Website: www.softtrix.com
This Privacy Policy explains how Softtrix Tech Solutions Pvt. Ltd. (“Softtrix,” “we,” “our,” or “us”) collects, uses, stores, discloses, and protects personal information when you visit our website, contact us, request a quote, or use our services.
We aim to handle personal information responsibly and transparently, in accordance with applicable privacy and data protection laws.
By using our website, you confirm that you have read this Privacy Policy. Where consent is required by applicable law, we will seek it through the appropriate process.
Softtrix Tech Solutions Pvt. Ltd. is a full-service digital marketing agency. It offers services such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, website development, content marketing, and other digital growth solutions.
This Privacy Policy applies to information collected through our website, contact forms, quote requests, business communications, and related interactions, subject to any separate agreement or privacy notice that applies to a specific service.
Our contact information is available on our Contact Us page.
We collect information that you provide directly, information generated through your use of our website, and information received from other sources where permitted by law.
When you submit a contact form, request a quote, schedule a consultation, or communicate with our team, we may collect:
Please do not submit sensitive personal information unless it is specifically required for a legitimate purpose and an appropriate process has been established.
When you browse our website, certain information is collected automatically through cookies and similar technologies. This includes:
We use this information to operate our website and understand visitor behavior. It helps us improve website performance and protect against misuse. We also use it to measure the effectiveness of our marketing activities.
Where permitted by law, we may receive information from our business partners and advertising platforms. We may also collect information from analytics providers, professional networking platforms, and publicly available business sources. This includes information from other services you use to interact with us.
We use such information only for relevant business purposes, subject to applicable law and any restrictions imposed by the source.
Softtrix uses personal information for the following purposes:
We process personal information only where we have an appropriate legal basis or authorization under applicable law. The basis we rely on for each activity is:
We do not disclose personal information indiscriminately. However, sharing may be necessary to operate our business and provide our services.
We may share information with the following categories of recipients:
We may also share information when you direct us to do so or otherwise authorize the disclosure.
Where third parties process personal information on our behalf, we seek to use appropriate contractual and organizational safeguards. Their independent processing activities may also be governed by their own privacy policies.
Our website uses cookies, pixels, tags, scripts, and similar technologies to support website functionality, understand visitor activity, and measure marketing performance.
These technologies fall into the following categories:
Where required by law, we obtain your consent before placing or activating non-essential cookies or similar technologies. You can accept, reject, or change your choice at any time through the cookie banner or cookie settings on our website, or through your browser settings. To withdraw consent, update your cookie settings or contact us.
Disabling certain cookies may affect some website features. Browser-based controls do not necessarily remove cookies already stored on your device.
Our website may contain links to third-party websites, social media platforms, scheduling services, or other external tools.
These services may collect information directly from you under their own privacy policies. Softtrix does not control the privacy practices of independent third parties and is not responsible for their policies or content.
We encourage you to review the applicable privacy notice before sharing personal information with an external service.
We use reasonable technical, organizational, and administrative safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, and misuse.
Depending on the nature of the information and the risks involved, safeguards may include access restrictions, security monitoring, secure data transmission, internal procedures, and contractual protections.
However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We therefore cannot promise absolute security.
If a personal data breach occurs, we will take appropriate steps to investigate, contain, and address the incident and provide notifications where required by applicable law.
We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, subject to applicable legal requirements.
Retention periods may be longer or shorter depending on:
When information is no longer required, we will take reasonable steps to delete it, anonymize it, or securely dispose of it, subject to lawful retention requirements and applicable exceptions.
Softtrix serves businesses in multiple countries. As a result, personal information may be processed or accessed in countries other than the country in which it was collected, depending on our operations and service providers.
Where an international transfer is subject to legal requirements, we will implement the safeguards, contractual measures, or other transfer mechanisms required by the applicable law.
The level of legal protection available in another country may differ from that in your home jurisdiction.
Depending on your location, the applicable law, and the circumstances of the processing, you may have the right to:
For individuals in India: Rights and obligations under the Digital Personal Data Protection Act, 2023, and the applicable rules depend on the provisions in force and the circumstances of the processing. Applicable rights may include seeking information about personal data processing, correction or erasure where provided by law, grievance redressal, and exercising rights through an authorized representative where permitted.
For individuals in the European Economic Area or the United Kingdom: Depending on the applicable law, you may have rights of access, rectification, erasure, restriction, portability, objection, and withdrawal of consent. You may also have the right to complain to your relevant supervisory authority.
For California residents: If Softtrix is subject to the California Consumer Privacy Act, as amended, you may have rights to know, delete, correct, opt out of certain sales or sharing of personal information, limit certain uses of sensitive personal information, and receive equal treatment when exercising applicable rights.
Do Not Sell or Share My Personal Information: We do not sell personal information for money. Some advertising cookies and pixels may count as "sharing" for targeted advertising under certain laws. You can opt out at any time through our cookie settings or by contacting us.
To exercise a privacy right, please contact us through our Contact Us page or our Grievance Officer (see Section 16). We may need to verify your identity or authority before responding. We will handle requests in accordance with the deadlines, procedures, and exceptions established by applicable law.
We may send you service-related communications concerning inquiries, proposals, projects, or existing business relationships.
Where permitted by law, we may also send marketing communications about our services, resources, or relevant business updates.
You can opt out of marketing emails by using the unsubscribe link included in the message or by contacting us. We will process your request as required by applicable law.
Opting out of promotional messages will not necessarily stop essential service communications, legal notices, or other communications that we are permitted or required to send.
Our website and services are intended for businesses and adults acting in professional or personal capacities, rather than for children.
We do not knowingly seek to collect children's personal information in violation of applicable law. Where the collection or processing of children's data is subject to additional requirements, we will follow the applicable rules.
If you believe a child has provided personal information to us in circumstances that violate applicable requirements, please contact us so we can review the matter and take appropriate action.
When Softtrix provides marketing, analytics, website, or advertising services to clients, it may process information on behalf of those clients.
Depending on the contractual arrangement and the nature of the service, the client may determine the purposes and means of processing, while Softtrix may act as a service provider, processor, or another legally defined role.
In those circumstances:
The specific responsibilities of Softtrix and each client may be further described in a service agreement, data processing agreement, or other applicable contract.
We and our service providers use analytics, audience measurement, conversion tracking, and advertising technologies to understand user interactions and assess marketing effectiveness.
Where such technologies involve personal information, we use them subject to applicable privacy requirements, consent settings, and user choices.
We do not use automated decision-making that produces legal or similarly significant effects on individuals. If this changes and applicable law requires additional disclosures or safeguards, we will provide the relevant information.
We may update this Privacy Policy to reflect changes in our business operations, website features, technologies, service providers, or legal obligations.
When we make changes, we will publish the revised policy on our website and update the “Last Updated” date. Where required by law, we will provide additional notice or obtain consent before implementing relevant changes.
We encourage you to review this page periodically to stay informed about our privacy practices.
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to raise a concern about how your information is handled, please contact Softtrix through the following channels.
Softtrix Tech Solutions Pvt. Ltd.
Website: https://www.softtrix.com/
Contact page: https://www.softtrix.com/contact/
Telephone No.: +919988398628
Address: E-65, Phase 8, Industrial Area, Sector 73, Sahibzada Ajit Singh Nagar, Punjab 160071, India