In This Video
Here in this video, we explain the cost of PPC advertising in India, including its positioning within the company’s budget and the value it holds for business promotion. Our host-Gary further reveals that PPC services enables firms to generate website traffic and in the process increase sales by only paying a cost per click. Depending on the size and the type of the campaign the costs could vary from INR 10,000 ($120) to INR 10,00,000 ($12,000) per month.
Some of the popular PPC Ad types are search Ads, Display Ads & Remarketing Ads, Video Ads & Paid Social Media Ads. Gary adds that the cost may depend on the industry, competition, and objectives of the campaign, and higher competition will most likely increase the cost. He also places a lot of importance on selecting the type of PPC package as well as the goals of the business when selecting the package. For this reason, Softtrix provides flexible PPC solutions that will suit different client requirements to ensure that they create cheap solutions that will yield the best results.
Understanding the Costs of Pay-Per-Click (PPC) Advertising in India
If you are thinking about pay-per-click (PPC) advertising in India for your business but want to know how much it will cost, you’re in the right spot! PPC advertising can be useful in driving traffic to your website, creating leads, and promoting sales. But, this is where knowing the basic costs and factors affecting them is paramount before an individual jumps into a PPC campaign. In today’s blog, we want to explore the price ranges of PPC advertising in India and outline what makes it possible to reach a definite price, so that you can decide if it’s within your budget.
What is PPC Advertising?
PPC is also referred to as pay-per-click/advertising which is a service where the business person pays per click on the advertisements. It is an effective way of directing targeted visitors and traffic to your website and once controlled adequately, it can be a major boost to any line of business. For instance, you are getting a dollar click-through that probably leads to a $300 sale.
This goes to show that even though not all the clicks to a PPC ad result in a sale, the return on investment (ROI) is astounding.
Whereas organic search methodologies take time to build, the PPC ads offer instant appearance on the search engine as well as on the Web sites. This is especially advantageous for any company seeking speedy outcomes, for instance when they introduce a new product to the market, or whenever they are in a bid to attract more traffic to their website.
How much does PPC advertising cost in India?
The cost of PPC advertising in India: cost depends on the industry you belong to, the level of competition, and other factors that need to be discussed during the creation of the campaign. Currently, the price of the PPC packages in India is between 10000 INR ($120) to 1000000 INR ($12000) on average per month. It is flexible depending on your budget, the size of your campaign, and the actual networks you wish to place your ads.
At Softtrix, we apply a cost-per-sale model whereby companies will pay a certain percentage of their total advertising expense on channels such as Google AdWords. This means that the more money you spend on your ads, the more you are betting on the clicks that may translate into sales. However, to note it costs a little more to bid per click but the overall outcome or results can be even better than when you get a lot of conversions.
Factors That Affect PPC Costs in India
The following are some of the aspects that cause the cost of pay-per-click advertising. Knowledge of these factors will allow you to control your costs and set suitable goals for your PPC marketing.
1. Industry
The type of business is a major determinant of how much you will end up paying per click of your targeted audience. Computer and technology, business and financial, and e-commerce PPC or internet and marketing product markets such as real estate, insurance, and legal services are likely to have a higher CPC for the same reasons explained above.
2. Competition
This is because whenever more companies bid for the same keywords they automatically increase the cost per click. Bear in mind that if many people are running ads in your niche, particularly in a competitive sector, your cost will be high. For instance, the keyword “hotel booking” will cost more in India than the niche like “sustainability clothes store”.
3. Campaign Goals
Your campaign objectives are also determinants of PPC expenses. For instance, if you are interested in a select group of people, or a particular region, you may be charged considerably less per click. However, if you are aiming at the public market where there is stiff competition, you might have to pay a lot for every click.
4. Location
The geographical location of your target audiences also plays a part in PPC cost. Over time, the CPC rates vary depending on the purchasing power in India; urban areas have higher CPC rates than rural areas. If the audience you want to attract is based mainly in cities such as Mumbai, Delhi, or Bangalore you might be paying more for each click.
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Types of PPC Ads in India
While choosing the right PPC package in India there are certain important facts regarding the types of ads that can be incorporated in a PPC package. Here are some common ad formats you’ll likely encounter:
1. Search Ads: Search ads pop up on the search engine results when someone is searching using a certain keyword. These are usually the standard form of PPC ads and their performance will depend on how you choose your respective keywords.
2. Display Ads: Display ads reside on Websites in the Google Display Network. These include banner ads, text ads, or even the interactive ad form of the ads people(pointer ad) that appear on websites that your target audience visits. Some of the common Yes use instances include; Branding and retargeting ads.
3. Remarketing Ads: Remarketing ads are specific to users who have checked out your website but left the site without taking any specific action such as buying a product or subscribing for a service. They just serve as a quick reminder to complete that action – using your product or service, in this case.
4. Video Ads: Potential customers can also be reached through video adverts; in fact, those posted on YouTube are effective. Such ads can be targeted according to the users’ preferences and activity, which makes using this format much more effective.
5. Paid Social Media Ads: To participate in Facebook, Instagram, LinkedIn, and Twitter, for instance, advertisers are welcome to pay for the opportunity. These marketing platforms enable you to promote your ads in multiple ad types such as image ads, video ads, carousel ads, etc. Generally, the social media ad target is new clients’ acquisition and maintaining interactions with regular customers.
Social media also offers two primary types of ads:
1. Remarketing Ads: These are used to bring back customers who have used your products before.
2. Prospecting Ads: These ads are created for targeting users who have never interacted with your business before, and may develop an interest in it.
What Steps to Follow to Get the Best PPC Package for Your Business
As already pointed out, selecting the right PPC package is crucial if you are to get the intended returns from the campaign. Here are some steps to help you make an informed decision:
- Identify Your Goals: What is your intended goal when conducting paid-per-click advertising? No matter if your goal is finding new visitors, boosting total sales, or raising brand recognition, ensure that your PPC package matches your goal.
- Review Package Inclusions: Some of the PPC packages may contain a number of ad formats and features while others may not. Always ensure that what is included in the package, like the type of ad whether it’s search, display or even social media marketing supports your marketing goals.
- Consider Your Budget: Don’t be overly ambitious with your spending limit. It is always attractive to choose the package that offers the most work and features, but to begin, select a package that costs what you’re willing to spend and expand from there.
- Track ROI: Once you get your PPC campaign up and running, make sure you monitor the progress you are making. Take notice of the relative capacity of the advertisements so far about the cost you have incurred, together with the overall conversions you’re getting in terms of sales.
Conclusion
Overall, PPC advertising in India may be helpful when you are aiming at getting as many leads and resultant sales as possible, yet, knowing the real pricing is vital for that kind of business. When it comes to PPC ads, they are typically priced depending on the industry, competition, location, and intended campaign objectives. Depending on the approach, the strategy, and a unique PPC plan, businesses may achieve significant turnout, particularly if they collaborate with successful PPC agencies, like Softtrix. Always make sure to go through PPC packages, consider what these involve, and then select the right package that meets your organizational goals and your pockets.
