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There is no denying that 81% of purchases begin with an online search. Google seems to be the best platform for users to search for products when shopping is on their minds. On the other hand, it also allows online store owners to showcase their products in front of a relevant audience and get more sales. Google Shopping can prove to be the best friend for e-commerce business owners as it helps them put their products in front of people who might be actively searching for products and services like yours.
What exactly is Google Shopping?
Google Shopping is a shopping engine provided by Google with the aim of helping consumers search, compare and purchase products from a wide range of online vendors. Google Shopping is an extensive platform that organises millions of products and their reviews in a compelling visual format, making it easier for customers to find the right product. The platform also enables customers to use filters to refine their searches according to the location, brand, price range, etc. Based on your search queries, the products on Google Shopping will be listed at the top of the results page. Not just this, consumers can even buy products directly from the platform because it comes with a Google-backed guarantee so that you can have peace of mind that your shopping experience is safe with Google.
Working of Google Shopping
Before we get to the explanation, let us understand an example here. Let’s suppose, you are looking for a pair of shoes online and what you will do is, you will go to Google and type “buy women shoes online” or something like that. When you hit that search button, you will find a lot of websites satisfying your search queries.
And when you click on that ‘shopping’ tab, you will find different products from different retailers. You can filter products according to the price, brand, size and more.
Why Should You Get Listed on Google Shopping?
If you are wondering if you should be listed in Google Shopping, the answer is yes! Below are some top reasons why listing your products on Google Shopping can benefit your e-commerce business/online store.
Offers Greater Product Visibility– Google shopping can provide visibility to your products like no other. Greater visibility of your products means greater customer reach and, ultimately, more sales. Not just this, but the Google shopping platform enables your products to appear several times within a Google search results page, therefore, ensuring multiple exposure of your products to your potential customers.
Exposure to Customers with High Purchase Intent– It is widespread for customers to use Google for queries related to their buying needs. It’s no brainer that customers who are making such queries are already interested in making a purchase, and they might just need a little information and a slight push to complete the purchase. With the help of Google Shopping, you can show your products to the customers who have a high purchase intent. When you get your products listed on one of the world’s most popular storefronts, you can be assured of maximum visibility of your products.
Visual Appeal- As compared to their text counterparts, Google Shopping ads are more eye-catching and visually appealing. Whenever a user searches for a particular product, a beautiful ad will appear in front of him containing an eye-catching image, product title, product description, colour options, size options and more. The user will be presented with all the information required to complete the purchase.
In order to show the product list to your customers, the merchants must submit a product feed to Google. It will contain all the relevant data from the inventory, such as the images, product name, product title, product descriptions and prices. After submitting the product feed to Google, Google’s algorithm will process this data to show relevant results to the consumer whenever they make a search for products or services related to yours.
When a customer types in a search query related to your products, Google will display your products in the feed, and users can click on the products, where they will be taken to the merchant’s website to complete the purchase.
This is how Google shopping works.
Different Types of Google Shopping Ads
There are four different kinds of Google shopping ads, which are mentioned below:-
Local Inventory Ads- With the help of local inventory ads, you can showcase your products to local users. Whenever a user clicks on these ads, he will be redirected to a local page where they can see information related to your inventory, such as your store hours and current products in the list.
Showcase Shopping Ads– If you want to show similar products in one ad, showcase shopping ads might be the thing for you. It enables users to look at the features of different products, make comparisons and choose the one that fits their needs.
Product Shopping Ads– These are the most common types of ads where a single product will be shown. You can find the image and basic information about the product in a product shopping ad.
Dynamic Remarketing Ads– These ads target customers who might have visited your website before or interacted with your product but have not completed the purchase. Display remarketing ads usually feature products the customer might have viewed on your website. Not just this, a personal message can also be added to motivate users to complete the purchase.
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What is the Process of Google Shopping Management?
The process of Google shopping management is divided into various steps, which are explained below:-
Account Audit- The process will start with a thorough audit of your account. If this is your first time using Google Shopping, our experts will set up a new account for you. If you already have your account on Google Shopping, it will be thoroughly analysed to make improvements to reap the maximum outputs.
Product feed Management- The next step is product feed optimisation and management. We will thoroughly analyse and optimise your products to increase their chances of ranking higher in Google Shopping feeds. We will also look for ways to improve the quality of your product feeds to achieve the best results. It is worth noting here that product feed management is not a one-time job but an ongoing process that requires continual optimisation of the products.
Extensive Keyword Research– We will conduct thorough keyword research to find the best keywords that match your products. Along with the best keywords, we will also prepare a list of negative keywords to avoid. Along with the keywords, we will also make some recommendations for improving the performance of your keywords in Google Shopping.
Creation of Ad and Managing the Campaign– Now comes the tricky part, i.e., creating and managing an ad. We will start creating ads after we have optimised your product data. Careful attention is paid while creating ads to ensure your targeted campaigns achieve maximum exposure from your potential customers.
Bid Optimization- Making your ads rank on Google Shopping can be extremely challenging. To help you achieve the maximum results for your ads, we will work closely to create an effective bid strategy to help you get the most out of your campaign. Bid optimisation is an ongoing process requiring continual monitoring and optimisation to get the best results.
Monthly tracking and reporting– Softtrix has a team of experts to handle your Google Shopping campaigns. We provide our clients with detailed reports so that they can measure the progress of their campaigns.
What Are Google Shopping Management Services?
Google Shopping Management services are beneficial in ensuring your products show up in relevant searches. These services help maximise your ads’s CTR and boost the number of sales.
If you are new to Google Shopping, it is recommended to work with a Google Shopping Management Company like Softtrix that can meet your needs. We know what it takes to create, optimise and manage winning ads that get maximum clicks and sales. Our rich experience in all aspects of digital marketing, such as search engine optimisation, pay-per-click, social media marketing, and more, helps our clients get the most out of their ad campaigns.
Inclusions of Google Shopping Management Services
The significant inclusions of our Google Shopping Management services are explained below:-
- We will create custom strategies for your campaigns designed to meet your business’s unique needs.
- Our experts will ensure that your product data in Google Merchant Center is accurate and is optimised for appropriate searches.
- We will also optimise your product images to improve the performance of your campaign.
- We will create proven bidding strategies to maximise (ROAS) – returns on ad spend.
- We will carefully set your campaigns so that you can choose ideal ad types and targeting
- Our experts will carefully monitor and update your Google Merchant Center data and make changes accordingly in the Google Shopping campaigns.
- We will provide regular reports and updates on the performance of your campaigns.
Why Should You Choose Sofftrix as Your Google Shopping Management Service Provider?
2 Decades of Experience in the Field– We are proud to say that we have more than two decades of experience in digital marketing. We have the knowledge, experience and skills to maximise the results of your Google Shopping campaigns. Our experts possess in-depth knowledge of Google ads, ad spending, and managing client base and revenue to provide our clients with the best results.
Customised Strategies– With us, you can have peace of mind that you will be offered customised strategies according to your business goals. We will take the time to understand your business goals and the competition in the market, then devise strategies to overcome those challenges and meet the needs of your business.
Regular Reporting– We believe in complete transparency, which is why we keep our clients in the loop so they can be informed about the performance of their ad campaigns. Our experts will send you periodic reports and consultations to keep you informed.
A comprehensive range of services- At Sofftrix, we specialise in offering our clients a complete range of digital marketing services, including search engine optimisation, social media marketing, online reputation management, pay-per-click advertising, and more. With us, you can have peace of mind that all of your digital marketing needs will be met in an effective manner.
Google Shopping Management Cost
|Keywords||Up to 50||Up to 100||Up to 125||125+|
|Monthly Reporting Using Google Data Studio||Yes||Yes||Yes||Yes|
|Conference Calls||Once a month||Twice a Month||Once a week||Once a week|
|Ad copy Performance Testing||Yes||Yes||Yes||Yes|
|On-going keyword development and tweaking||Yes||Yes||Yes||Yes|
|Ad campaign copywriting||Yes||Yes||Yes||Yes|
|Dynamic keyword insertion into ads||Yes||Yes||Yes||Yes|
|Strategic bid management||Yes||Yes||Yes||Yes|
|PPC account monitoring||Yes||Yes||Yes||Yes|
|Management Fees||$300-$500||$500-$700||$700-$800||Contact for a price|
Google Shopping Ad Management Fees
|Levels||Ad Spend||Management Fees|
|Level 4||$7500+||To Be Discussed|
*- The management fees will be charged based on the work needed. Please contact us so we can offer you the best quote based on your requirements.
Google Ads Package
|Account setup and configuration||✔||✔||✔|
|Keyword research and targeting||✔||✔||✔|
|Ad creation and testing||✔||✔||✔|
|Campaign management and basic optimisation||✔||✔||✔|
|Advanced keyword targeting||X||✔||✔|
|Ad testing and campaign optimisation||X||✔||✔|
|Full account management||X||X||✔|
At Softtrix, we understand that creating, optimising and managing Google shopping ads can be challenging and require significant time, resources and investment. We are proud of our achievements and are committed to offering higher returns on investment for you. With us, you can be assured that you will be provided complete transparency regarding your business goals and objectives.
Three things which set us apart from the rest are:-
- We set measurable goals. To fulfil these goals, we create a result-oriented strategy, which helps us achieve the goals and objectives we have laid for business.
- We are a Google Premier Partner, which means you have peace of mind that we know what we are doing.
- We will keep you informed and updated about the latest happenings in your account.
Listen to What Our Experts Have to Say!
Frequently Asked Questions about Google Shopping Management Costs
Your Google Shopping ads will be shown similarly to Google’s main search results at the top and bottom of the results pages. Google may experiment with other layouts, but the hub’s homepage only features ads.
You may be charged a fixed percentage markup on the CPC paid in the Google auction. This margin will be deducted from bids before they enter the auction. Setting up the auction enables merchants to pay for what is necessary to beat the next bidder.
Google Shopping operates under a self-service and consultancy model where merchants can manage their feeds and campaigns.
Google shopping offers some fantastic benefits to merchants. The merchants will receive high-quality services and no extra fees for consultancy services across Europe.
The advertisers will be charged when users click on their ads. The cost that they will be charged will be based on the competition. Since there are no minimum or maximum bid amounts, depending on your needs, you can pay whatever you want on the platform.
Google Shopping can offer you exposure like no other platform. It can open floodgates of positive clicks, ultimately resulting in more sales for your business. Firstly, Google Shopping ads are displayed on the top, meaning shoppers are most likely to click on these ads. Secondly, customers are likelier to click on Google Shopping Ads than text ads on the search results page.
If you are a beginner, we suggest you leave the job with the experts. The experts are knowledgeable, experienced and skilled in creating, optimising and managing Google ads for the maximum outputs.
A significant amount of time goes into finding relevant keywords in Google search campaigns, but this is optional for Google Shopping campaigns. Google is an intelligent search engine that uses your feed to determine the search queries that will trigger your ads. When you correctly upload data to your feed, Google can find the most relevant search terms to display your ads.
Both platforms- Amazon and Google- work on cost-per-click models. The average CPC of Google is higher than that of Amazon, hence making Amazon more cost-effective in terms of money. On the other hand, Amazon also charges a commission to sell on the marketplace.
Another distinguishing factor is that Google works on the Return on Ad Spend principles, whereas Amazon works on the Average Cost of Sales.
Both are equally impressive platforms that focus on customers ready to convert. The statistics say that the majority of the customers shop on Amazon. But Google still is a fantastic platform to reach your potential audiences. It is worth noting that Google gets you in front of your potential or purchase-ready customers.