelated product imagery.

Budget Allocation & Bid Strategy

To manage the money-critical forms of advertising while selling physical goods compared with shopping platforms like Google ads and more requires a balancing of performance and the ad's profitability while employing the prevention against negative impacts.

Negative Keyword Management

Adding unwanted and irrelevant search terms prevents the association of products from showing up in the searches. These negative keywords are the same to match the types that have positive matches on phrases and the exact uses to correct the format and to match the type that the user wants to prohibit.

Conversion Tracking

Conversion tracking is highly useful for tracking the shopping campaign’s performance. It needs a critical conversion action; both are micro conversions, like cart additional, final conversion, and purchases. All of them need to be traced correctly. By using such algorithms the user needs to work on smart bidding while amplifying the unwanted consequences using several orders of magnitude.

Audience Tracking

To embrace the success of a shopping campaign it's required to target the specific audience and to utilize the remarketing technique for listing down gain or the users that could be turned into potential audience.

Why Does Business NeedGoogle Shopping Ads?

Increased Visibility on Google

Google shopping ads often appear at the very top of SERPs for elevated product-related searches. It employs text-focused elements to make up the rest of SERPs because of their visual format.

A Wider Presence

The businesses that run more than one shopping ad from an individual retailer appearing on SERPs. The user needs to have Shopping Ads and organic results from a website all to show up on the same SERPs.

Access to Qualified Leads

The Google Shopping ads elevate the reach to leads who are looking actively for products like business offerings. It requires information needed to purchase a right for shopping ads helping businesses to get closer to a purchasing decision before arriving on the website.

Access to data

The Google shopping ads help advertisers to get detailed information about how the ads perform. This data aids businesses to improve their overall ad campaigns and to determine the most popular products.

Why Choose Softtrix?

Decades of Experience

Our team has years-long expertise in providing premier Google shopping management solutions, looking after requirements, and maximizing the results of Google shopping from feed campaigns.

Certified Google Premier Partner

Softtrix is a certified partner of Google, and offers demonstrated skills, and prolonged expertise with its PPC solutions to meet the majority of ad spend achieving full growth, client base mechanism, and revenue measure.

Personalized PPC Campaigns

We at Softtrix design robust business goals while developing custom PPC strategies that help businesses meet their unique needs.

Regular Updates

Our team provides regular and transparent reporting based on the campaign’s progress, accessing the whole campaign data and representing the periodic reports and consultation.

Comprehensive Solutions

Softtrix is a fully surviving digital marketing agency that offers a comprehensive range of digital marketing services with the addition of Google shopping management.

Measurable Results

We provide a meaningful result-driven solution ensuring that the client maximizes their brand reach and drives increased sales while maximizing the ROI.

Case Studies

Witness our proficiency in working with outsourced pay-per-click management projects to deliver exceptional ROI and learn how we utilize tech excellence and potent tools to attain maximum results.

Generated $2.5+ Million for Pet Store

$2.5+ M

Sales

25X ROAS

Revenue Earned

Watch Video

Sistaco

$263K

Revenue

18X ROI

ROAS

Watch Video

The Wanderful

36K

Revenue

2X

ROAS

Watch Video

Green Planet 21

8X

BOOST in Leads

80%

CPA Reduced

Watch Video

FAQs

What is Google Shopping Advertisement?

Google Shopping Ads are also known as the product listings ads (PLAs) enabling paid advertisements to promote the products on Google. These ads appear in the Google search results, shopping tab, YouTube Gmail, and other Google display networks. These ads include the product image, title, price, and the whole business name.

How does the Google Shopping Advertisement Work?

The Google Shopping Ads work by using the product feed to match the relevant products based on user searches. It needs to upload the product feed using the Google merchant center including details about the product. These ads employ the product feed to match the ads based on relevant search queries and product searches.

What is the price of Softtrix’s Google Shopping Ads Management services?

The cost of Google Shopping Ads Management services depends on several factors including the campaign’s score, industry, and the solutions business required. The agency may charge a flat fee, a percentage of the overall ad spend, or both. The cost per click (CPC) ads charge around $0.66, but this cost varies from industry to industry, and the same pricing Softtrix follows for its solution delivery. For effective management, CPC gets lower and improves its return on advertising spend (ROAS).

Why Choose Softtrix for your Google Shopping Ad Management?

Softtrix is a pioneer firm for Google Shopping Ad Management that provides comprehensive solutions, enables transparency, and promotes a data-driven approach. The team at Softtrix has a proven success record and this firm has secured the title of being a trusted Google partner for its PPC excellence across industrial needs.