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Samuel F. Vilas Home is an established, family-owned and operated assisted living and senior care community in Plattsburgh, New York. The facility provides personalized care, medication management, daily activities, and a warm, home-like environment for residents.
Before the campaign, Vilas Home faced several challenges as discussed below.
The primary goal was to turn Vilas Home's Google Business Profile into a stronger local profile that attracts more qualified leads and there is an increase in engagement. To complete the same, we built the campaign around five primary objectives:
Our team optimized their Google Business Profile and implemented strong local search optimization to improve their organic visibility.
Our team conducted an in-depth analysis of their competitors to identify what top performers were doing and uncovered opportunities to build a more competitive profile.
The metrics we studied:
We refined their profile to improve relevance, completeness, and visibility of the business profile. We also incorporated relevant local search terms. We optimized the following elements:
To make their Google Business Profile more informative and increase engagement, we regularly added high-quality images and videos showcasing the business, its services, facilities, team, and customer experience.
To strengthen their business's online reputation and build trust, we actively monitored customer reviews and responded to both positive and negative feedback.
We crafted responses in a helpful, professional, and natural manner to maintain a strong brand reputation. We also encouraged satisfied customers to share their experiences.
We created 70+ citations across relevant business directories, local platforms, and niche-related websites. The key focus was maintaining consistent:
We published four Google Business Profile posts every week covering their relevant services, updates, offers, and other useful information. Consistent publishing helped them maintain an active profile and created additional opportunities for customers to interact with the business through Google.
We added five FAQs every week. The FAQs were written to provide direct, useful answers rather than simply targeting keywords. Regular FAQ updates gave potential customers more information while helping the profile address a broader range of relevant search queries.
A strategic combination of Google Business Profile optimization, competitor analysis, citation building, review management, visual content, weekly posts, and FAQ optimization helped Samuel F. Vila Home achieve top-5 rankings for major local keywords within a 10 km radius in just four months. The result was a clear growth in profile interactions, website clicks, and calls. The assisted living community now drives more meaningful customer engagement.
