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A Guide to Local SEO For Plumbers – Cost and Success Tips

Local SEO Guide For Plumbers

Yellow pages are so clichéd. Over 54% of shoppers ran a search for plumbing services on Google before converting. Fueling the trend is a year-on-year rise in mobile searches. “Near me” searches have increased exponentially, with plumbing searches reaching more than 288%.

What does this mean?

This clearly indicates that if you want to drive more appointments for your plumbing business, you need to be on the first page of Google.  

Imagine a scenario where your potential customers search for “plumbing services” or “plumbers near me” in Google and your business does not even show up on the search results. How will it affect your business? Perhaps you’d lose hundreds of customers to other plumbers in your locality who have taken your business online. And this is the problem that you need to fix. How? SEO is the answer!

This comprehensive guide will help you navigate the basics of local SEO for plumbers, with expert tips to achieve success and reduce costs. Let’s dive in.

What is Plumber SEO?

Plumber SEO is a proven practice of optimizing your website in a way that helps increase its visibility in SERPs and drive organic traffic. To put it simply, Local SEO For Plumbers helps your plumbing business rank higher on search engines for the services you provide. This is done by optimizing the website and its content for relevant keywords and other practices that drive quality traffic.

The process involves tactics such as keyword research, content development, link building, improving page speed, etc.

See the below image to understand how your plumbing business may appear when it is optimized for targeted keywords to appear on top search engine rankings:

Your page may also appear as standard search engine results as shown below:

Hence, search engine optimization helps boost the visibility of your plumbing website on search engines, driving more clicks and appointments.

Why is SEO Important for Plumbing Companies?

Plumbing is a highly competitive industry. However, the biggest challenge is to get your company in front of the customers right when they need your service. In the era of technology and smartphones, it has become common for most people to search Google to find a plumber near them who can provide prompt and reliable services.

And usually, they call and schedule appointments with plumbing companies that are listed on top of Google Search Engine Result Pages (SERPs). This is because a higher search engine ranking often relates to expertise and authority in the industry. Hence, how customers search and engage with plumbers has changed radically today.     

This has made it essential for plumbing companies to take their business online. While Local Service Ads and Google Ads deliver immediate results in tracking leads, they aren’t long-term solutions. Local SEO For Plumbers (plumbing companies) is the way to go if you want to attract organic leads and get your business running in the long term.   

Here are some reasons why your plumbing company should consider local SEO:

      • Improve visibility of your plumbing business online: Local SEO For Plumbers helps create awareness of your plumbing business by improving visibility in search results. Potential customers are likely to trust companies that rank high in SERPs.

      • Reach more customers: Building a website and getting it ranked in search engines enable you to reach more local clients than your existing audience base. It broadens your scope of business and enables you to drive more local leads.

      • Free traffic: One thing that sets apart SEO for plumbing companies from Google Ads is you do not need to spend a dime unless you hire a professional SEO company to do the job or use some paid tools. A successful SEO strategy can help drive free potential customers to your website at zero cost. This makes search engine optimization a cost-effective way to market your plumbing business and get leads.

      • Local SEO helps drive fast results: Local SEO for plumbers is devised in a way that delivers immediate results. Typically, people search for home services, such as plumbing,  when they need it right away. Therefore, the chances of conversions are higher. Doing local SEO effectively can help drive faster results and you can expect customers to call you to schedule appointments.

    With an effective local SEO for plumbers campaign, success for plumbing companies would look like this:

    How SEO For Plumbing Companies Work?

    To understand this, let’s first understand how search engines like Google work. Suppose someone searches “plumbers near me” on Google. Now, the search engine will scour through billions of websites it has indexed to match your query to the best results. Google ranks the search results based on what it considers to be most useful and relevant for the person searching for plumbers.

    SEO for plumbers also works similarly, but the other way. It involves optimizing the plumbing website, its technical aspects, and its content in a way that makes it relevant to search queries. At the same time, it should add value to the people searching for plumbing companies. This will help improve your search engine rankings, gain more visibility, and drive potential leads to your business.  

    The key components of plumbing SEO include:

        • Building a responsive website design

        • Keyword research and development

        • Content marketing

        • Google My Business page optimization

        • Link building

        • Page speed optimization

        • Off-page optimization

      While these might sound like SEO jargon for beginners, we can help you navigate through the process and drive success. Search engine optimization is an in-depth process and requires time. That is why you need an expert plumbing SEO company like Softtrix. With us, you will have an entire team of SEO professionals handling your project, so you can focus on your business and cater to customer appointments.

      What do Plumber SEO Services Include?

      Here is a quick glimpse of the plumber SEO service that we offer:

          • Complete website audit

          • Custom SEO strategy for your plumbing business

          • In-depth market research and competitor analysis

          •  Keyword research and optimization

          • Content development

          • Google My Business optimization

          • Lead, phone call, and ROI tracking

          • Monthly goal, traffic, and ROI reporting

        Want to optimize the online presence of your plumbing business for local SEO? Our services can help maximize your digital presence, improve rankings in local search results, and drive quality leads. Local SEO is a way to achieve these goals:

            • Drive increased traffic to your plumbing website

            • Get more phone calls and appointments for your business

            • Maximize reach for your plumbing company

            • Connect with more potential customers

          Local SEO for Plumber – 5 Success Tips For You

          For any plumbing business, local SEO for plumbers is of immense importance. Here are 5 proven tips to drive success with your SEO campaign.

          #1: Create Your Google My Business Profile

          The first step is to set up Google My Business (GMB) profile for your plumbing business. The free listing allows you to make your business appear on Google Search and Maps.

          This is called the “Map Pack” and typically, appears above regular organic search results. Hence, you can imagine the visibility boost it will give to your plumbing business.

          However, to rank your plumbing business in the map pack, you have to claim your Google My Business profile and optimize it. Here are the steps to it:

          A) Set your business category

          While setting the category for your plumbing business is pretty straightforward, make sure you are more specific if you specialize in a certain area.

          B) Choose your service area

          This allows potential customers to know if you provide plumbing services in their area. Setting your service area also allows Google to rank your plumbing business for relevant keywords. For instance, if you set your service area as “San Antonio,” Google will show your business in the search result when someone searches for “plumbing services in San Antonio.” You can add up to 20 service areas.

          C) Add basic information and services

          Include important details such as your website URL, business opening hours, phone number, etc. You can also add photos that show your completed plumbing jobs.

          Adding services will help your customers know if you can cater to their problems. Filling out the services section may prevent unwanted phone calls or Google ranking you for services that you do not offer. See the example below:

          #2: Target the Right Set of Keywords for Your Plumbing Business  

          For a successful SEO strategy, effective keyword research is of utmost importance. Think about different words potential customers may use to search plumbing businesses online. You can use various free or paid keyword research tools that can help you discover relevant keywords showcasing your business, services, and locations you serve.

          #3: Focus on Creating Quality Content

          High-quality, relevant content is the essence of any successful SEO strategy. Not only it helps build authority in your niche but is also an important ranking factor for search engines. Unless you have quality content that addresses your customers’ pain points and add value to them, you will fail to see effective results.

          Here are some content creation tips for you:

              • Create high-quality and insightful service pages

              • Set up an “About Us” page, talking about your history and experience in the plumbing business, accreditations and certifications, or whether you are licensed and insured

              • Create a segment for customer testimonials and reviews

              • Include a blog section on your website that talks about various topics related to plumbing

              • Post photos showing your plumbing jobs; make sure the images are optimized for search

            #4: Work on the Technical Aspects of Your Plumbing Website   

            Optimizing and improving the technicalities of your plumbing website can help search engines index your website and relevant pages. Unless your pages are indexed, they will not appear in search results. Therefore, technical SEO is important. Here are some key aspects of setting up your website for technical success:

                • Create an organized site structure

                • Use https instead of http

                • Check and improve your website speed

                • Monitor your website’s SEO health

              #5: Link Building   

              High-quality backlinks from authority websites are one of the top search engine ranking factors. The more quality backlinks you have, the higher your rankings. This is because search engines consider a page to be high quality if it has links from authority websites. Additionally, it adds value to the audiences because they are likely to get a more in-depth insight into the topic.

              Some proven ways to do link building right are:

                  • Consider guest blogging

                  • Use social media

                  • Review competitors’ links

                  • Share high-quality content on community forums

                  • Build broken links

                Along with the above strategies, it is important to regularly track your SEO progress, identify the bottlenecks, and continuously improve to achieve the best results.

                Frequently Asked Questions

                The SEO cost for plumbing service will vary depending on several factors, such as:

                • The extent of research or optimization that goes into your plumbing website
                • Your company’s goals and needs
                • SEO results and ROI you expect
                • Technical SEO and link-building efforts

                Typically, the cost of plumber SEO services starts from $400 per month. However, expect the cost to increase as more web pages and keywords are added for optimization in the future.

                SEO is a complex and time-proven process. Make sure you have the knowledge, expertise, and tools to devise and run a successful SEO strategy. Here are some things that SEO experts do better:

                • High-quality, relevant and optimized content
                • Superior technical optimization
                • Effective link building
                • Regularly updating robots.txt, sitemaps, schema markup, etc.
                • Eliminating site errors, such as page not found or 404 errors
                • In-depth SEO reporting

                Plumber SEO services typically include the following:

                • Building a responsive website design
                • Keyword research and development
                • Content marketing
                • Google My Business page optimization
                • Link building
                • Page speed optimization
                • Off-page optimization

                There are several factors that may affect how long it will take to show SEO results. Typically, it may take around 4-12 months to see effective benefits for your plumbing website.

                SEO enables you to reach your potential customers at the right time when they are looking for a solution. This is done by optimizing your website to appear in top search engine results. Most importantly, SEO is more cost-effective than any other marketing strategy.

                Softtrix is a 360° digital marketing company that can manage anything from plumber SEO to PPC ads, website development, and more.

                Having a website for your plumbing business is one of the best ways to get recognized, build awareness, and reach potential customers at the right time. In a scenario where a good percentage of customers search Google to find plumbing businesses, it is essential for plumbers to build a website to maximize their reach and generate more business.

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