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Getting more traffic and sales is at the top of mind for business owners. This is why e-commerce SEO might be a low-hanging fruit for them. Even though SEO offers numerous benefits to businesses, many online stores need more and more consideration when searching for “e-commerce SEO services near me”. This is why they lack online visibility in the search engine results pages, and when people search for products and services like yours, your website might not appear. This is why you should opt for e-commerce SEO services near your business.
What is The Importance of Local SEO for E-commerce Businesses?
Local E-commerce SEO is the process of making your e-commerce store rank high in the search results. Therefore, when users search for products and services like yours, your e-commerce store ranks high in the search results, and you get the maximum traffic. It is the process of optimizing your e-commerce website to improve its online visibility in search engines. The process of local E-commerce SEO encapsulates various strategies and procedures focused on improving the performance of category and product pages to achieve excellent results for your business.
Why Does local E-commerce SEO Matter?
Now that you know what e-commerce SEO is, you must be wondering how it matters and why you should search for e-commerce SEO services near you. Below are some significant reasons why investing in E-commerce SEO can be a game changer.
Helps People Discover Your Online Store– If you are a new online store or even an established one, if people need to be made aware of your brand’s existence, investing in ‘e-commerce SEO services near me’ is an excellent way of letting people know of your existence. You will start appearing more in the search results, enabling more and more people to discover your brand. More visibility online would mean more customers.
Let’s People Find Your Products– E-commerce SEO services near you would help more and more people find your products online. Your products will be more visible in the search engine results, increasing brand visibility and recognition.
Provides a better experience- With the help of ‘e-commerce SEO services near me’, you can provide your users with a better experience. Your website will be optimised for users and bots to rank high in search engine results. When you give a better experience to your customers, it will lead to positive brand recognition and increased sales.
Increased sales- The direct impact of increased visibility and brand recognition would be increased sales for your online store. When you start ranking high in the relevant research results, you will likely attract more clients, eventually going into customers at one point.
How to Find the Right E-Commerce SEO Services Provider Near You?
Finding the right local e-commerce SEO agency is challenging because there goes a lot of time, research and patience. You may require checking their service plans, and prices and meeting with the agency professionals to understand their working style and know if they are a right fit for your business. When you have the right ecommerce agency next to you, you can have a peace of mind that all your needs will be handled effectively. If you get to research online, you will find that there are some reputable marketing agencies that deliver fantastic results. But it is a good idea to be armed with some factors that could prove out to be a game-changer.
Things to Look Out For
At present, there are some thousands of e-commerce agencies out there. Therefore, choosing one could be challenging. According to the statistics collected by the Search Engine Optimization Services Global Marketing in the year 2022, the SEO industry is expected to reach a $134.26 billion annual growth rate in the year 2026.
Mentioned below is the list of certain things that you should look out for when you are searching for an e-commerce SEO service near you.
Recognize Who Are the Experts- The competition these days is so fierce that everybody wants to get ahead. In the wake of this, many businesses have emerged to provide local e-commerce SEO services to clients. The downside here is you could also be a guinea pig for someone’s side-business experiment. Therefore, you need to find out the genuine experts in the field. It’s a good idea to research to find some good references and check out their work before you hand over the work to them.
Know Who Guarantees Results- In SEO, there is no way to guarantee results, and if somebody assures you results within 30, 60, or 90 days, you need to be careful. An SEO expert can optimize your website for results, but it cannot be guaranteed when you can see your e-commerce website ranking at the top of the search results. The right agency will identify opportunities and increase qualified traffic to your online store. Instead of guaranteeing performance, the right e-commerce SEO service provider near you will set benchmarks for success. It is worth noting that SEO is a long-term game, and you need to put in consistent efforts to see positive results coming your way.
You get what you pay for – The increasing demand for SEO has made experts available in all parts of the world. This also means you can find some dishonest people who prey on innocent ecommerce business owners. In the SEO world, it’s true that you get what you pay for. Established agencies might charge you money, but they hire the top talent to provide exceptional local ecommerce SEO services. On the other hand, companies that may charge less money might not do justice with the work because they employ people with zero or no experience in the field. Therefore, take your time to find the right company and ask the right questions to settle on a fantastic company.
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What Things Are Included in the Process of E-commerce SEO?
E-commerce SEO is a challenging and complex field. If you go by the statistics, you will find that there are already tens of millions of online stores in existence. Therefore, making your online store stand out in the competition might be challenging. You would require expert help and a proven set of strategies to make your online store rank higher in the search engine result pages.
Mentioned below is the list of several practices that could give your online store the boost it needs.
Proper keyword research- Researching a relevant set of keywords is the most crucial step in establishing a solid presence for your business online. The purpose of finding the correct set of keywords should be twofold.
Firstly, it should be related to your niche, and secondly, you should understand the buyers’ intent behind those keywords. You need to understand what must be going through the users’ minds when they look for an item online. The intent of the users could be either informational or commercial.
Informational keyword intent is when users search for an answer to understand the topic in detail or to find answers to their questions. When the purpose of the users is informational, they might still be interested in making a purchase. They may be looking to get answers related to a product. The most common search queries they might make would look like “best tourist spots in San Francisco”, “best products for hair fall”, “when is national coffee day” and more.
When the users’ intent is commercial, they might be looking for information to complete the purchase but might require some help or information to complete the purchase. Review-based queries are an excellent example of commercial keywords. For example, when a user searches “best digital cameras, or “best laptop deals, ” it means they are willing to make a purchase but might need some help first.
Conduct a Comprehensive Competitor Analysis– Starting with local e-commerce SEO might be confusing when you need help figuring out where to start. This is where competitor analysis can help. By analysing the competitors thoroughly, you can know the secrets that might work for your competitors and how you can utilise those in your favour. You can start by analysing the keywords that might be helping them rank on the top product pages.
On-Page SEO- On-page SEO plays a vital role in making your website rank high on the search engines. When we talk about ecommerce SEO, it majorly concerns optimising the products and category pages to get relevant traffic and conversion rates. Some of the ecommerce on-page SEO practices are mentioned below:-
- Using Optimized meta-titles and meta-descriptions
- Adding mark-up Schema
- Doing internal linking
- Using keyword-rich short URLs
- Mentioning product descriptions and including LSI keywords
- Placing essential keywords in headers, sub-headers, page titles, product descriptions, image file names, and alt texts. Putting crucial details such as shipping costs, user reviews, and return policies on each product page would help customers make instant decisions.
- Writing helpful copies of content without unnecessary keyword stuffing can make your customers happy.
Website Optimization – A good e-commerce SEO starts with an optimised website. An optimised website will open doors for many opportunities that will ultimately help you improve your search engine rankings and enhance your website’s online visibility.
The thumb-rule to optimise your website is that the users should be able to find everything in fewer than three clicks. This kind of interlinking serves many purposes. Firstly, it boosts ecommerce SEO, and secondly, it saves the time of your users looking for a specific product.
Image Optimization- Image Optimization has the power to increase your page speed significantly. Mentioned below are several tips that you need to bear in mind while working with images.
- The image formats you choose should be PNG or GIF for large areas of solid colours and JPG for photos.
- Product images should be eye-catchy, must awaken emotions and encourage customers to place an order. If needed, you can take the help of a professional photographer to click images of your products and showcase them in the best possible manner.
- Incorporate keywords into alt-text.
Video Optimization- Video optimisation is another critical aspect to consider if your ecommerce website has videos. If possible, make use of the MP4 format as it will produce the smallest file size. Compress all the video files and reduce the length of the videos wherever possible. Instead of serving videos locally, upload them directly to YouTube or similar platforms.
Show Related Products– When someone is interested in buying your products, it is a good idea to show them similar products to increase your revenue. For example, if a customer is exploring the crop tops page, it would be a good idea to show them trendy dresses as well because they might spark interest, and they might buy those. People appreciate all those things that make their lives easy and hassle-free.
Create helpful Content- The content you should write must satisfy the search queries and intent of the customers. To create impactful content for your users, you must use targeted keywords in the range that should match the search intent. The content should be written conversationally and should be presented in a clear and easy-to-understand manner.
Increase Your Website’s Speed- If your website takes longer to load, it might distract users. Therefore, your website needs to load as fast as possible. The studies suggest that if your website loads faster by one second, it might increase conversions by 7%. E-commerce stores carry a high risk of losing customers due to extensive competition going on the internet. Therefore, ensure your website loads fast.
FAQ Page– No matter how good the content on your website is, or how descriptive your descriptions are, people still would have certain questions in mind, and if you fail to answer those questions, they may look elsewhere. Therefore, it is extremely important to have a FAQ page on your website to fill the gap. Ensure you cover all the important questions related to shipping policies, refunds and return policies. Doing so would increase the credibility of your business among your target customers and skyrocket sales.
Why Are Online Reviews So Important for Your E-commerce Business?
What people say about your business can impact other customer’s decision-making. For instance, when a customer is unsure about a specific product, he might read a few reviews to decide. This is because; shoppers these days put a lot of their time and consideration into buying products, and online reviews play a major role in forming their decisions. Therefore, pay attention to what people say about your products. Online reviewing platforms such as Yelp, Facebook, Google My Business, and more lets you form the reputation of your business.
Some Important Statistics about Online Reviews
- Products that have 5-star reviews are 270% more likely to be sold
- 99.9% of online users look to read online reviews before buying a product.
- 96% of the users look for negative reviews specifically to understand the potential drawbacks of the product.
- 8 out of 10 customers use their smartphones to look for online reviews
- Customers consider a minimum of 3.3 out of 5 stars as the minimum acceptable rating.
- 91% of customers trust online reviews as personal recommendations.
How to Ask Customers for a Review?
After you have known the great importance of reviews, now comes the time to brainstorm ways to get positive reviews from customers. Mentioned below are some ways in which you can encourage your customers to leave reviews.
- By delivering excellent services to your customers
- By Sending them emails that contain feedback surveys
- By offering them incentives or loyalty bonuses
- By Asking them for a review
Top Mistakes to Avoid with Your E-commerce Store
Duplicate pages and duplicate content- Most e-commerce business owners need to avoid using the same content on all the product pages or repeating the product pages. They need more time and resources to create fresh content for each page. Content and page duplicity can negatively impact your SEO. Therefore, pay extra attention that the content and pages on your ecommerce store are not duplicated.
URLs, not User-friendly- The friendly URLs on your e-commerce website would make the users understand the intent of the page. Therefore, using simple and easy-to-remember page keywords is better to make your URLs SEO-friendly. If your e-commerce store has many folders or categories, you can use those categories in the page URL to make it easy for the customers to track where they visit your website.
Messy Website Structure- E-commerce websites usually have hundreds of pages. Therefore, it is essential to keep your e-commerce website organised. To do this, you need to ensure that the structure of your website is simple and easy to navigate. It should follow a logical path to keep users on the track. One helpful tip is using navigational breadcrumbs to stay focused and organised.
When you create the structure of your website, always keep in mind that it should be easy for the users to find pages on your website. You can also add a search bar on the top of your website to ensure your customers can easily search for the products.
Missing Meta Titles/Descriptions– Meta titles and Meta descriptions are important because they provide brief descriptions of what the page is about. This is helpful for the users when they visit your website. Missing Meta descriptions can be confusing for Google and customers because they might find it challenging to find relevancy.
Poor Website Security– The security of your website is of absolute importance as there is a lot of data and user’s private information. Your audience should feel secure and protected when inputting their debit or credit card details. Therefore, encrypting the data you get from your customers is vital because they will feel confident when trusting their valuable credentials with them. This can be done by applying for a secure sockets layer (SSL) certificate. An SSL certificate adds HTTPs before your site’s name and encrypts the data so hackers cannot read it.
Is Your Business Website Not Visible On Google?
Get It Ranked On #1 Page With Us!
- Google #1 page ranking for targeted keywords
- Rank #1 on your local maps
- Increased brand engagement & sales
E-commerce SEO Package
|No. of keywords||150||200||300|
|In-depth website analysis||✔||✔||✔|
|Broken Link Check||✔||✔||✔|
|Google penalty check||✔||✔||✔|
|Meta tags optimisation||✔||✔||✔|
|Sales conversion analysis||✔||✔||✔|
|Shopping cart funnel||✔||✔||✔|
|Google Product Listing Ads||✔||✔||✔|
|Header tag optimisation||✔||✔||✔|
|Internal linking structuring||✔||✔||✔|
|Existing content optimisation||✔||✔||✔|
|XML Sitemap Creation||✔||✔||✔|
|Google search console setup||✔||✔||✔|
|Google Analytics setup||✔||✔||✔|
|Product image optimisation||✔||✔||✔|
|Meta title & description optimisation||✔||✔||✔|
|Website speed optimisation||✔||✔||✔|
|HTML site map creation||✔||✔||✔|
|Proper URL structure analysis||✔||✔||✔|
|Mobility issue Checkup||✔||✔||✔|
|Contact Address schema||✔||✔||✔|
|SEO Activity Report||✔||✔||✔|
|Google Analytics Report||✔||✔||✔|
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The Best E-commerce SEO Services Provider Near Me!
Softtrix is the name to rely on for all your e-commerce SEO needs. We offer our clients a comprehensive range of search engine optimisation services for real growth for your online business. If you want more sales for your e-commerce business, optimising your online store to get a steady stream of visitors and revenue is imperative. If you are ready to take your business to the pinnacles of success, please contact us today. We offer to conduct a thorough analysis of your website and offer you services that would shape your business for success.
Frequently Asked Questions About E-commerce SEO Services Near Me
Search engine optimisation is the best way to increase the visibility and brand recognition of your e-commerce store. SEO is believed to offer proven results compared to traditional marketing forms. You might spend dollars on building your e-commerce store, but if nobody knows about its existence, all of your efforts might go in vain. With the help of SEO, you can increase the visibility of your business online and emerge as a leader.
SEO is a long-term commitment, and if you cannot make that commitment, then SEO is not a thing for you. Nothing in SEO can be guaranteed, and if somebody guarantees you to deliver results in 90 days, they might not be the right fit for you. You need to put effort constantly to see your website ranking organically in the search engines, and there are no shortcuts.
Broken Links can redirect your page to a 404 error page. This can negatively impact your SEO because users won’t be able to reach the page and read the content due to the broken link. This may prompt users to visit your competitors. Therefore, it is highly imperative to eliminate broken links from the website.
Softtrix is the name to rely on when looking for the best e-commerce SEO service provider near me. We have been in the industry for more than two decades, and we boast of delivering our clients exceptional services for their e-commerce needs. We have helped numerous e-commerce stores to get conversions and boost their online visibility.
Our SEO measurements can be easily tracked with the help of various tools such as Webmaster and Google Analytics. These tools can be used to monitor changes in your website’s organic rankings and traffic. Moreover, we will send you reports regularly, which you can look at for regular updates on your e-commerce website.