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Adtunez is an automated Google Ads audit tool that scans your account every day and surfaces wasted spend, device CPA imbalances, out-of-stock winners, and growth opportunities — without spending a single hour on manual analysis.
A thorough manual Google Ads account audit takes 2-4 hours. Most teams skip it or do it quarterly. Meanwhile, three categories of issues silently destroy ROAS:
Keywords burning budget with zero conversions. Ads spending at 3x your account average CPA. Mobile clicks costing 6x what desktop costs. Most accounts have hundreds of dollars per month in straightforward waste — the kind of issue an audit catches in minutes.
Search terms converting at 30%+ that aren't even added as keywords. Top-performing products sitting out of stock while ads keep serving. Underutilized assets in Performance Max. These are the wins your team can't act on if no one surfaces them.
Ad groups with only one ad. 23 keywords stuffed into a single ad group. Campaigns not spending due to bid issues. The kind of structural problems that compound over months and quietly tank Quality Score and conversion rates.
Adtunez scans your entire account across 13+ issue categories — the same checks an experienced PPC strategist would run, but completed in minutes instead of hours.
Identifies high-performing products that have gone out of stock — pure revenue leakage that your ads keep paying for. Often the highest-ROI fix in any e-commerce account.
Flags campaigns where mobile, desktop, or tablet CPA differs by more than 25% — with specific bid adjustment recommendations to rebalance toward efficiency.
Surfaces keywords spending more than 20% of campaign budget without producing any conversions. Cuts wasted spend that hides in plain sight.
Finds search queries already converting in your account but not yet added as keywords. Promote them to exact match and capture proven demand.
Ranks top-spending products by ROAS so you can immediately spot the unprofitable products eating budget — and reallocate to your winners.
Single-ad ad groups, keyword overload, missing PMax assets, non-spending campaigns, ad copy gaps — the structural problems that compound.
Spots individual ads spending at 25%+ above account average CPA. Catches runaway ads before they bleed thousands.
Surfaces wasteful Performance Max placements — like ads serving on irrelevant mobile games — so you can exclude them before they drain budget.
Ranks landing pages by ROAS and conversion rate. Identifies winning pages to scale and underperformers to optimize.
Below are actual screenshots from the Adtunez dashboard — exactly what your team will see after connecting your account. No mockups, no placeholders.
Adtunez cross-references your product feed with performance history. The moment a high-ROAS product goes out of stock, it surfaces in your dashboard — so you can pause those ads or fast-track the restock.
Most accounts have campaigns where mobile, desktop, or tablet CPA is dramatically higher than the others. Adtunez flags any device imbalance over 25% with the exact CPA gap so you know how aggressive a bid adjustment to apply.
Search terms that are converting through broad match but haven't been promoted to dedicated keywords yet are pure growth opportunities. Adtunez ranks them by conversion rate so you know exactly which to add as exact match next.
Individual ads sometimes spend at 3x, 5x, even 10x the account average CPA — usually without anyone noticing for weeks. Adtunez identifies these ads automatically, with full ad copy, ad group, campaign, and spend visible.
For Shopping and Performance Max campaigns, the question every advertiser asks is: "Where's my ad spend going?" Adtunez ranks your top 10 products by spend with full ROAS data — so you can immediately spot the unprofitable products to exclude and the winners to scale.
Performance Max often serves ads on irrelevant mobile gaming apps — Solitaire, Mahjong, Bridge games — burning impressions that will never convert for your B2B or service business. Adtunez surfaces every wasteful placement so you can exclude them.
No setup hassle. No engineering work. Connect your Google Ads MCC and Adtunez gets to work.
Link your Google Ads account or MCC in one click. All accounts pulled in automatically.
Adtunez analyzes every campaign, ad group, keyword, ad, and product feed across 13+ issue types.
Issues prioritized by impact, with ready-to-action recommendations for each one.
Your team executes the highest-leverage fixes. Adtunez never makes changes itself — it's read-only and safe.
Manual audits are deep but slow. Native Google Ads alerts are shallow and noisy. Adtunez is the opposite — comprehensive, prioritized, and continuous.
In our first scan we found four out-of-stock products with 8x+ ROAS — over $4,000 in lost revenue we didn't know was happening. Paid for the year of Adtunez in week one.
We manage 47 accounts. Before Adtunez, weekly audits were a fantasy. Now my team walks into Monday standups already knowing which accounts need attention.
The device CPA imbalance feature alone saved us 30% on a flagship campaign. Mobile bids were 5x what they should have been and no one had caught it for months.
Start at $79/month with 5 active accounts included. Scale linearly as you add more — with volume discounts kicking in automatically.
You're only billed for accounts with ad spend in the last 30 days. Paused or dormant accounts cost nothing.
Each account includes up to $10,000/month in ad spend. Higher-spend accounts count as multiple billable units.
Per-account pricing drops automatically at 21+ ($8) and 51+ ($6) accounts.
| Total Billable Accounts | Price per Additional Account | Savings |
|---|---|---|
| 1 – 20 accounts | $10 / account / month | — |
| 21 – 50 accounts | $8 / account / month | Save 20% |
| 51+ accounts | $6 / account / month | Save 40% |
A Google Ads audit tool is software that systematically reviews your Google Ads account to find optimization opportunities, wasted spend, and structural issues that hurt performance. Where a manual audit can take 2-4 hours per account and depends on the auditor's experience, an automated Google Ads auditing software like Adtunez performs the same depth of analysis in minutes — and runs continuously instead of quarterly.
The case for using a Google Ads audit tool is straightforward: most accounts have between $500 and $5,000 in monthly waste hiding in plain sight, and most teams don't have the time to find it. By the time the issue surfaces in monthly reporting, the account has already lost money for weeks.
A real Google Ads account audit goes far beyond surface-level metrics. It examines every layer of the account — campaigns, ad groups, ads, keywords, search terms, devices, and product feeds — looking for the specific patterns that indicate waste or opportunity. Here's what a complete audit covers:
An automated Google Ads audit performs all of these checks daily, automatically — turning what was a quarterly project into a continuous monitoring system.
For PPC teams managing more than five accounts, manual auditing simply doesn't work. The math is brutal: at three hours per audit and a $75/hour fully-loaded analyst cost, weekly auditing across 30 accounts costs $9,000 per month in labor — and that's assuming the analyst catches everything an experienced strategist would. Most teams quietly accept that audits happen quarterly at best.
The result is predictable: issues compound for weeks before anyone notices. A product goes out of stock on Monday; the ads keep spending until someone checks the Shopping tab in two weeks. A keyword's CPA doubles after a competitor enters the auction; nobody runs the device-level analysis to spot it. These are exactly the problems a Google Ads optimization tool should catch — but only if it's checking continuously.
Most Google Ads management software is built around bid management and reporting. Adtunez is built around one thing: surfacing issues and opportunities that humans should act on. We're not trying to automate your strategy — we're trying to make sure no important issue slips past your team.
Three things make Adtunez different:
If you're managing Google Ads accounts where ROAS, CPA, or wasted spend matters, an automated Google Ads audit tool isn't a nice-to-have — it's the difference between catching problems early and finding them in the post-mortem.
Connect your account in under a minute. See your first findings within 10. Cancel anytime — no credit card required to start.
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