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Our Google Shopping agency helps ecommerce brands increase product visibility, attract ready-to-buy shoppers, and maximize revenue through strategic campaign management.
Industry: ecommerce (Fashion / Formal Wear)
The Dress Outlet, a leading US retailer for formal dresses and gowns, was struggling to achieve profitability with Google Ads. Their ROAS was only 4X, which wasn’t sustainable given product costs and marketing spend. Our team conducted a full audit and uncovered major issues in product exclusions, campaign structure, audience targeting, and budget allocation. The restructured campaign resulted in a highly effective PPC engine generating $150K+ in monthly sales revenue with 15X+ ROAS on $12K in ad spend.
Results:
Monthly Revenue $150K+
ROAS 15X+
Conversion Rate +38%
Industry: Home Services (Window Treatments/Blinds, Shades, Shutters)
A Texas-based window treatment and curtain franchise was spending nearly $2,000 on ads but generating only 4 leads per month with a high CPA of $400. The ad campaigns had poor structure and a heavy reliance on broad-match keywords. We structured the campaign and added negative keywords along with tightly themed ad groups and optimized bidding strategies. The result was a significant increase in monthly leads (more than 100 leads/month) and a much-reduced cost per acquisition of $20. The overall leads grew by 25x.
Results:
Lead Growth 25x
Reduction in Cost Per Lead (CPA) 95%
Monthly Leads 100+
Marketing Director, Fashion Retail Brand
★★★★★"After partnering with Softtrix, our Google Shopping revenue increased by 72% within six months. They optimized our feed & restructured our campaign to help us reach more qualified shoppers who converted. Our overall sales performance has improved significantly."
Founder, Home & Living Store
★★★★★"Our Shopping campaigns were generating traffic but not enough sales. Within four months, they increased our conversion rate by 46%. The cost per acquisition was reduced by 31%. Google Shopping has become one of our highest-performing revenue channels. We couldn't ask for more."
ecommerce Manager, Health & Wellness Brand
★★★★★"The results exceeded our expectations. Our ROAS improved from 2.1x to 5.4x, and monthly Shopping revenue grew by over 80%. Softtrix's proactive management and strategic recommendations have played a major role in our brand’s growth."
Our Google Shopping experts optimize product feeds, bidding strategies, and campaign structures to help you reach more high-intent shoppers, increase sales, and maximize ROAS.
Turn Product Searches Into Profitable Sales
Google Shopping gives prime visibility to your products in Google searches. It directly puts them in front of shoppers searching for what you sell, making it easier for you to showcase your products with images, prices, and key details. But simply listing your products or running Shopping campaigns doesn’t ensure consistent sales. Success is determined by how well your campaigns are managed.
At Softtrix, we manage and optimize Google Shopping campaigns to help ecommerce brands reach high-intent shoppers and get more value from their advertising budgets. From product feed optimization and campaign setup to bidding, product segmentation, and ongoing performance optimization, our Google Shopping agency focuses on the areas that directly impact your campaign performance.
Our experts use real performance data to identify opportunities to improve efficiency, increase conversions, and generate sustainable growth for your ecommerce business. Whether you're looking to launch, scale, or optimize your Shopping campaigns, we build data-driven strategies tailored to your products, goals, and market.
At Softtrix, we offer comprehensive Google Shopping services designed to improve your brand’s visibility and help you reach the right buyer. From product feed optimization to ongoing campaign management, we manage every aspect of your Shopping account to help drive consistent ecommerce growth.
Your product feed plays a crucial role in Shopping performance. Our Google Shopping management agency optimizes your product titles, descriptions, attributes, categories, images, and other feed data to improve match rates, click-through rates, and conversion potential.
We continuously monitor the health of your Merchant Center account. This includes product approvals, disapprovals, feed diagnostics, policy compliance, and account issues that may prevent products from appearing in Shopping results. We ensure no sale is lost due to preventable policy issues.
Our Google Shopping ads agency builds and manages Shopping campaigns tailored to your products, goals, and target audience. These campaigns are structured to maximize your brand’s visibility while maintaining a controlled budget.
Our experts continuously evaluate campaign and product performance to allocate budgets effectively. We adjust bidding strategies based on real campaign performance, such as ROAS, conversion value, profitability, and business objectives, ensuring efficient spending and maximum outcome.
We understand that not every click has value and conversion potential. We review search traffic to identify irrelevant queries, add negative keywords when necessary, and help reduce wasted advertising spend.
Our Google Shopping management agency segments products based on product-level performance and shifts budget accordingly. Our experts adjust bidding decisions according to what sells at scale, fix what’s broken, and uncover hidden opportunities.
Our Google Shopping ads agency tracks the metrics that matter most, including sales, revenue, conversion value, ROAS, CPA, clicks, and product performance. You will get clear, actionable reports with insight into your paid per click campaigns so you always know what’s working.
Google Shopping campaigns are not a set-and-forget process. We regularly refine, test, and restructure your campaign based on performance data, market trends, and evolving business goals to improve results over time. Bike retailers can see our PPC services for bicycle stores.
Meet the team expertly managing your Google Shopping Ads campaign. Our Google Shopping management specialist ensures your campaigns are focused on the products, shoppers, and opportunities that matter most to your business. Need one team for SEO, PPC and CRO? Work with our ecommerce marketing agency.
At Softtrix, we offer custom Google Shopping management pricing . Whether you're launching your first campaign or managing thousands of products across multiple markets, our specialists deliver campaigns tailored to your goals, catalog size, and advertising budget.
Softtrix uses top-tier shopping campaigns with industry-standard tactics to drive targeted traffic. By leveraging proven strategies, we help clients efficiently manage their campaigns, ensuring optimal organization and performance. Our approach enhances visibility, boosts engagement, and maximizes conversions, all while maintaining streamlined campaign structures for sustained success.
Our expert Google shopping management services organize the product grouping based on what works best for the business. It is used to enable the feed to show up the queries that include diverse operators. By using such options the product lines categories and subcategories group the bestsellers to move inventors quickly, and combine products with similar margins.
The product feed is most prominent for the shopping campaigns. The organized feed enables the development of campaigns while completing the messy costs. It helps users to periodically review the feed issues such as excessively long product titles, products missing attributes and pixelated product imagery.
Maintaining the money-critical forms of advertising while selling physical goods compared with shopping platforms like Google ads and more requires a balancing of performance and the ad's profitability while employing the prevention against negative impacts.
Adding unwanted and irrelevant search terms prevents the association of products from showing up in the searches. These negative keywords are the same to match the types that have positive matches on phrases and the exact uses to correct the format and to match the type that the users want to prohibit.
Conversion tracking is highly useful for tracking the shopping campaign's performance. It needs a critical conversion action, both are micro conversions, like cart additional, final conversion and purchases. All of them need to be traced correctly. By using such algorithms the users need to work on smart bidding while amplifying the unwanted consequence using several orders or magnitude.
To embrace the success of a shopping campaign it is required to target a specific audience and to utilize the remarketing technique for listing down gains or the users that could be turned into the potential audience.
Our Google Shopping Ads agency helps businesses increase product visibility, attract high-intent shoppers, and drive more revenue with professionally managed, highly targeted ad campaigns.
We optimize Google Shopping campaigns to put your products in front of ready-to-buy customers and turn more clicks into sales.
Google Shopping management involves setting up, monitoring, and optimizing your Shopping campaigns, product feeds, bidding strategies, and Merchant Center account. It helps improve product visibility, control ad spend, increase conversions, and improve return on ad spend.
The cost typically starts at $200 for small ecommerce businesses. It depends on multiple factors such as product catalog size, campaign complexity, advertising budget, and management requirements. We can provide you with a tailored quote based on your store size and business goals.
It generally includes product feed optimization, Google Merchant Center management, campaign setup, campaign structure, bid and budget optimization, search term analysis, product performance monitoring, conversion tracking, and ongoing optimization.
Yes. We can manage product feeds, monitor product approvals and disapprovals, resolve feed-related issues, and review Merchant Center diagnostics to help keep your products eligible to appear across Google's shopping surfaces.
Yes. We can optimize your existing campaign. We start by auditing your existing campaigns, identifying inefficient spending and underperforming products. Our experts review campaign structure and search traffic to make ongoing optimizations based on performance data.
We improve Google Shopping ROAS by continuously optimizing every factor that impacts campaign performance. We analyze product-level performance, conversion value, search traffic, bids, budgets, and campaign structure to identify where spend can be reduced, increased, or reallocated. At Softtrix, we follow a custom approach based on your products, margins, and campaign data.
The results timeline varies significantly based on factors such as your products, budget, competition, website, conversion tracking, and existing campaign data. Most ecommerce brands see meaningful improvements in ROAS and sales within 30–60 days after launch, once the feed is optimized and campaigns exit the learning phase. However, new campaigns generally need time to collect enough performance data before you can make significant optimization decisions.
We monitor metrics such as conversions, conversion value, ROAS, CPA, ad spend, product performance, and other campaign-level data to evaluate performance and guide optimization.
Google Shopping Ads use product information from your Google Merchant Center feed, such as product titles, descriptions, prices, images, and availability. Google uses this information to determine when your products are relevant to a shopper's search and can show them in eligible Shopping ad placements. When users search for products similar to yours, Google displays the most relevant listings based on your feed information.
Google Shopping Ads are product-based advertisements that display your product image, price, store name, and other details directly in Google search results. This helps shoppers find and compare products before purchasing.
Learn more: Google Shopping Ads vs. Google Search Ads
