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We help realtors, brokers, and property developers rank higher locally and convert search traffic into consistent, qualified leads.
List With Freedom, a leading flat-fee MLS listing service in the U.S., was experiencing low keyword visibility and unoptimized content, which limited its organic performance. Our team executed a full-scale SEO strategy covering technical SEO fixes, on-page optimization, content restructuring, and high-quality backlink acquisition. Within six months, List With Freedom grew from 1.3K to 7.04K organic clicks and from 93.5K to 677K impressions in Search Console, alongside a jump in organic sessions from 3,950 to 17,959, significantly strengthening its overall search presence and visibility.
Organic Clicks
1.3K → 7.04K (+441%)
Impressions
93.5K → 677K (+624%)
Organic Sessions
3,950 → 17,959 (+355%)
Vilas Home was struggling with low visibility on Google Maps and a low engagement on its Google Business Profile. Due to intense local competition and inconsistent NAP (Name, Address, Phone) information, the business struggled to convert visitors into leads. Our team conducted an in-depth analysis and GMB audit to identify gaps in engagement strategy. We rebuilt the profile with optimized descriptions, service areas, and categories. The result was improved online presence and increased customer engagement. Within four months, Vilas Home ranked top 5 for several major local keywords within a 10 km radius and saw strong growth in calls, website clicks, and overall profile interactions.
Website clicks
146 → 211 (+30%)
Customer Interaction
319 → 412 (+29%)
Calls from GMB
109 → 160 calls (+47%)
"Finally getting serious buyer inquiries."
"We were buried on page 2 for our local searches. In 4 months, we're #1 for 'homes in Austin' and getting 3x more calls from qualified buyers. Total game changer."
"Traffic now turns into closings."
"Most SEO agencies just chase rankings. Softtrix delivered leads—we're up 180% in organic traffic and closing 2 extra deals monthly."
"Local SEO that delivers walk-ins"
"Google Maps dominance plus better rankings got us consistent foot traffic. Clear reporting, real results. Every realtor needs Softtrix."
Search queries are constantly changing with the evolution of AI. Around 97% of home searches now begin online. For real estate businesses, visibility in local searches and on Google Business Profile is essential to attract modern buyers and more qualified leads.
At Softtrix, we offer data-driven, advanced SEO solutions for realtors, brokers, and property developers. We help you get found by high-intent buyers. Our insight-led, strategically crafted real estate SEO services ensure your website answers the questions your potential clients are searching for.
We offer comprehensive real estate SEO services and ensure our custom solutions match the business quality standards and deliver expected results on the table. We have more than 100 real estate SEO experts who work collectively on the project, maintaining the lead’s quality and optimization, and securing relevant leads.
This is our primary step as a real estate SEO agency, where we run an overall web health checkup before creating any SEO strategy. We conduct real estate SEO audits to look after the indexing and crawlability of site pages, site architecture, sitemaps, server errors, metadata, etc.
To beat the market competitors, you need evaluation. Our real estate SEO experts carry out the competitor analysis to identify gaps, where they are performing well, and where they lag, so that we can design a well-performing SEO roadmap for the client’s website and improve the performance.
We conduct in-depth keyword research , which is critical to attracting the homebuyers and sellers who look for real estate agents and brokers in service areas. Our real estate SEO company optimizes the website, blog content, and social media content to appear in relevant search categories.
Using targeted keywords in title tags and meta descriptions, we play a huge role in getting more clicks. Whenever the user searches for information, services, or products, our real estate SEO expert narrows down the search by skimming meta descriptions and titles even before clicking on search results.
In the real estate sector, content optimization is an indispensable part. It showcases how the site visitors will stay on the site, and it compels them to contact you. We have a team of content writing specialists to create quality content for real estate websites, web copies, or social media content.
We work on real estate site optimization, helping search engines tell which page they request from the site. It is required because it prevents Google Search from making requests and overloading the website. Otherwise, it leads to slower load times that can impact ranking position.
Apart from optimizing the GMB for realtors, our local real estate SEO packages help businesses to rank on websites, including the creation of location-specific webpages & URLs, SEO friendly real estate listings, content optimized for target locations, listings of businesses, and social media presence.
The majority of the searches on Google come from mobile devices, emphasizing the importance of optimizing websites for mobile devices. For the real estate business, we focus on making the website more user-friendly, creating a responsive website layout, improving site speed, compressing images, and altering the button size and placements.
Link building is one of the most effective real estate SEO strategies, where we earn high-quality links and create compelling content for the target audience. We publish on high-authority websites so that the benefit of a wider target audience is pointed back from a highly authoritative site to boost the site's credibility.
The search engine optimization targets the overall real estate optimization and involves optimizing the real estate sites, aiming to maximize conversions. To increase the conversions, we conduct SEO analysis by deciding the part of the sales funnel, performing A/B testing, and improving the landing pages.
We conduct a Google Analytics setup by monitoring and helping clients to ensure that no SEO efforts are going in vain. We are tracking the site’s performance, traffic, and the progress on which the site needs improvement, and which pages and keywords bring more traffic and continuity in the SEO strategy.
Softtrix is a premier real estate SEO company that keeps its clients informed of the progress resulting from SEO efforts. Our real estate SEO experts send weekly and monthly reports to share what we have achieved so far and how our SEO campaigns are performing.
Your next buyer is already searching online. Make sure they find you first.
Real estate SEO requires clear, data-driven strategies to deliver results. Our real estate SEO company works to overcome the business’s biggest obstacles, such as visibility issues and inconsistent ranking. We have a dedicated team of real estate SEO experts to help the agents, brokers, and agencies achieve higher visibility, qualified traffic, and generate more leads.
We start with a comprehensive business audit of the website across the local market landscape. We identify the technical issues, analyze competitors, and uncover the growth opportunities. We are a trusted real estate SEO agency that ensures a strong foundation right from the beginning.
We conduct extensive keyword research, focusing on converting terms such as ‘SEO for real estate agents’ and ‘SEO for estate agents. We ensure that the website ranks for the phrases across potential clients.
Our SEO services for real estate agents aid in optimizing site structure, metadata, mobile usability, and page speed. We ensure all the content and tags align with Google’s best practices to improve the organic rankings.
Our real estate SEO experts craft high-quality localized content that resonates with both search engines and users. We also develop authoritative backlinks to strengthen the domain authority and online reputation.
The local visibility is critical in real estate. Our real estate SEO services focus more on optimizing the Google Business Profile , local citations, and map pack listings to ensure the business dominates in its geographic area.
We, being a reliable real estate SEO company, offer tailored solutions that are designed to meet the business's unique needs. Whether you are an individual agent or a large agency, our SEO services for real estate agents begin at just $300/month. The investment gives clients access to work with real estate SEO experts who are focused on delivering measurable results and strategic keywords to provide local SEO domination. Partner with our trusted real estate agency and get ready to elevate your online presence, attaining more qualified leads in today’s highly competitive market.
Best for Large Enterprises/ High competition areas
Softtrix has been a reliable real estate SEO company for years. We understand that businesses face unique challenges that resonate with real estate professionals. Our promise is simply powerful: to deliver real estate SEO services where businesses can measure their growth, enhanced online growth, and connection with motivated buyers and sellers.
We ensure tailored strategies to help businesses secure the win in the landscape. Whether you are an individual, a large brokerage, or an estate agency, our SEO for estate agents focuses on boosting local visibility and generating highly targeted traffic.
Over the years, our real estate SEO experts have used proven SEO strategies designed to increase your business rankings and improve the authority of your website
We don’t just focus on having higher rankings; rather, we focus on getting the qualified leads that convert into real sales and business commissions.
We are a trusted real estate SEO agency where we keep the user informed with all regular updates and comprehensive reports, and look after the clear next steps.
Softtrix offers efficient and qualitative growth measures to ensure we work dedicatedly on the projects, which show results and conversions in the landscape.
We understand the evolution of search behaviour. In addition to advanced SEO strategies, we offer Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) services, so your listings rank prominently in AI-powered searches.
Stop losing leads to competitors. Land your listings on page 1.
Real estate SEO is the process of optimizing the real estate website to rank higher in search engine results , making the website more visible to potential buyers and sellers. It is crucial to help agents and agencies stand out in a competitive market to attract more organic traffic and leads.
Softtrix offers premier real estate SEO services, helping to improve website visibility by optimizing for search engines, focusing on local SEO, and driving targeted traffic. We conduct keyword research, on-page optimization, building high-quality backlinks, and technical SEO to help businesses attract more potential clients and boost their online presence.
SEO for real estate agents is different from other industries, looking after the focus on local search, high visual content, and the complex, longer-term nature of real estate transactions. The real estate SEO emphasizes looking after knowledge and customer testimonials and building a strong local online presence.
In the real estate industry, SEO usually takes 3 to 6 months to showcase results. However, the significant growth and the consistent ranking for competitive keywords take up to 12 months. SEO results generally focus on the foundational work, such as keyword research, website optimization, and addressing technical issues.
A custom real estate SEO package starts from $300/month and generally includes a comprehensive suite of services designed to improve the website’s search engine rankings and the website’s online visibility. It includes the local/regional focus, analytical setup, monthly strategy, title tag, and meta tag creation, internal linking, and content optimization.
E-65, Phase 8, Industrial Area, SAS Nagar, Mohali, Punjab – 160055
1st-floor, APR Complex, Above Kangra Sahakari Bank, Near Bus Stand, Nadaun, Himachal Pradesh
