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Industry: Assisted Living & Senior Care
Samuel F. Vilas Home is a family-owned assisted living and senior care community in Plattsburgh, New York. The business had low Google Maps visibility, inconsistent business listings, and limited Google Business Profile engagement. We optimized its profile, improved local citations, managed reviews, and published regular posts, FAQs, images, and videos. Within four months, the campaign helped the business achieve top-five rankings for major local keywords within a 10 km radius and increase calls, website clicks, and customer interactions.
Key Results:
44.5% clicks
29% growth in GBP
47% calls (109 → 160)
When Oxymed, a Johannesburg-based healthcare supplier, approached Softtrix, they weren’t ranking for any keyword. With zero visibility and poor rankings, the brand was struggling to get new customers and increase its reach. Team Softtrix designed and implemented a two-fold SEO strategy - on-page and off-page optimization to improve the brand website’s performance in search results. Within 6 months, the website appeared on Page 1, #2 rankings, and acquired 20440+ new users from just 49.
Results:
New Users: 204487
Clicks: 9.87k
CTR: 2.8%
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Beauty Brows N Beyond struggled with low visibility, inconsistent citations, and heavy local competition in Atlanta’s market. Basically, the brand wanted to have a strong foothold in its local market. We implemented a complete Google Business Profile optimization strategy, including competitor analysis, service expansion, citation building, optimized visuals, and consistent posting. Within months, profile interactions increased from 2228 to 5942, driving stronger leads and customer engagement.
Results:
Calls: 982
Clicks: 3130
Business Interactions: 166.7%
CEO at Miami healthcare
★★★★★“40% increase in Qualified Leads”
“Before Softtrix, our PPC spend was high with very little to show for it. Their team restructured our campaigns, and now we’re seeing a much lower cost-per-acquisition. They truly understand the home care niche.”
Marketing Head
★★★★★“Dominating Local Search”
“Our agency didn’t show up on the first page of Google for years. Thanks to their SEO strategy, we are now in the top 3 for ‘home care near me’ in our city.”
Director of Operations
★★★★★“Trusted & Reliable Partner”
Unlike other agencies that just send automated reports, their team is proactive and transparent. They feel like an extension of our own office rather than just a vendor. They are a trusted and reliable health care marketing partner.
Home care is professional services offered to aging adults, sick individuals, people with disabilities, and people recovering from illness. It helps the agencies reach families who are looking for professional care for their loved ones.
In-home marketing: The goal is to make people aware of the services and help individuals who are looking for home care services. This includes explaining the type of care you provide. Moreover, it helps you to build trust and show what makes your agency a reliable choice.
Being easy to find online is an important part of this process. Many families turn to Google when they need home care services. They may search for local caregivers or personal care assistance. Or in-home support for an aging parent.
Search engine optimization helps your website appear in relevant search results. This makes it easier for families to discover your services, learn about your agency, and contact you when they need care.
Most home health care providers struggle to get consistent patient inquiries because they rely on referrals and outdated marketing methods. If you're facing a similar challenge, you may be dealing with:
It’s time to move beyond outdated methods and adopt advanced home care marketing strategies that help you reach more families, generate qualified inquiries, and turn more leads into clients.
Softtrix is a full-fledged home care digital marketing agency that offers all necessary services under one roof. We are healthcare specialists who understand healthcare services better than general marketing agencies.
We provide website auditing services to ensure your website is free from technical errors and ready to be discovered by your patients. Our team analyzes the website structure, layout, content, landing pages, blogs, media, and other crucial factors to ensure everything is fine. We share the auditing report and custom growth plan.
Our trusted marketer for a home health care agency provides impactful SEO services that really help to increase the visibility on search result pages. Our healthcare SEO experts help to optimize your website and social media pages to make them discoverable for real patients. Medical SEO services help to maintain the long-term growth and regular patient inquiries.
Unlike SEO, paid advertising provides instant results. At Softtrix, we provide ROI-driven home care ppc services to ensure quick results. Our home health care marketing agency has a team of in-house Google Ads, Meta Ads, and Amazon Ads experts who are skilled at running home care campaigns. Our Home care PPC services ensure quick and profitable results.
Our home care digital marketing agency provides high-quality content marketing services to make your website engaging and informative for patients. Our content writers publish consistent blogs and articles related to home care services. This helps to increase the relevance of your website with patients' search intent on search engines.
We help optimize the Google profile to build trust and generate more local leads. Mostly, patients try to search nearby home care facilities or service providers by checking Google Business Profiles and reading reviews. Our dedicated marketer for home health care agency helps set up new Google Business Profiles and optimize the existing accounts.
We help home care agencies strengthen referral relationships through targeted outreach materials, dedicated landing pages, and follow-up workflows. Our home health care marketing services also track referral sources, helping you understand which partnerships bring inquiries and support consistent business growth.
Through our home health care marketing services, we help you reach potential caregivers through optimized careers pages, targeted job campaigns, and application tracking. We promote your vacancies to relevant local audiences and help your team monitor applications to support more consistent caregiver recruitment.
Our digital marketing home care helps you track calls, website inquiries, and consultation requests through call tracking, CRM integration, and follow-up workflows. We help identify which marketing channels generate leads so your team can improve response times and make informed marketing decisions.
Meet the experts behind your digital growth. Our team brings together expertise across digital marketing, helping businesses improve online visibility, reach the right audience, and generate measurable results.
Build trust and online reputation with effective digital marketing. Our home health care marketing team optimizes your website to make it engaging and informative for patient and their families. Having an online website is not enough because your competitors are working constantly to be in the spotlight. Win trust and generate sales with Healthcare experts.
Best for small businesses that need a basic online presence.
Best for businesses looking to improve visibility and generate leads.
Best for businesses that need support across multiple marketing channels.
Expand your services and attract the actual families that need your home care.
Both can help grow your home care business. Private-pay agencies often benefit from local SEO and Google Ads to reach families searching for care. Medicare-certified home health agencies may rely more heavily on physician and discharge-planner referrals. We build a marketing strategy around your services, payer model, and growth goals.
Cost per lead depends on your location, services, competition, and advertising channel. We help track campaign spending and lead quality so you can understand what you're paying for each inquiry. More importantly, we measure how many leads become paying clients, since a low cost per lead doesn't always mean better business results.
Yes. Our caregiver recruitment marketing services help you reach potential applicants through optimized careers pages, targeted job campaigns, and application tracking. We help you understand which channels attract applicants so your team can improve recruitment efforts and identify opportunities to address caregiver shortages.
It depends on the data collected and shared with advertising platforms. Tracking on general marketing pages may carry different risks from tracking tied to an individual's healthcare needs. We review tracking implementations with your compliance advisor to help identify potential privacy risks before campaigns launch.
Local visibility may improve within weeks when your Google Business Profile has clear optimization gaps. Competitive organic rankings often take three to six months or longer. Paid advertising can generate inquiries sooner, depending on your market and budget. We track calls and leads to measure progress beyond rankings.
An in-house marketer offers dedicated support but may have limited expertise across SEO, PPC, content, and analytics. A marketing agency provides access to specialists across these areas for a shared service fee. Your total cost depends on the scope of work, staffing needs, and advertising budget. We help you choose an approach based on your goals and available resources.
