Digital Marketing for Plumbers – The Essential Guide

Digital Marketing for Plumbers – The Essential Guide

Table of Contents

If you are into the plumbing business, you know how important it is to find potential customers in order to make your business thrive in the cut-throat competition.  There are many ways of finding potential leads in your business. You could either invest in  traditional methods of marketing or in digital marketing. Digital marketing for plumbers is a sure-shot way of flooding your pipelines with potential leads. 

According to the survey conducted by the Pew Research Center, 80% of the American citizens own a smartphone and they spend the majority of their time ( approximately 6 hours a day) surfing the internet. Therefore, investing in digital marketing services for plumbers can prove to be a crucial resource in attracting those who might be actively looking for plumbing services.  With the help of digital marketing services for plumbers, you can harness the power of various online places such as social media, online communities, emails and much more to find customers, spread the word about your business, promote your services and get more appointments.

In this post, we will be shedding light on how your little investment in digital marketing for plumbers can prove out to be your most potent investment and which strategies can help you reap the most results. We at Softtrix promise to go extra miles to give your plumbing business the push it needs to become the forefront of competition.

Ready to Grow Your Plumbing Business ? 

Introduction to Digital Marketing for Plumbers

In recent years, digital marketing services have become the preferred choice for the businesses to solidify the presence of their business online. It has been rightly said that the existence of the business may get jeopardized, if it does not exist online. On the contrary to traditional marketing techniques, digital marketing services are more effective. Traditional forms of marketing are expensive and might not serve the purpose in certain situations where customers can quickly take the help of Google to find answers to their questions or solutions to their problems. Digital marketing for plumbers can prove out to be an effective tool in reaching out to the pool of customers and helping them with blogs, guides and newsletters wherever necessary.

If you are wondering how digital marketing for plumbers can prove out to be successful, here’s how:-

  • Digital marketing services are extremely helpful in reaching out to new customers
  • It helps you advertise/promote your services to a wider audience
  • With the help of these services, you can make your business, stand out from the others in your area/neighborhood
  • Digital marketing services are helpful in increasing the retention rate of the customer

If you still need some convincing, here are some facts about digital marketing for plumbing which would make you rethink your marketing strategies.

SEO- Commonly known as Search Engine Optimization, SEO is an invaluable tool in increasing the visibility of your business in search engines, finding more customers and building a strong presence of your business. However, in order to see the results, you need to invest a lot of your time and efforts into the process of Search Engine Optimization.

Paid Advertising ( Google Ads and Facebook Ads)-  Pay-per-Click, commonly known as paid marketing is a sure-shot way of placing your website in front of your potential customers.  It lets you gain an edge over the competition and attract new customers. In simple terms,  PPC lets you reach out to people who are actively searching for plumbing services. Additionally, paid advertising on popular platforms such as Google and Facebook lets you drive qualified leads back to your website as well as increase brand awareness.

Social Media Optimization ( SMO)-  The latest studies suggest that more than 91% of the businesses are leveraging the power of social media for their plumbing business.  From reaching out to a wider base of audience to building your brand authority, social media offers a medium to engage with your customers. Before actively posting on various social media platforms, it would be nice to create a brand persona which will help you determine the tone, style and voice of your social media posts.  Chalking out a successful social media strategy again requires in-depth research of the market and target audience.

Content Marketing-  Content marketing involves creating and distributing valuable content across various platforms on the internet.  The correct use of various content marketing strategies can help you establish your plumbing business, increase your customer base and increase your potential clients.  Different types of content that you can use to interact with your customers include- blogs, articles, guest posts, how-to guides and more. These content types give you an opportunity to engage with your target audience to help them find answers to their questions or solutions to their problems.

Online Reputation Management-  There is no denying that reviews play an important role in helping customers make decisions. There can be times when a disgruntled customer posts a bad review about your business which may affect the reputation of your business online.  This is where the role of online reputation management services comes into play. Online reputation management ensures the online presence of your business is clean and tidy. Furthermore, reputation management also ensures that the details about your business such as the address, phone number, business locations, etc are correct and up-to-date across all platforms.

How Our Agency Can Generate More Traffic & Sales For You!

  • SEO: Maximize traffic with top-notch SEO Services. Watch real results!​
  • PPC: Ignite instant lead generation with my team of PPC experts.
  • Content Marketing: Unleash my team of storytellers who craft share-worthy content, attract traffic, and pull in valuable links.

Understanding Digital Marketing Costs for Plumbers

In order to run a successful plumbing business online, you need to invest your money in- website development, search engine optimization, paid and social media marketing.

It is important to allocate yourself a marketing budget that would help you stay on top of your goals.  According to the experts, it is recommended to invest at least 10% of your sales towards your marketing budget if you really want your plumbing business to flourish. You can also invest in a combination of strategies that might work best for you.

The cost of all these marketing platforms is dependent on the extent to which you are planning your resources in. However, there are various factors that might influence the cost of digital marketing for plumbers which are explained below in detail:-

Competition in the industry–  First and foremost, it is essential to understand the competition in the industry because without an effective action plan that resonates with the objectives of your business, it would be like an arrow in the dark. In order to conduct adequate market research, you need to understand the demographics, problematic areas and interests.  Once you understand all these points, you can develop a plan for reaching out to your prospective customers.

Website development/Optimization– Having a website online keeps your business online 24*7. Your website forms the foundation of your business therefore, you need to make sure you do it right!  The success of your plumbing business largely depends on the optimization of your website and how easy it is to navigate from one page to the other.

Optimizing content with the right set of keywords can help you improve your website’s visibility on the major search engines. You need to use these keywords in the URL’s, title tags, headers and meta-descriptions for reaping out the maximum benefits.

Technical SEO– Technical SEO for plumbers involves improving the technical aspects of your plumbing website.  It involves improving the backend elements in order to make it easier for the crawlers to crawl your website. Technical SEO is of utmost importance if you want to make your website rank quickly on the google. Therefore, make sure you go through the technical SEO checklist.

Mobile responsiveness- The studies have suggested that 58.3% of the traffic comes from mobile devices.  Therefore, you need to make sure that your website is compatible with all mobile devices, loads well and works well on all mobile devices such as smartphones, laptops, tablets and more.

Website Speed– The speed of your website can also have a significant effect on the experience of your users. If your website takes a lot of time to load, your customers might move on to other options which are faster and better. Therefore, to avoid such types of losses, pay attention to the speed of your website.

XML Sitemap creation- An XML sitemap is basically a file that contains all the pages of the website to make sure Google can find them and crawl them.  XML sitemap also makes it easy for the crawlers to understand the structure of your website.

Online Advertising– When you have a fully-functioning website in hand, after then, you can begin to think about what strategies you can adopt to maximize your profits.  There are a number of ways using which you can harness the power of online advertising to reap the best results for your business.  There are various options available for paid advertising which includes- display ads, re-targeting and pay-per-click.

  • PPC ads have got the great potential in helping you find the potential customers who already might be looking for products & services like yours.
  • On the other hand, display ads play an important role in increasing the awareness of your business/brand.
  • Re-targeting allows you to show ads to people who already might have visited your website or availed your services.

Cost Breakdown for Plumbers

At Softtrix, we provide our clients with the most cost-effective services that are sure to fit into any budget. We are known in the market for offering the budget-friendly packages that would not break your bank.

Mentioned below is the breakdown of our services:-

SEO: Average cost of our SEO projects range from $300 to $1000 per month.

Paid Advertising (Google Ads and Facebook Ads)

Google Ads: Monthly budget and setup fee.

Facebook Ads: Monthly budget and management fees.

Social Media Optimization (SMO): Cost range of $300 to $1000 per month.

Content Marketing: Cost for producing and optimizing articles, blog posts, and other content.

Online Reputation Management (ORM): Cost considerations for managing plumber’s online reviews and reputation.

Budget Considerations for SEO

Unique business ideas require unique solutions. At Softtrix, we understand the unique needs of the businesses and therefore, we have designed our packages in such a way that different needs of the business can be met in an effective manner. Depending upon your requirements, you can choose a package that best suits your budget and marketing goals.

Our all-inclusive SEO packages are tailored according to your needs.  Our SEO packages would not only increase your domain authority, but also increase visibility of your business on search engines.  If you have specific requirements that do not fall in our packages, please feel free to contact us. We would be happy to go extra miles to create a customized plan that would meet your needs.

We offer 3 major SEO packages, which are mentioned as below

Basic ($300)

15 to 20 Keywords

On-Page & Off-Page Optimization

 Schema Markup

Google Business Profile Optimization

Social Media Optimization

Number of Contents- 3

Local Citation Management

Intermediate ($600)

30 to 50 keywords

On-Page & Off-Page Optimization

Schema Markup

Google Business Profile Optimization

Social Media Optimization

Number of Contents- 6

Local Citation Management

Advanced ($1000)

50+ keywords

On-Page & Off Page Optimization

Schema Markup

Google Business Profile Optimization

Social Media Optimization

Number of Contents-10

Local Citation Management

How Investing in a Right Digital Marketing Package for Plumbers Can Help?

What is the first thing that comes to your mind when you see your competitors performing better than you ?  It might hurt you for sure, but it also teaches you an important lesson that you are missing out on something, i.e the need to invest in a digital marketing package for your plumbing business.

A good digital marketing company can help you achieve the first page rankings for better brand visibility and exposure.  However, if you need some convincing reasons how digital marketing can help, go through the reasons mentioned below:-

  1. Digital marketing for plumbers works wonders-  Believe it or not, but digital marketing for plumbers actually WORKS!  Many people think that it is not effective, but it offers you long-term results.  Although it might take some time to show you the results, with the passage of time, you start getting phone calls, positive leads and appointments. Many studies have also shown that with the implementation of digital marketing strategies, leads from organic traffic convert into successful clients.
  2. Quality Traffic/Leads-  Digital marketing services are proven to drive quality traffic back to your website, which in return improves your domain authority.   These services also make your business/website visible to those who might be looking for products and services like yours.

Your competitors might steal the show-  Not investing in digital marketing services might give your competitors an upper hand. Hence, leaving you out of the competition.  Therefore, in order to stay on the top of the competition, it is essential to invest in digital marketing services for plumbers.

How Our Agency Can Generate More Traffic & Sales For You!

  • SEO: Maximize traffic with top-notch SEO Services. Watch real results!​
  • PPC: Ignite instant lead generation with my team of PPC experts.
  • Content Marketing: Unleash my team of storytellers who craft share-worthy content, attract traffic, and pull in valuable links.

Factors Affecting The Cost of SEO Packages

There are a number of factors that might affect the cost of the SEO packages, hence resulting in the difference among packages. Some of the major factors that play a pivotal role are explained herein below:-

Scope of Work- The scope of the work plays a crucial role in deciding the cost of the package.  Various factors such as website analysis and audit, keyword research, on-page optimization, link building, content creation, technical SEO and on-going maintenance and more. The comprehensive scope of work often results in increasing the cost of the package.

The duration of the contract- Since SEO is a long-term process, the duration of the contract can also impact the cost of the project. Long-term contracts tend to have a favorable pricing as compared to short-term packages.

Geographic Targeting-  The cost of the package may vary depending on the size and competitiveness of the geographic area. The package for local SEO pertaining to a smaller region is less than the national or international SEO projects.

The size of the website and complexity– Another important deciding factor in determining the cost of the digital marketing package for plumbers is the size of the website and its complexity.  Websites that have many pages or have intricate technical challenges may require more time and resources, hence increasing the package costs.

Case Study

Softtrix had the honor to work with Plumbing company to strengthen the presence of their online plumbing business. They reached us with their clogged flow of potential leads. We helped them clear the blockages they had in their digital marketing strategies, which resulted in the increased flow of leads and customers.

The Challenges

The Plumbing company came to us with little or no understanding of the digital marketing landscape. Although they had a successful plumbing business, they were missing out on the digital practices. They were completely dependent on the traditional methods of marketing and never really tried their luck in the digital marketing for plumbers.    When we first presented our marketing plan to them, it took us a while to gain their trust.  But once we did, there was no looking back.  Everything we planned during the course of the time was achieved during the stipulated timelines

Objectives & Goals ​

  • Set up their online presence
  • To increase the flow of leads
  • Understanding the sales funnel
  • Creating a profitable online revenue model

Strategies That We Employed

  • The first step was to create a functional yet engaging website and inform their customers/competitors about their successful launch.
  • We created social media channels to engage with their potential customers.
  • Implemented sales funnel to support Google and Facebook Ads.

Focusing on increasing the brand awareness among the targeted customers.

The Results We Achieved

  • Through our continuous white label digital marketing practices we were able to increase 48% phone calls for plumbing jobs
  • Our proven approach to digital marketing helped us increase the market visibility among their targeted customers
  • Our social media strategies resulted in maximum user-engagement on different social media platforms
  • We were able to increase 140% on return on ad spend

The Takeaway

There is no denying that digital marketing has radically changed the old ways we used to business.  Because of this, business owners have completely different expectations from digital marketing services for plumbers. They want their websites to appear on the top of the results, they want their contact numbers to be shown to every possible director so that they do not miss out on any potential leads.  If you want to rule the digital landscape for your plumbing business, come directly to Sofftrix. We know the digital marketing industry inside-out.  We employ a series of white-label marketing strategies to deliver the results that you have always been looking for!

If you want to know what we can do or how we can help your plumbing business, feel free to contact us anytime.

Frequently Asked Questions

If you are expecting results after implying digital marketing for plumbers for one-time, then you are wrong. White-hat digital marketing practices require a considerable amount of time, patience and efforts to see the results that you are expecting. 

The sheer amount of people searching for digital marketing services for plumbers is the major reason why you should invest in digital marketing practices.  What is the first thing you do when you want to look for any service or product? You run a query on Google, right? Now, imagine a scenario, if your business does not show up in the search results?  It directly implies that you might be missing out on all those potential customers who might be looking for a product or service like yours. Therefore, it is extremely important to invest your resources in digital marketing for plumbers so that you can dominate the digital market.

Digital marketing services can be availed at a price that falls in your budget.  At Sofftrix, we offer reasonable packages that won’t break your bank. Depending upon your needs, you can choose a one that best meets your requirements.  You get to choose between 3 packages offering a wide range of services and features.  We advise you to go through the packages thoroughly and even talk with one of our experts to ensure your requirements are met in an effective manner.

Leads and conversions are the first signs that show that  the digital marketing services for plumbers that you availed are working.  With the passage of time, you will start getting more leads, more customers and there will be more conversions.  All these are the signs that the digital marketing services are working.  Moreover, you can get to see the exact details using tools such as Google Analytics and others. These tools will give you a glimpse of how these strategies are performing and if you are getting the results that you have always hoped for.

As mentioned earlier, SEO is a long-term process and it usually takes around 4-6 months to show results. What is more important is, SEO is an on-going process. If you are not constantly optimizing your pages or your website, you can be outranked by your competitors.  Whether you decide to hire a company or do it yourself, you must be consistent in your efforts so that you can reap the results that you are hoping for!

34 replies on “Digital Marketing for Plumbers – The Essential Guide”

This article hits the nail on the head! In today’s tech-savvy world, digital marketing is a game-changer for plumbers. With so many potential customers online, it’s essential to tap into this resource. Excited to learn more about the strategies that can help plumbing businesses thrive in the digital landscape!

An invaluable resource for plumbers looking to expand their reach and grow their business using digital marketing strategies. Thanks for sharing.

This blog provides superb tips and tricks to boost online visibility and attract new customers.
Thanks for sharing with us!

This guide is a must-read for plumbers who want to stay competitive and grow their business in today’s digital landscape. Thanks for sharing

Digital Marketing for Plumbers – The Essential Guide is a valuable resource for plumbing professionals looking to expand their online presence. It offers practical insights into utilizing social media, SEO, and online advertising to attract customers. The guide’s concise and informative content is a must-read for plumbers aiming to thrive in the digital age.

Thank you for sharing this comprehensive guide on digital marketing for plumbers. As a plumber myself, I understand the importance of having a strong online presence in today’s competitive market. Your tips on optimizing a website, utilizing social media, and managing online reviews are invaluable.

Informative and practical guide for plumbers looking to boost their online presence. These insights are pure gold for plumbing businesses. Thank you for sharing this valuable resource!

A must-read for plumbers wanting to stay competitive in today’s digital landscape. Thanks for the valuable information!

Great guide! Plumbing businesses must embrace digital marketing to reach their audience effectively.

This informative and practical guide is pure gold for plumbers looking to boost their online presence. Thank you for sharing this valuable resource!

This article provides a fresh perspective on digital marketing for plumbers. I appreciate the unique insights shared here.

I understand Plumbing niche is quite competitive but all these strategies covered by Softtrix will definitely
help any Plumber or Plumbing business to move in right direction.

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At Softtrix, we have been offering solutions for digital marketing for more than a decade. We have a versatile team and each has a dedicated project to handle bespoke digital marketing strategy. 

Do you want
More Traffic & Sales?

We are determined to make your business a success. Are you ready to experience the change?