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Softtrix provides years of experience in handling high-performing PPC advertising campaigns for the casinos and gaming industry. Thanks to our well-tested approach, thorough market knowledge, and unique strategies, we ensure that you attract high-quality targeted traffic with maximum returns and compliance with all the requirements set by the regulatory bodies.
North American Sweepstakes Casino faced strict regional ad policies, so we executed a compliant, multi-channel Microsoft and Google Ads strategy for a leading sweepstakes casino brand. Our granular audience layering and deep-server attribution tracking successfully generated over 15,000 verified FTDs in six months, delivering an exceptional 4.8x average Search ROAS.
15k+ FTDs in 6 Months
4.8X ROAS
$450k+ Revenue Generated
European Sportsbook Launch: We structured a hyper-targeted Google Ads campaign for an emerging European sportsbook entering a highly competitive market. By ruthlessly optimizing negative keyword lists and deploying custom landing pages, we drove a 142% increase in First-Time Depositors (FTDs) within 90 days, while simultaneously slashing the average Cost Per Acquisition (CPA) by 31%
8x ROAS
$256k+ Revenue Generated
142% Increased FTDs
VP of Growth, Horizon Gaming Interactive
"Working with this gambling ppc agency completely changed the game for our player acquisitions metrics across North America. Not only did they drive traffic to us, but they also provided us with a clear connection to valuable depositors. We saw a reduction in acquisition cost of 62% within the first quarter alone."
Head of Digital Acquisition, SpinVerse Global
"Before working with sOFTTRIX, we had the issue of being approved on Google Ads. However, not only did they quickly solve this issue, but they also managed to launch an optimized search campaign that has driven us over 2,500 new FTDs already within a matter of months."
Chief Marketing Officer, BetMatrix Group
"Our failing search campaigns are now delivering predictably great results since their gaming ppc services have optimized the entire process for us. The ability to track our postback traffic and landing page performance is something only they do. Our total ROAS from search now stands at 4.1x."
Secure Your Free $1,500 Account Performance Audit & Strategy Blueprint
We create tailor-made, full-cycle paid search frameworks capable of converting searches into premium-quality active players. Our unique approach prevents spending on anything unnecessary, works around structural inefficiencies, and delivers maximum efficiency for every significant platform.
Custom Google Ads management services make the most of sophisticated search configurations. From whitelisting the management profile to working within geographical targeting limitations, we make sure that your brand obtains maximum visibility among high-value real-money keywords.
The Microsoft Ads platform reaches a unique, mature, and financially stable audience with a considerably higher disposable income. Your key search campaigns will be replicated and optimized on the Bing platform, allowing you to target desktop users with an immensely better cost per click than Google.
Instead of using loose match types that attract low-quality clicks, we perform extensive keyword research , which separates different intents for the purposes of dividing the keywords into categories of transactional keywords, state versions, live dealers, and game-specific categories. This way, your ad campaigns can reach only players willing to deposit money.
Our custom dashboards strip away all of the usual marketing fluff that gets in the way of understanding your business. Instead, we show you what matters most: registrations, FTD numbers, player retention rates, CPA, and overall ROAS per network.
Gaming regulations at the international and regional levels are constantly changing. The compliance team examines all variations of advertisement copy, landing page design, and targeting settings to ensure that we always remain compliant with platform policies.
We are a group of specialized professionals in performance media buying, data analysis, compliance technology, and direct response copywriting who have years of experience working solely in the online gambling industry.
Whereas organic search and content marketing provide excellent long-term solutions, paid search represents an extremely scalable way to acquire customers in the digital environment. Paid search gives you an instant market presence, enabling you to start marketing your offer and acquire willing users immediately.
Unlike SEO campaigns that require considerable time to become effective, paid search brings instant market presence. Your brand gets maximum attention in prime visual positions as soon as the campaign starts, bringing immediate traffic and players.
Thanks to our sophisticated targeting models, you will be able to filter your audiences based on such criteria as their geolocation, time zone, operating system, and behavior patterns. Thus, you'll make sure that the funds allocated for advertising campaigns are used to target eligible and highly qualified customers.
Our targeting approach and use of incentive offers enable us to convert regular traffic into active players who deposit money into your online wallet.
The integration of our high-performance server-to-server data delivery directly to machine learning models ensures that campaign optimization focuses on high lifetime value (LTV) users rather than on clickthroughs and registrations.
Once you have created a solid framework of campaigns that produces reliable CPA performance, the process of scaling is purely mathematical. You can feel confident expanding into new geographic locations, gaming segments, and even increasing budget size each month.
Online Casinos: High-intent campaigns structured around real-money slots, blackjack tables, live dealers, and competitive sign-up packages.
Event-driven, fast-paced campaigns built to capture high volume around major sporting events, championship matches, and live betting options.
Focuses on cash tables, major multi-table tournaments, mobile applications, and targeting professional or casual players.
Focused app-store download strategies designed to acquire active mobile users, boost engagement, and drive repeat deposits.
Compliant models tailored for social casino formats, utilizing specialized phrasing to navigate restrictive advertising environments safely.
Best for large enterprises/ established businesses
Stop wasting budget on underperforming search traffic. Partner with an expert casino ppc company that builds stable, compliant, and highly profitable player acquisition engines.
We employ highly trusted agency accounts and whitelist your brand via official platform channels. Matching your landing page and licensing agreements to applicable laws keeps your advertisements safe without any gimmicks.
We have a clear and affordable management fee depending on your advertising budget, or we offer a retainer with a performance bonus that is paid per First-Time Deposits (FTD). No additional charges whatsoever.
Traffic is guaranteed in 48 hours after launch since the traffic acquisition strategy uses search capture techniques to attract high-intent users. FTDs will be expected after the first week.
Standard agencies focus on cheap clicks and registrations that result in useless bonus hunters. Our campaigns are tailored to optimize performance metrics using real deposit information, along with compliance with strict gambling laws.
We do not employ traditional browser pixels. We connect directly from the server to the server (S2S), from your players’ side, and to our ads. This way, we tie down each deposit to its originating keyword.
No, we don’t. We adjust our strategy based on your financial situation, and ramp up the ads gradually while generating profitable FTDs.
You do. All campaigns and pixels that we create belong either to your account or to you.
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