In This Video
This Video fully explains how to deal with Google Ads account suspensions and teaches you how to file an effective appeal to ensure your campaigns continue to run smoothly. If your account has been suspended, don’t worry—it happens; there is a way for you too. Allow me to take you through phase by phase. Initially, there will be a simple red message at the top of your Google Ads account stating that it is suspended. After you resolve the issue, you have to search for the “Submit Appeal” option which does not have its place in the list at first sight.
We will explain how you can find it via the link “Learn More” and the Blogs section. The next thing you do is to find the appeal button then you’ll be asked to enter some other details such as name, address, description of the concern and fix. After submitting it, you shouldn’t expect Google to respond immediately because it usually takes about 24 hours to a week. If you follow these steps 100%, then guess what? Your account can be reinstated!
How to Appeal a Suspended Google Ads Account: A Step-by-Step Guide
If God forbid, your Google Ads account was pulled, you’d know the pressure. Deactivated accounts can bring your marketing initiatives to a standstill and affect your company’s expansion. But guess what – you do not have to worry – Google provides a way to appeal the suspension and under the correct procedure, one can win and get their account back, thus the campaigns.
This blog guide will take you through the practical steps to launch an appeal for your suspended Google Adwords account. Also, at the end of this guide, you will discover some pitfalls to be met and not to make during the process to increase the likelihood of success. So, let’s dive in!
Why are some Google Ads accounts suspended?
Google bans people for several reasons, mostly on account of their policies and condition of use. These violations can include issues like:
- Misleading or deceptive ads: Ads that misrepresent the product or service being advertised.
- Prohibited content: Selling or promoting things that are against Google advertisement policies including fake products, and sexually explicit services.
- Poor account behaviour: Misleading the users such as employing click frauds as well as having fake landing pages.
- Billing issues: Disputes or failure to pay or entering incorrect information with your Google Ads account.
In Google Ads services, if an account is suspended, they show a red banner at the top of the Ads dashboard. This notification gives a general description of an action, many times about the user’s infringement of Google’s rules. If you correct the problem that led to suspension you will have the right to appeal for your account to be back online.
Step-by-Step Guide to Raising an Appeal
1. Check the Suspension Notification
As soon as you get into your Google Ads account watch out for the red note of suspension at the top of the page. It’s here that you will get the additional information about why your account was disabled. This is important because knowing why your license was suspended will help you know what you have to do to rectify the situation and thus how to best appeal the suspension of your license.
In this notification, you may be given a link that says “Learn More”. It will lead you to a separate page that describes other potential causes of suspension and Google Ads policies that have been breached.
2. Address the Issue
Any appeal can be filed only after the suspension has been caused by something, or after addressing the reason for the suspension. This includes addressing policy issues, rectifying any untrue advertisement or landing webpage or maybe a wrongly issued invoice.
For instance, if your ads were pulled down because they contained some misleading information, you’d have to make a point of making sure your ads as well as your landing pages are not misleading in any way. If the problem was a billing one, double-check whether your card information and your balance, if applicable, are correct.
3. Find the Appeal Option
After that, you have to look for the appeal option when the problem of the former is solved. To appeal is different from tapping the button right at the notification section. To appeal a suspended Google Ads account, follow these steps:
Suspension notification page: click on “Learn More”.
You will be taken to the information page where more details regarding account suspensions are noted. At the end of this particular page, there will also be a submit an appeal link. This is usually not prominent and one has to ‘scroll’ to the very bottom of the page.
That is why the appeal option is hidden – Google hopes that users will read all the policies and the reasons for their suspension before trying to appeal.
4. Click "Submit Appeal"
You will find a button at the bottom of the page labelled “Submit Appeal” that you should select to continue. You will be redirected to the next page where you stand a chance to have your appeal heard.
5. Fill Out the Appeal Form
The appeal form will expect you to opt for certain information regarding your account, and the matter in dispute. Here’s what you’ll need to fill out:
- Contact Information: Input your full name, your valid email address, and Google Ads account information.
- Website URL: Give the URL link linked to your Google Ads account.
- Sample Keywords: Add keywords from your campaign to make Google sure of the type of Google Ads it is promoting.
- Building Information: If it is relevant provide details about the location of your business.
- Phone Number: There will also be the chance to enter your phone number, and a Google representative will call you to discuss the suspension and appeal.
In the final section, you’ll be asked to provide a detailed summary explaining:
- What the issue was: Explain why it has been suspended and all measures that would have been taken to correct it.
- What you’ve fixed: Explain the modification made to meet the required changes of Google policies.
- Why you want to appeal: Explain why you should be allowed back on the site, and post a link to the relevant thread.
Most importantly, be sure to offer complete, truthful, precise data. It’s very important that you do not agree to make ambiguous statements and that you are candid about the problem and your undertaking.
6. Submit the Appeal
Once the form is completed and you view the entered appeal, press the “Submit Appeal” button. After you complete your appeal your appeal documents will be forwarded to the computing service at Google support.
After applying those rules and penalties, it will take up to 24 hours, but it may also take up to one week, to have a response from Google.
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What Awaits You after Filing an Appeal?
After filing an appeal, Google Ads dissects your appeal and evaluates whether you deserve to have your account restored or not. It also means that in case they need some more information, they can contact you directly.
Take as much time as it takes for Google to assess your account and the concerns you have documented here to write an appeal. If the appeal is heeded, the account will be reinstated, and the person can continue placing ads. However, if your appeal is denied you will be given additional direction from Google and in some cases, you may be allowed to appeal again or seek a solution to your concern through other means.
Tips for a Successful Appeal
- Be detailed and honest: Make sure that you are appealing for a cause in a professional and professional manner. What measures have you taken to remedy the problem?
- Provide supporting evidence: In case you are in a position to provide evidence of compliance with Google’s policies provide this information.
- Understand the policies: To be able to avoid repeating the same wrongdoings in the future, the client should familiarize himself with Google advertising policies.
- Be patient: Google may even take a long time to reply particularly when it’s dealing with a complicated problem.
Conclusion
Having your Google Ads account suspended may be upsetting, but if you follow the correct plan, you can regain your account and start a chain of profitable advertisements. If you follow the steps which were described above and send an appeal with many chances you will be able to get the account reopened.
So the best advice is to know why you were suspended, correct the mistake and ensure that the appeal letter is well-written, concise and accurate. This I have discovered just stay calm, be very comprehensive and do exactly as you have done above and you will be fine real soon.
