Your personal reputation is undoubtedly your most prized possession in your life. It stays with you for your entire life and even after you are long gone from this world. Whether you are a celebrity or a professional most people identify your personality and image with the reputation you carry.
In the day and age of the Internet your reputation is as good as what appears online. You would work hard and always be extra careful to maintain a positive reputation but there are chances that someone is out there determined to malign your reputation.
One odd picture of you not in the best of times or a fictitious allegation in your name is enough to put you into bad light. Whether or not there is an iota of truth in it, most online users to take everything that is posted on face value.