About the episode
Google, being one of the most used search engines, has provided numerous tools and modules to help online e-commerce businesses manage their commerce storefront, list their businesses, and even promote their products and services through E-commerce ppc services. Out of these, Google Merchant Center has proven to be quite helpful as it allows commerce businesses to manage the appearances and information about all their products to be uploaded on the storefront. Besides, it also helps businesses with in-depth and valuable insights about product performance, sales, and market trends, ensuring they can make data-backed decisions with ease.
However, businesses can often encounter a serious problem while working with Google Merchant Center, and that is misrepresentation suspension. Since the search engine is embedded with advanced algorithms and protocols to prevent fraudulent advertisements and product information, any improper action could trigger the auto-suspension of the account, preventing you from conducting your online business further. So, on this account, the following podcast will illustrate the major causes of misrepresentation suspension on Google Merchant Center and the best ways to fix the problem at the earliest.
What causes misrepresentation suspension on Google Merchant Center?
Google is very sensitive about online products and services promoted on its search engine. If any falsified information or violation of policy occurs, it will automatically suspend your account on the Merchant Center due to misrepresentation. Hence, it’s important you first know the most common events that could lead to this dire situation so that you can easily avoid being stuck in the bottleneck while using Google Merchant Center.
- Exaggerated promotions: Often businesses think that more promotions or exaggerated claims about a certain product or service could help them convince the target audience and get better leads. However, Google ads has implemented strict laws against such acts, ensuring no product or service is promoted excessively and that also with falsified claims. If your promotional campaigns or product information seems to be forged by any means, Google will automatically suspend your Merchant Center account, preventing any further action.
- Deceptive tactics: Use of fraudulent and misleading techniques to promote any product or service will lead to your site being blacklisted on Google. By doing so, you will violate the customer policies and terms and conditions of Google Merchant Center, thereby triggering the auto suspension protocol.
- Fictitious business or brand: If you plan to gain revenues through a fictitious business having no real existence, the chances of being cited with misrepresentation will be quite high. Your account on the Merchant Center will be immediately blocked, leaving you no access to the data feed you provided about the products or services.
- Plagiarized content: Google has also implemented strict policies about content plagiarizing. If the product information and other content associated with your brand is copied from somewhere or has a trace of plagiarism, your account will be suspended immediately without any further notice.
- Inconsistent product categories: Let’s say the product information you have fed to the search engine doesn’t have any relevance to the categories you have listed. In this case, Google will automatically think the information to be forged with your business being a fictitious one. As a result, you will be cited with misrepresentation suspension on the Merchant Center module.
How to fix the misrepresentation suspension on Google Merchant Center?
- Stay up-to-date with the policies: Google changes its terms and conditions, service information, and customer policies every now and then. As a result, your strategies might not adhere to the updated policies, leading to violations and non-compliance. So, it’s necessary you become familiar with the updated terms and conditions and policies. It will help you optimize your strategies and product information accordingly so that misrepresentation suspension can be avoided.
- Business listing: If you have uploaded product information on Google Merchant Center but yet to upload the office website directing to your business, your account will get cited for misrepresentation. In such cases, upload the business site at the earliest and link the same with the product data feed given to the Merchant Center. Once Google traces back to your site and determines the products are not associated with any fictitious business, your account will be removed from suspension and made active again.
- Run audit checks: If your account has been suspended on the grounds of misrepresentation, run a thorough audit check on the product or service information uploaded on Google Merchant Center. It will help you determine if the content is somehow plagiarized or if you have violated the non-discrimination and inclusiveness policies of the search engine. Once the issue is detected, further modification can be done to get your account in active status.
Why choose Softtrix to deal with Google Merchant Center?
Softtrix is a leading company in digital marketing and technical support for online businesses. If you are worried about utilizing Google Merchant Center properly or your account has been suspended due to misrepresentation, connect with our experts now. We will run an audit check on the content and optimize the product information further so that it is accurate and relevant.
