SEO for Pet Supply – Important Details You Need to Know

SEO for Pet Supply

Table of Contents

An Introduction

Are you looking for more and more people to find your pet products when they are searching online?

If the answer to this question is yes, then it is time for you to invest in search engine optimization practices for your pet supply business. With the help of SEO for pet supply, you can increase the visibility of your pet products so that they appear high in the search results to reach people who might be interested in your offerings.

Vital Statistics Related to the Pet Industry

vital statistics

According to the reports, it has been known that the global pet grooming services market size was estimated at USD 5.39 billion in the year 2021.  The size is predicted to grow at a CAGR (compound annual growth rate) of 7.09% from 2022 to 2030.

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    Why Should You Invest in SEO For Pet Supply Business?

    Before discussing why you should invest in SEO for pet supply, let us first look at some eye-opening details.

    • The changes in the lifestyle of the individuals have led to the pets becoming more integrated into the households. Pets are known to provide emotional support and companionship, which is valued greatly in this isolated world.
    • People have become more aware of the benefits of having pets regarding mental and physical health.  People are getting more pets because they have learned that having pets is suitable for their health and happiness.
    • The individuals’ improved financial conditions have allowed them to get pets at home. The people are financially dependent and eager to spend their earnings on pet food, healthcare, and housing.

    As the pet ownership rates continue to increase, the pet industry is expected to expand. This is where the role of ecommerce businesses for pet stores comes into play. The reasons behind the increasing popularity of pet products are:-

    • Comfort and convenience
    • Product information and choice
    • Freedom to compare prices
    • Focus on customer relationships

    If we look at the future, the ecommerce business is expected to grow exponentially.

    If you are like most people, what process would you follow to search for pet products or supplies? You would immediately go to Google and look for what you have been searching for.  You would visit a few websites, which are shown at the top, to buy pet products.

    Now, let’s turn the tables and imagine a situation where you are a pet store and offer pet supplies, and if your business website does not appear in the first search results when users type in a query, you might miss the chance to close a deal. Therefore, it becomes imperative for you to get the SEO done for your pet supply business so that you can get the maximum number of visitors. 

    Search Engine Optimization is a process of improving the visibility of your website on search engines to increase website traffic and revenue.

    With the help of SEO services, you can attract more business customers and drive sustainable website traffic. SEO for pet supply focuses on improving your website’s visibility in local research results.

    Some things that will be covered under SEO for pet supply are:-

    Keyword Research– The SEO process will start with researching relevant keywords for your business. It forms the foundation step in any SEO strategy. Keywords are the search terms people will likely use to search for pet supplies and products online.  You can identify the most relevant and high-traffic keywords related to your business by conducting thorough research on your keywords.  Various keyword research tools such as SEMrush, Moz keyword explorer, Google keyword planner, and more can be used to find the right keywords and incorporate them strategically into your website to increase your chances of ranking higher in the search results.

    After you identify the correct set of keywords, it’s time to analyze the competition for those keywords. You must research the websites that currently rank highly for the target keywords.  By looking at the competition, you can create strategies to enhance the performance of your website.

    Optimizing on-Page Elements of Your Pet Supply Store- The critical component of a successful SEO strategy is optimizing a website’s various elements. All of these measures are done to improve the visibility of search engines.  The standard processes include- optimizing title tags, Meta descriptions, header tags, URLs, and image alt-tags.

    SEO Content- As it is rightly said, content is the king. Creating high-quality and relevant content is crucial for enhancing the rankings of your pet supply business. Google prioritizes websites that provide users with valuable, engaging, and informative content.  The content should be written to offer expert advice and information and help customers reach important decisions. All these tips would help you emerge as an authoritative source of information.

    Implementing Schema Markup– Schema Markup is a structured data markup that offers crucial information to the search engines about the website’s contents.  This helps you enhance the visibility of your products and website content on search engines. With the help of schema markup, you can display rich snippets directly in the search results.  This would help you increase the click-through rate of pet supply products, capturing potential customers’ attention.

    Technical SEO- Technical SEO is done to fix any errors or technical issues that might interfere with your business’s excellent performance.Technical SEO involves optimizing the structure of your website, URLs, metadata, graphics and loading time.  It enhances the readability of your website for spiders used by search engines. Your website needs to be well-organized with a logical flow of information and intuitive website design. All these aspects are essential for attracting new customers and retaining existing ones.  If there are no technical issues on your website, it would be easy for the search engines to index your information. 

    Local SEO– If your pet supply business is based locally, then local SEO will be performed to improve the visibility of your website in local searches. Local SEO involves optimizing a Google My Business Listing, obtaining online reviews, and ensuring the correctness of NAP (name, address, and phone number). 

    You must incorporate a holistic approach encompassing various optimization techniques (both on-page and off-page) to plan the best SEO strategy for your pet supply business.

    Digital PR– Digital PR activities are conducted to build awareness of your brand and improve the standing of your business online.

    Monthly Reporting– The SEO experts will provide detailed reports to help you stay informed about the progress of your business.

    Implementing all these SEO strategies will position your business as a thought leader and enable it to reach its full online potential.

    SEO Strategies to Implement For Your Pet Supply Store

    Visibility is everything for your business when it comes to being online. However, it is not like your competitors don’t know this. So, the question is, how do you outrank your competition on  Google? Some tried and tested tactics will help your site rank higher on Google.

    Focus on your on-page SEO 

    One of the quickest ways to improve your Google rankings is to improve your on-page SEO.

    Some of the best tactics for on-page SEO are as follows: 

    1.  Place your keyword towards the beginning of your title tag
    2. Make your content at least 1800 words long, as it is a tested fact that lengthier content ranks better in search engines. Long content covering almost everything anyone might want to know about a particular subject should be the focus of your content creation.  
    3. Add keywords to your content. This doesn’t mean you stuff your content with keywords; instead, you should put relevant words that make sense in the topic you’re writing about. 

    This leads us to the second step for higher rankings. 

    Adding LSI Keywords to Your Page 

    LSI, also known as Latent Semantic Indexing, means that the words and phrases you include in your content copy should be related to the topic you are writing about. For example, LSI for ‘tennis’ could be ‘racquets, tennis balls, shoes, court and Wimbledon.’ LSI keywords inform Google that your content is about the headline’s topic.

    LSI Keywords

    Tools such as LSI graphs can help you find LSI words for free. You can add these to your page and increase your chances of ranking. 

    Pay attention to ‘search intent’ 

    After the latest algorithms of Google came into vogue, Google is intent on showing its searchers things relevant to what they are looking for. This means that if your page can give a searcher precisely what they are searching for, your webpage will be in the good books of Google.

    Let’s take an example here:- 

    “Where can I get the best pet supplies in Orlando? 

    The question is pretty simple, and you will get many probable search results in a few seconds. Your store will appear in search results if it fits the criteria. In other words, if it suffices the user purpose or the User Intent. 

    Do you know each year, Google changes its search algorithm around 500–600 times? 

    However, what remains constant is Google’s persistent efforts to give the most relevant results to the users and reward the businesses with better ranking (SERP). 

    So, when your client grumbles over poor website ranking or lesser-than-expected sales leads, then as an SEO professional, you ought to pull your game up. 

    Do not jump on the website audit or poke your nose into the keyword list. Instead, accept that the user is the sole focus of your SEO. Pursuing SEO with consideration of the users’ needs and wants is equivalent to meeting a dead end. 

    No business would survive like this, right? Many SEOs turn a blind eye to the user’s intent and drive on a vague tangent.   

    Go a level deeper. Determine and wrap your mind around the User Intent to modulate the SEO-optimized content and boost the ranking of your website. 

    Let’s dive into knowing how User Intent Can Improve SEO ahead…

    Map Consumer Behaviour With a Deep Understanding of User Intent

    Knowing more about user intent exposes you to the finest details of consumer behavior as you are chalking down the strategies to drive SEO in the right direction.  

    A better grip on the user intent lets you know the stage of the sales funnel the visitor is at. And you can accordingly mold the content and insert calls to action to influence their behavior in your favor. 

    As market competition in every industry vertical gets stiff, you need to sharpen your tools to know the prospective customers better and convince them to purchase your products/services. 

    Remember, user intent isn’t a hard nut to crack. It all comes down to filtering and leveraging different search queries to formulate your SEO strategies.

    Before moving forward, let’s get a quick primer on the type of search queries. 

    There are three common types of search queries: 

    • Informational
    • Navigational
    • Transactional

     Such queries help you get a fair insight into the Buyer persona and their position in the sales funnel. You can use the cues to formulate the sales marketing strategies to approach potential leads and fuel the business growth. 

    Reduce your Bounce Rate 

    Bounce rate is the number of times that Google sees people landing on your web pages and moving away quickly without staying on the page or moving to other website pages. This is a clear signal to Google that people are not happy with whatever your website has. This also means that your website needs to be tailored for search intent. If you gave what your searchers wanted, they would not have moved away from your site.  People often make up their minds based on the content they see on the top of the fold of a website. If you structure your page so that the top of your web page shows people what they want, such as a table of contents, more people will stay on your website. 

    Publish high-quality content

    This is an oft-repeated statement that you have heard in the past that seems very hard to implement.  But here is the secret. More is needed to publish high-quality content alone. It has to be the kind of content that people want to share online because Google’s algorithm is based on backlinks. The more backlinks your website can gain, the higher you’ll rank. That is easier said than done, so what do you do? 

    Here are some things you can do to increase the chances of people sharing your content. 

    You can become a go-to source for data by publishing original and unique reports and surveys related to your industry. 

    Visual content has also been found to do well for link building. This means videos, charts, maps, infographics, and flowcharts are great for getting attention. 

    Build Backlinks 

    Backlinks are critical for gaining authority. But getting random backlinks alone won’t help you. More than quantity, you’ll need quality. This means getting a link from a high-authority domain is more beneficial than getting twenty links from low-authority websites. Low-quality backlinks translate to spam, meaning your site loses in the long run.


    Some lesser-known ways to get backlinks are dead links or broken links and guest posting. While guest posting is considered a grey area, you can be safe if you don’t make guest posting your number one link-building strategy and don’t use keyword-rich anchor text in your backlinks. 

    Along with these steps to build backlinks, also focus on outreach. High-quality content creation is one part of the scheme of things, but outreach is necessary. To get backlinks, you must connect with bloggers, influencers, and websites relevant to your industry. 

    Make sure your website is mobile-friendly 

    Since 2017, Google has clearly stated that websites that are not easily accessible on mobile might not rank as high as their mobile-optimized counterparts. This means that mobile-friendly is no longer an option but a must. 

    Ensure that your website uses responsive web design (RWD) best practices that help to keep it fully functional across mobile devices and uses. 

    Google’s search console has a Mobile Usability Report that will give you a report of your site’s mobile usability issues, if any. 

    Track the right metrics 

    There are a few metrics that you need to keep in mind to understand how to perform better than the competition. A significant aspect of those metrics is to understand your organic traffic. You need to know how many visitors find your website from Google. Logging into your Google Analytics account and checking the acquisition channels report will help you discover your traffic channels.  One more thing that you need to find out is your keyword ranking for commercial keywords. 

    Remember the above tactics and use them to rank higher than your competition in Google today.

    Is Your Business Website Not Visible On Google?
    Get It Ranked On #1 Page With Us! 

    • Google #1 page ranking for targeted keywords
    • Rank #1 on your local maps
    • Increased brand engagement & sales

      Tips To Make Your Pet Supply Website SEO-Friendly

      Design a Friendly Webpage of your Pet Supply Store– How your website looks also plays a vital role in attracting potential customers.  Therefore, your task is to design an SEO-friendly website showcasing your site’s best offers and pet products. It is recommended to use high-quality images of a happy and playful dog because happiness, love, and joy are the things that first come to the minds of individuals when they think of their pets.

      Showcase Your Best Products- It is vital to optimize your website by showcasing your best-selling products.  Doing so lets you inform your customers about your best things and why most people buy them.  Several e-commerce websites also show options such as “Trending This Week” and “Top Selling Products.” This way, you can help clients locate the best products.

      Make Use of Clear Icons- Always use clear icons for pet products.  This would enable pet owners to search for products easily. Without clear category icons, the customers might find difficulty in locating their pet’s products; hence, they might leave your website.

      Use High-Quality Banner Images- Your pet store website will likely have many banner images, and they all must be of the highest quality.  Users will look at the images first before reading any text. High-quality images make your website look legitimate, professional, and trustworthy. Not just this, images make your website look eye-catching and exciting.

      Write helpful Blog Posts– If you want to build trust and want your customers to engage with you, write helpful blog posts.   You need to write meaningful content beyond selling products to them. The content should impact their lives and help them make the right decisions.

      Create a FAQ Page- No matter how elaborate or descriptive the content on your website is, users will still have some questions, which you need to answer in your frequently asked questions page.  The purpose of the FAQ page is to answer any question a potential customer might have so that they do not have to go through the laborious process of contacting customer support.

      Muted Color Palette Design- Muted color palette design is another design trend to dominate in 2023. Muted colors are the ones that have low saturation, and these colors feel safe and secure. Muted colors help add a nostalgic feel, enticing the user to click and land on your website. In addition to this, this color trend feels natural and organic as well. 

      Realism and Flat Design Blend- Realism is used for real-life objects to make the design authentic, genuine, and relatable, while the flat design is simple. These two designs are on the opposite ends of the spectrum, but when combined they stun the viewer’s eye. This trend is gathering pace, and most fashion and editorial photography sites use it.

      Emoji Design- Emojis are ubiquitous pictograms that allow designers to add emotion to websites, statements, or printed media. The emoji creates a reaction and response, lightens the mood, and communicates the underlying feelings. The trend to use emojis in design will likely pick up speed in 2023, and designers need to be more creative and imaginative to use this graphic design trend. 

      Flat Icons and Illustrations- Custom Illustrations have become a clever way of getting your design to stand out from the rest with their heavy graphic elements clean and minimalist look. Illustrations are more varied, engaging, and multi-technique, which helps enhance the design while keeping on point and in line with the ethos you want to present. While icons are potent visual communication tools, you can easily communicate meaning in less space.

      Hear What Our Experts Have to Say!

      Frequently Asked Questions about SEO for Pet Supply

      The best way to get started with SEO for pet supply products is to conduct a free SEO audit. After you finish the SEO audit, you can research the keywords for your business that could improve the online presence of your business. After that, you can work on fixing technical issues, creating an in-depth SEO strategy, and more.

      To start the work on your pet supply project, we will require the following details:-

      •       Website Hosting Credentials
      •       Website Admin Credentials
      •       Google Analytics
      •       Search Console Access
      •       Facebook Page
      •       Ad Account Admin Access
      •       Google Ads Account Access
      •       Instagram ID Pass

      Good things take time. Digital marketing channels may indeed take some time to show results. You need to put in consistent efforts for a significant period to see the results you have been hoping for.

      Every business has a different audience to cater to. We will conduct a thorough analysis to understand the unique needs of your business and will suggest the best platforms according to your audience.  If you need to know the best platforms for your business, you can use our marketing consultants’ help to devise the best digital marketing services for your needs.

      Yes, it is! Both social media and SEO are integral parts of an effective SEO strategy. SEO helps you improve the position of your website in local searches on Google Maps and increase website traffic.

      On the other hand, social media helps you build your brand’s reputation and engage with your customers personally. 

      21 replies on “SEO for Pet Supply – Important Details You Need to Know”

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