Top Amazon PPC Services Agencies in India – Team up with the Best

Ami
February 14, 2024
6 Comments

Everyone who has an eCommerce store tries to sell their product on Amazon.
And, why not?

Amazon is the largest e-commerce platform in the world with millions of products. Sellers are making huge profits on Amazon.

In this, if you have products to sell then advertising them on Amazon using pay-per-click (PPC) campaigns can be the best thing that you can do to boost your sales and revenue numbers.

But here the challenge is, PPC is not everyone’s cup of tea. Admitting this fact, if you have decided to hire a PPC agency then you are on the right track.

And if we are not wrong, currently you are on a hunt of hiring a professional PPC agency in India, right?

But the problem is there are already hundreds of Amazon PPC management services.
Among them, how do you decide which one is right for your business?

Don’t worry! With our comprehensive guide, you can easily find your potential Amazon PPC agency. We will share some reliable insights on what to look for when choosing an Amazon PPC services agencies in India.

Just Make sure you follow our guide till the end so you can find an agency that can deliver results and give you a strong return on your advertising investment.
So, let’s get started!

First, let’s check out some facts so that you can understand the PPC industry.

Average CPC: In 2023, the average cost per click (CPC) on Amazon was $0.91. This is $0.14 less than the previous year.
PPC-driven Sessions: On average, 14% of PPC-driven sessions convert into sales. This means that sellers can expect 14 sales for every 100 clicks on their PPC ads.
PPC Costs: Amazon PPC costs vary depending on the number of ad campaigns and keywords targeted. Sellers can expect to pay between $0.15 and $6 per click, depending on how competitive their product category is.
PPC Ads: 77% of sellers use Sponsored Products ads, 39% use Sponsored Brands ads, and 30% use Sponsored Display ads.
PPC Traffic: PPC traffic converts 50% better than organic site visitors.
PPC Ads: 46% of all clicks go to the top three pay-per-click (PPC) ads.
PPC as a Driving Factor: 79% of brands say that PPC is the primary driving factor for their business.

Benefits Of Hiring Amazon PPC Services Agency In India

With the above statistics, you may definitely want to partner with a PPC service agency. Well, if your answer is yes then let us give you some more reasons.

Improved Sales And Revenue

An expert PPC agency has the skills and tools to drive more traffic to your listings, increase product visibility, and boost conversion rates. This simply means higher sales and revenue.

Better ROI

Rather than wasting money on generic traffic, a good agency will focus on profitable results by targeting high-intent keywords and valuable audience segments. This ensures you achieve a healthy return on investment (ROI) from advertising spend.

Unlocks Platform Innovation

Stay updated with the latest advertising formats like video/audio ads, DSP, and new campaign types that expert agencies test and implement faster. This unlocks more opportunities for growth.

Reduces Hassle

Managing day-to-day advertising operations like bids, budgets, and reporting is extremely taxing. An agency handles all these tasks so you can focus on business priorities.

Deep Ecommerce Experience

Unlike general digital agencies, Amazon specialist agencies have built extensive experience and best practices exclusively from years of selling on online marketplaces.

Access To Exclusive Features

Agency accounts access special advertising features like product targeting, brand/competitor bid adjustments, and more. Most of them are unavailable directly.

Round-the-Clock Support

For queries, optimizations, or urgent issues, an account manager is available via calls/chats/emails to provide timely resolutions.

Detailed Reporting And Analytics

Get in-depth performance data, customized reports, and expert recommendations to fine-tune your PPC strategy.

Proven Methodologies

Leverage campaign management processes refined across thousands of clients to streamline performance and productivity.

Category Expertise

Agency experience across multiple industries, product categories, and brand types ensures your specific needs are addressed.

Cost Of Hiring Amazon PPC Service In India

When you decide to hire an agency your next concern would be the cost. So, here are some details on the typical costs involved in hiring Amazon PPC services agencies in India.

Agency Fee & Management Costs

This refers to the monthly retainer or fees charged by PPC agencies to manage your campaigns. Fees vary based on factors like:

Number of campaigns
Monthly advertising budget
Level of management (basic, advanced, enterprise)
Agency experience and capabilities

Typical price ranges are:

Small business: $250 – $500 per month
Mid-sized: $500 – $1000 per month
National Brands: $1000 – $2000+ per month

So having clear discussions upfront on expected strategies, deliverables, and performance requirements is crucial.

Advertising Spend

This refers to the actual amount you end up spending to run Amazon PPC ads and generate clicks/traffic to your listings. The ad spend depends completely on factors like:

Which products do you advertise
The daily budget allocated to campaigns
Competitiveness of your search keywords
Performance targets set for ROI

On average, brands allocate 10-25% of overall Amazon revenue as ad spend. So for revenue targets of $10000, a monthly PPC budget of $1000 to $2500 would be reasonable. This spend funds your actual clicks and impressions.

Optimizing between agency costs and ad spending to maximize sales at profitable ROIs is key. Specialist agencies are best positioned to provide this balance.

How To Calculate Ideal Amazon PPC Budget For My Business?

To get successful in the Amazon marketplace you are required to set some fixed amount that you need to spend on Amazon PPC. Checkout some quick tips on how to calculate an ideal Amazon PPC budget for your business.

Analyze Your Profit Margins

As a baseline, determine how much profit you make on each product/order after accounting for product costs, Amazon fees, etc. This percentage will help determine the budget.

For example, if you make 30% profit on each order, you would ideally spend up to 30% of each order value on advertising.

Review Historical Data

Analyze sales and ROI numbers from your existing advertising or organic listings to estimate revenue potential.

Project revenue at different budget levels based on past response rates. This will help determine an ideal budget to scale sales further.

Set ROAS Targets

Determine what Return on Advertising Spend (ROAS) you want to target. Common good ROAS levels range between 4-8x.

So if you aim for 5x ROAS and have a monthly budget of $500, projected sales driven through PPC would be $2500 per month.

Benchmark Spend

Research category benchmarks for advertising spend as a percentage of sales among competitors selling similar products.

Use available eCommerce analytics tools to analyze category norms. Assign budgets in line with your business scale and growth targets.

Allot Budget By Funnel

Allocate higher budgets at the top funnel for brand keywords, and reduce as you move down the funnel towards transactional purchase terms.

Continuously optimize budgets between stages based on performance. This ensures budget efficiency throughout the customer journey.

Why Is A Fixed Monthly Budget Necessary For PPC?

One of the biggest mistakes that most people make is running PPC campaigns occasionally. Ideally one needs to run PPC campaigns regularly. This way you can not just better understand your potential customer’s behavior but you can also leverage many benefits like.

Cost Control

A predefined budget cap allows you to control advertising costs and avoid overspending in case of volatility or seasonal peaks. You can optimize performance within the fixed budget through better targeting, bids, etc.

Financial Planning

A fixed monthly budget allows you to plan finances and cash flows better to fund the PPC account, rather than variable spending each month. It also helps forecast ROI and revenue goals through advertising.

Campaign Stability

Sudden budget cuts or increases can disrupt existing high-performing campaigns, lose accrued optimization, and hurt performance stability. A consistent monthly budget prevents this.

Focus On Profitability

With a fixed budget, the agency/ marketer focuses more on profitability through better ROI and conversion rates rather than just chasing more clicks and impressions. This drives superior returns.

Better Alignment

Locking monthly budgets ensures everyone – including finance, marketing teams, and agency partners – is aligned on campaign objectives and measurement yardsticks without budget surprises.

How To Find Top Amazon PPC Services Agencies In India?

Now it’s time to research… a lot of research.

Check Industry Experience

Look for agencies with 5+ years of exclusive Amazon advertising experience across products, categories, and brands. They will have more advanced strategies.

Review Case Studies

Ask for in-depth case studies showing real examples of past campaign performance with metrics like sales, revenues, and ROAS delivered for clients.

Seek Personalized Plans

The agency should provide a customized strategy and roadmap for your specific product portfolio, volumes, and customer demographics.

Evaluate Campaign Management Practices

Assess their process for account structure, keyword/product groupings, bid optimization, campaign reporting, and analytics.

Understand Pricing Model

Clear pricing structure upfront – one-time vs monthly retainer, costs varying on keyword volumes, support levels, etc. Ensure complete transparency.

Check For Customer Reviews

Look for Google/Facebook reviews and testimonials for the agency to understand reliability and trust factors from a user perspective.

Seek References From Clients

Check if existing clients can act as references and validate capabilities to manage large-scale advertising campaigns.

Assess Account Management

See if you get a dedicated account manager for faster campaign optimization and issue resolution.

Top 5 Amazon PPC Services Agencies In India

Believe us, picking the best Amazon PPC agency even using the above tips is very challenging. The reason is simple, there are thousands of agencies available, and no need to say everyone claims themselves the best.

You need to do lots of research to find the best PPC agency. In this, finding the best might be easy but selecting the one that actually understands your needs is the real challenge.

Well, let’s not complicate it more!

Here we are sharing the list of top 5 Amazon PPC services agencies in India that you can consider to get your work done without any hassle.

1. Softtrix

Softtrix is a top Amazon PPC agency that has more than a decade of experience. Agency’s PPC experts are known to go in-depth on the project to get a better understanding of the products. This process helps them to run a campaign with a better success ratio. Apart from the PPC service, the agency is known to offer highly affordable digital marketing services like content marketing, SEO, web development, web design, and much more.

2. ROI Minds

ROI Minds is our next suggestion that you can trust. It is amongst the most professional digital marketing companies. They are known to deliver top-notch results to eCommerce and lead generation businesses. You can hire them to scale up your Amazon PPC campaigns.

3. Growisto

Growisto is known to deliver strategic solutions to its clients. From Amazon PPC services to custom software development they do all that is required for digital growth. Company has a team of experienced professionals who ensure you deliver the highest possible ROI.

4. Trivium Group

Trivium is known as one of the leading PPC agency services providers. Company is known for helping brands to grow their profitability as a full-service partner. Unlike others in the list, Trivium only focuses on Amazon PPC so you can consider hiring them if you have a big pocket size.

5. eSearch Logix

eSearch Logix is our recommendation if you are looking for a company that can handle your Amazon PPC management with ease. They have a big and experienced team that is known to deliver projects within a committed time frame.

Common Questions To Ask From Your Potential PPC Agency

When you shortlist 4 to 5 agencies following our tips, the next thing that you need to do is initiate a conversation with your potential Amazon PPC service provider.

Generally, you must ask every question that comes to your mind even if you think it is silly or makes no sense.

A good agency will never let you down and calmly answer all of your queries.
Meanwhile, if you don’t know how to initiate your conversation with your respective PPC agency then we have prepared some common questions that you can use to start your conversation.

How many years have you been exclusively managing Amazon PPC Campaigns?
What types of sellers, and products do you typically handle PPC for?
Do you own the whole campaign management or use any outsourced or offshore teams?
What performance metrics do you optimize campaigns for?
How frequently do you analyze search terms and optimize campaigns?
What technologies, and tools do you use in campaign management?
Do you provide custom analytics reporting and dashboards for clients?
How do you optimize your advertising budget and maximize ROAS?
What practices do you follow for new product launches?
How do you utilize Amazon’s automated features and bid strategies?
Do you offer consulting beyond just campaign management?
What level of client communication do you provide?
Do you have any minimum budget or fee requirements to sign up?
What makes your services different from other agencies?
Can you share full-length case studies reflecting performance results?
How do you certify and continuously train your PPC team members?
Do you have any niche eCommerce expertise in my industry/category?
How transparently can I access my campaign account?
How do you support, during major sales events, holidays, etc?
What happens if the assigned account manager leaves your agency?

Pro Tips To Negotiate Effectively With Potential Amazon PPC Service

In the end, when you are about to finalize your deal you may be required to use some negotiating tricks. With this pro knowledge, you can effectively get a great deal.

Benchmark Pricing

Have a clear sense of pricing of retainer fees or flat campaign costs for specific budget levels such as lower than $10K, $10-50K, higher than $100K, etc. This helps anchor your expectations.

Compare Capabilities

Check proposals/service worksheets to see capabilities offered including research, optimizations, reports, and analytics for the same pricing. Pinpoint gaps or overlaps.

Clarify Campaign Ownership

Ensure complete in-house campaign management with no outsourcing vs an account manager routing work to others internally. This affects effort overlaps.

Question Automation Reliance

Over-reliance on just software for campaign management vs human insights and intervention has pros & cons. Understand the right mix being offered.

Probe Specialized Resources

Say you sell shoes. Does the agency have a dedicated footwear specialist consultant who can provide category-specific best practices? Such role-based experts add higher value.

Define Support Levels

Will a junior or senior campaign manager handle your account? Is there a client service team for queries? Get such assurances in writing.

Establish Two-way Transparency

Rather than a one-way street of them providing analytics, have them share live account dashboard access enabling you to also evaluate their efforts.

Right-size Your Retainer Commitment

Ensure lock-in periods for retainers, minimum campaign volumes, etc. are in line with your growth plans and not over-committed.

Benchmark Deliverable Timelines

Understand typical turnaround times for onboarding new campaigns, optimizations, reporting, etc. Build reasonable SLAs aligned to your business needs.

Compare Account Governance

Question the checks-and-balances applied internally for your account’s ads spend, targets, etc. Robust governance processes reduce misuse risks.

Validate Past Campaign Credibility

Ask for examples of real campaigns they have run in your category, and the longevity and continuity of past accounts as proof of reliability.

Qualify Team Skills

Apart from credentials, test the practical knowledge of executives who will manage your accounts on the latest Amazon ad types, bid algorithms, tools, etc. before committing a budget.

Seek Referrals

Request references from current clients in similar categories or sales volumes to cross-validate delivery consistency and ethics.

Review Hidden Costs

Some agencies charge extra for add-on services like creatives, lightning deals, and DSP without highlighting them upfront. Take stock of what’s covered or chargeable.

Compare Contract Flexibility

Understand the ease of campaign pausing, exit clauses, and penalties involved if deliverables or results do not meet expectations over time before signing up.

How To Cover Your Expenses Using White Label Amazon PPC Services?

This part is going to be very interesting!

What if we tell you a way that helps you to recover the expenses that you are going to spend on your PPC campaigns?

Sounds interesting, right?

Well, you can do it without any hassle with the help of white label Amazon PPC services.

So what is this and how can you leverage it to make some extra profits?

Well, we will not go into too much detail about it but know that with such a kind of service, you can offer services, and earn some smart income without actually hiring or building a team.

All you need to do is, onboard some clients or people like you who are looking for Amazon PPC services (obviously who are not your competition).

Tell them you have an experienced team who can bring them leads and sales.
To calculate your percentage simply take the base monthly fees or project costs being charged by your partner PPC agency. Then apply a markup percentage before offering it to your clients. Typically margins ranging from 15-25% work well. This covers your coordination efforts.

After this, you can reach out to a agency like Softtrix for white label services. The agency will complete your client’s projects on your behalf.

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Conclusion

To survive in the highly competitive Amazon marketplace you definitely need to rely on PPC. Frankly speaking, you have no other option. So from day one take PPC seriously and hire a good agency who guarantees you a good number of sales.

And, as said earlier there are thousands of agencies so you need to be very careful while picking your potential agency. Make sure you don’t lure towards agencies that promise to give you some unachievable numbers that too at a cheap price. Just follow every point of our guide with full honesty to find your right partner.

That’s all, if you have any questions in mind then feel free to let us know in the comment section below, or get in touch with our Amazon PPC Experts today!

6 replies on “Top Amazon PPC Services Agencies in India – Team up with the Best”

Excited to learn about the top Amazon PPC service agencies in India! Ready to boost my business with the best!

Exciting read! These top Amazon PPC service agencies in India offer stellar expertise. Team up with the best to elevate your Amazon advertising game and boost sales. Thanks for sharing this useful blog. Keep it up!

Teaming up with the top Amazon PPC services agencies in India can revolutionize your e-commerce game. With their expertise, navigating the complexities of Amazon’s platform becomes a breeze.