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Find Sports is an online retailer selling sports, outdoor, and lifestyle products, including camping gear, snowboards, skateboards, apparel, and accessories. Their existing Google ad set up was relying on a single shopping campaign for all products, which limited control over bids, budgets, and category-level performance. Our team audited the account and identified issues in campaign structure, keyword strategy, ad relevance, and tracking. We restructured campaigns by product category, conducted in-depth keyword research (broad and specific match types), optimized shopping and search ads with relevant copy and extensions, and implemented robust conversion tracking. This data-driven setup enabled the brand to scale while maintaining profitable growth, resulting in $250K+ monthly sales with a consistent 4X+ ROAS in the USA market.
Sales
$140K → $250K+ (+79%)
ROAS
4X+
Clicks
+180%
Conversion Rate
+35%
The Dress Outlet, a leading US retailer for formal dresses and gowns, was struggling to achieve profitability with Google Ads. Their ROAS was only 4X, which wasn’t sustainable given product costs and marketing spend. Our team conducted a full audit and uncovered major issues in product exclusions, campaign structure, audience targeting, and budget allocation. The restructured campaign resulted in a highly effective PPC engine generating $150K+ in monthly sales revenue with 15X+ ROAS on $12K spend.
Monthly Revenue
$150K+
ROAS
15X+
Average Order Value
$120 → $165 (+37%)
Conversion Rate
+38%
VP of Growth, PulseFlow (B2B Sales Automation) San Francisco, CA
"Softtrix completely transformed our paid acquisition. In just 4 months, they cut our CAC by 41% and grew our MRR by $68K. Their LinkedIn + Google Ads approach was dead-on for our ideal customer. Hands down the best SaaS PPC partner we've worked with."
Head of Marketing, Lumina Analytics Austin, TX
“We were burning through ad spend with mediocre results. Softtrix took over and not only cut our CAC by 37%, but also improved our lead quality dramatically. Our sales team is now closing deals 2x faster. They truly understand SaaS economics.”
CEO & Founder, Nexlify New York, NY
“Working with Softtrix was a game-changer. They scaled our MRR from $42K to $139K in 6 months through a smart mix of Google Search and LinkedIn campaigns. The reporting is transparent, and the ROI is undeniable. Highly recommend them to any SaaS company serious about growth.”
We are a SaaS PPC Agency that helps Software-as-a-Service companies acquire and convert high-quality leads using pay-per-click (PPC) advertising. As a SaaS-focused PPC agency, we understand the unique challenges, long sales cycles, recurring revenue, complex buyer journeys, and subscription-based pricing. We don’t just run ads; we build funnels, data-driven campaigns across platforms like Google, LinkedIn, Facebook, and more. We help you:Read More
At Softtrix, we design high-performing, conversion-focused campaigns that attract qualified B2B buyers and drive sustainable growth for your SaaS business.
PPC budget burning without subscription revenue? Our team can reveal what's exactly broken.
Our seasoned PPC experts have helped thousands of businesses like yours to generate qualified leads at a very low cost with our data-driven strategies. Schedule a free consultation today for personalized PPC advice tailored to your business goals.
We at Softtrix understand that ‘one size fits all’ doesn’t work for SaaS businesses. As a niche SaaS PPC agency, we partner on campaigns that drive results and high-intent traffic to boost the trail and deliver the real pipeline velocity.
We aid our SaaS partners in driving sustainable growth using data-driven paid media programs that drive results, not just impressions.
As a specialized SaaS PPC advertising company, we utilise a proprietary AI-assisted bidding model to adapt in real time, allocating the budget where it performs best and reducing wasteful spending using intelligent automation.
If you are tired of looking after the blind spots. Connect with our SaaS PPC agency with the actual pipeline metrics so that clients know our process and execution.
Our dedicated team of SaaS PPC handles every stage from looking after strategic planning to campaign development for creative testing and full funnel reporting.
With a $ 10 M+ in SaaS ad spend under our management, we don't just bring the clicks. We bring SQLS, lower CAC, and these kinds of results to the sales team to notice.
At Softtrix, we follow a data-driven, revenue-focused approach to strengthen pipeline growth. Our experts conduct in-depth analysis to understand your SaaS business, niche, and target audience.
We begin by deeply understanding your business goals, audience, and niche. Our SaaS PPC firm conducts an in-depth analysis of your SaaS product and acquisition channels to identify gaps and opportunities for growth.
We follow a funnel-first approach and design a campaign strategy based on your buyers' journey from signup to paid subscription. Our SaaS PPC company ensures the ad campaign aligns with your goals and converts trial users into paying customers.
Based on our research, we use keywords tailored to your business and niche. As an experienced SaaS PPC advertising company, we create a custom campaign strategy for your business and use highly targeted keywords to attract high-intent buyers.
Once the custom ad copy is ready, we proceed to deploy campaigns. As a performance-oriented SaaS PPC firm, we monitor performance and continuously optimize campaigns for CAC, LTV, and ROI.
We provide transparent reporting and continuously test and improve campaign efficiency. Our growth-oriented SaaS PPC company keeps monitoring and updating campaigns based on performance data. We perform A/B testing to identify what works best for your business.
Our SaaS PPC company offers transparent pricing for your scaling business. You can choose a plan that fits your specific needs and business goals.
Best for Individual/Startups/ Small Businesses
Best for High-Growth Small Businesses/e-commerce
The ultimate goal of every business, whether you’re a startup or an established enterprise, is to grow consistently. At Softtrix, we help SaaS companies of every size and at any stage unlock scalable growth through our strategic PPC campaigns.
We create a focused PPC strategy and offer firsthand guidance to help you establish your foundation correctly. With us, you can ensure to attract your first target customers without any wastage.
With our strategic direction for your team, take your business to the next level. We also offer comprehensive support for the execution of your campaigns to fast-track results.
We understand that growth at this stage for you is maximizing your market share. Our team can help you expand into new markets and stay ahead in the online search results.
PPC is not just about digital advertising, rather, it requires a strategic growth engine tailored to the complex and competitive business model. Unlike the ecommerce or the local service campaigns, PPC for the SaaS address the longer sales cycles, recurring revenue goals, and the multi-touch buyer journeys.
With a free SaaS trial, demos, onboarding and nurturing touchpoints, PPC for SaaS can align each stage of the funnel with awareness, consideration and the decision. And it is not about clicks, but it is about guiding prospects from interest to retention.
Saas is built to serve specific verticals or B2B roles. It requires precision targeting, reaching the effective persona at the right stage with the right message on the right platform.
We utilise multiple metrics such as CAC, MRR, LTV and the churn rate, where PPC must optimise not just for the conversions but to offer long-term sustainability.
The effective SaaS purchases involve multiple stakeholders, the CFO, the CTO and marketers and users. The effective PPC for SaaS campaigns need to craft the messaging that resonates with each audience segment.
The right advertising partner will always know the difference between campaigns that are not working and can figure out the way towards unstoppable growth, and that’s what we at Softtrix do. Here’s why SaaS companies choose users to drive the leads, reduce CAC and scale up the pipeline revenue.
We are a dedicated SaaS PPC agency that helps businesses understand the market complexities in terms of long cycles, subscription models and the multi-touch buyer journeys.
From keyword research and ad copies to bidding for targeting, we use real-time SaaS buying intent data to build the campaigns that convert.
We utilise the advanced tech stacks, combining human expertise with machine learning. We dynamically allocate the budget, ensuring maximum ROI at every stage of the funnel.
We don't just run the ads, we design the entire customer acquisition frameworks to include the Tofu campaigns for awareness, Mofu campaigns for nurturing the trail, and Bofu campaigns for conversion.
Here you will receive the clear, performance-focused reports, showing the real business impact of CPL, CAC, ROAS, pipeline influence and many more. We utilise the proactive approach in using those insights to continuously improve performance.
The campaigns at our SaaS PPC advertising firm need to be managed by a team that speaks the language of marketers who understand the ARR, LTV, onboarding friction, and retention metrics. We perform the act as an extension of your growth team.
Clicks not converting to trial signups, demos, or recurring revenue? We can fix these funnel revenue leaks.
PPC for SaaS requires a unique business approach because it needs to target the longer sales cycles, subscription-based pricing and complex buyer journeys. Unlike the other ecommerce PPC, we focus on quick purchases, SaaS campaigns that need to nurture the prospects across multiple funnel stages and align with different metrics.
While some improvements need to be seen within a few weeks, looking after PPC for SaaS campaigns takes around 60-90 days to mature and deliver the optimised results.
There are certain platforms, such as Google Ads, Meta (Facebook & Instagram) are top-performing platforms for SaaS brands. Google captures the high-intent leads using search engines, LinkedIn excels at B2B decision makers, and Meta supports broader awareness and retargeting.
Yes! Softtrix offers seamless assistance using MVP mode to scale up the company with product market fit or an enterprise SaaS brand. Our team adapts the best in range PPC strategy to meet the growth factor, funnel needs and the ARR goals.
We measure the success of a SaaS PPC advertising firm using performance metrics that work for the SaaS. It involves the cost per lead (CPL), Cost per acquisition (CAC), Marketing Qualified Leads (MQLS), Sales Qualified Leads (SQLS), Return on Ad Spend (ROAS) and the complete pipeline contribution.
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