Let’s face it – construction companies cannot afford to overlook the significance of digital marketing today. The competition is getting cut-throat in today’s business environment. Amidst this clutter, you should make your business more visible to your potential customers. Otherwise, you risk losing them to your competitors.
Using cutting-edge digital marketing practices can help your business create a powerful web presence on various platforms. This includes search engines, social media, etc. A clear advantage of Internet marketing for construction companies is it helps improve brand visibility. This enables your business to connect to your target audiences across multiple platforms.
Web marketing is an excellent way to attract organic traffic to your website. This means they are genuinely interested in your company and more likely to convert.
A perfect digital marketing mix includes Search Engine Optimization, Content Marketing, Google Ads, Social Media Optimization, YouTube Marketing, Facebook Ads, and Instagram Ads.
Factors Influencing Digital Marketing Costs
There are several factors influencing digital marketing costs for construction companies These include the reach and size of your target audience reach. On the other hand, the more intense your market competition is, the more difficult it will be to rank your website. As such, you can expect higher costs.
The current status of your website can help determine the level of optimization required – and eventually, the cost. Another vital factor influencing the cost is the level of keyword competition. If you want to target highly competitive keywords, the bidding cost will be higher.
The marketing channels you choose and the various optimization techniques used can also help determine the cost of digital marketing. Finally, the experience of the digital marketing agency and its service offerings also matter here.
Given below is a price estimate of various digital marketing channels provided by Softtrix, a leading performance-marketing company in India:
Digital Marketing Services | Price Estimate |
Search Engine Optimization (SEO) | $300 – $1000 |
Facebook Ads | $200 for a monthly ad spend of $1000 |
Social Media Marketing (SMM) | $300 – $1000 |
Google Ads Management | For a monthly budget ad spend of $2000, the first-month fee is $600 and includes the initial campaign setup. From the second month onwards, the fee is $400 for campaign optimization and improvements |
Content Marketing | $1000 for a package of 10 articles of 2000 words each. It also includes optimization, internal linking, image optimization, content sharing, and article submission on 15-20 high-authority websites |
YouTube Marketing | $500/month for 5 YouTube videos, including publishing, optimizing, etc. For more videos, contact Softtrix at +91-99883-98628 for a price estimate |
Understanding How Much Does SEO Cost for Construction Companies
Unless you can reach thousands of potential customers and convert them into sales, there is no point in building a website in the first place. And therefore, Search Engine Optimization (SEO) should be an integral part of your digital marketing mix.
It is a proven practice of ranking your website higher in Search Engine Result Pages (SERPs) for relevant search queries. The higher your website ranks in SERPs, the more visible your construction company is to prospective customers. This means increased website traffic and better conversions – because internet users trust websites that rank high in search engines and are likely to convert.
There are various factors influencing the cost of SEO for construction companies:
- The size & scope of the website a crucial factors you should consider. If you have a large website with a complex structure and more number of pages, it will require more work and time. As such, the cost will be higher.
- The importance of keyword competition & optimization in determining SEO cost cannot be overemphasized. Keyword research and optimization is a critical factor influencing SEO costs for construction companies. If the competition for a specific construction-related keyword is greater, the cost to rank higher will be higher. The cost will also vary based on the number of keywords targeted.
- An SEO agency will thoroughly review the current state of your construction website, including its present ranking in SERPs, website loading speed, structure, navigability, etc. This is called a technical audit.
- The cost of SEO for construction companies will also vary depending on the on-page optimization methods used. This will again depend on the present technical state of your website. The cost will be higher if more on-page techniques are used.
- Link acquisition: The higher the quality and authority of websites linking to your website, the higher its search engine rankings. However, there are a lot of link-building practices to acquire quality links to your website. The more links pointing to your site, the higher will be your SEO cost.
Budget Considerations for SEO
Are you wondering how to set an SEO budget for your construction company? The cost of SEO will vary based on various factors – your website’s existing position in SERPs, how it compares to competitors, keyword optimization, link acquisition, and how fast you want to see results.
Typically, the average cost of SEO is broken down by the size of the construction company.
Business Size | SEO Pricing |
$500 – $1000 | |
Mid-sized Business | $1000 – $2000 |
Enterprise Business | $2000 – $5000 |
So, you should keep in mind the size of your business when budgeting for Search Engine Optimization. Furthermore, you should consider your business goals, level of competition, and quality over quantity to create an SEO budget.
To give you a fair idea of how much should SEO cost to your construction company, here is an overview of different optimization packages and what they cover.
Basic Plan
$500 – $1000 for small-sized businesses
Intermediate Plan
$1000 – $2000 for mid-sized businesses
Advanced Plan
$2000 – $3000 for enterprises
Website Review & Analysis
✅Website & competitor analysis
✅Max 5 keywords
✅Initial ranking report
✅Keyword research
✅Content duplicity check
Website Review & Analysis
✅Website & competitor analysis
✅Max 15 keywords
✅Initial ranking report
✅Keyword research
✅Content duplicity check
Website Review & Analysis
✅Website & competitor analysis
✅Max 25 keywords
✅Initial ranking report
✅Keyword research
✅Content duplicity check
On-page SEO
✅URL structure
✅Meta tags creation
✅Content & image optimization
✅Website speed optimization
✅Heading tag optimization
✅Robots.txt
✅Blog optimization – 2 posts
✅Sitemap creation
On-page SEO
✅URL structure
✅Meta tags creation
✅Content & image optimization
✅Website speed optimization
✅Heading tag optimization
✅Robots.txt
✅Blog optimization – 5 posts
✅Sitemap creation
On-page SEO
✅URL structure
✅Meta tags creation
✅Content & image optimization
✅Website speed optimization
✅Heading tag optimization
✅Robots.txt
✅Blog optimization – 5 posts
✅Sitemap creation
Content Marketing
✅Blog posting – 1
✅Web blog – 1
✅Article writing – 1
Content Marketing
✅Blog posting – 2
✅Web blog – 2
✅Article writing – 2
Content Marketing
✅Blog posting – 2
✅Web blog – 2
✅Article writing – 4
Off-page SEO
✅Blog social sharing
✅Text infographic – 1
✅Social sharing – 30
❌Video creation
Off-page SEO
✅Blog social sharing
✅Text infographic – 2
✅Social sharing – 40
❌Video creation
Off-page SEO
✅Blog social sharing
✅Text infographic – 3
✅Social sharing – 50
✅Video creation – 1 minute
Local SEO Setup
✅Local citations – 5
✅Local classifieds – 2
❌Google My Business Setup
❌Google Map Integration
Local SEO Setup
✅Local citations – 10
✅Local classifieds – 5
✅Google My Business Setup
✅Google Map Integration
Local SEO Setup
✅Local citations – 15
✅Local classifieds – 10
✅Google My Business Setup
✅Google Map Integration
Email Outreach
❌Backlink building
❌Guest blogging
❌Competitor backlink research
❌Link roundups
Email Outreach
✅Backlink building
✅Guest blogging
❌Competitor backlink research
❌Link roundups
Email Outreach
✅Backlink building
✅Guest blogging
✅Competitor backlink research
✅Link roundups
Monthly Reporting
✅Google analytics report
✅Keyword ranking report
✅Backlink report
Monthly Reporting
✅Google analytics report
✅Keyword ranking report
✅Backlink report
Monthly Reporting
✅Google analytics report
✅Keyword ranking report
✅Backlink report
Exploring Facebook Ads Costs for Construction Companies
Facebook should be an integral part of your construction company’s digital marketing mix – thanks to its massive reach and micro-targeting abilities that enable you to reach the right target audiences at the right time. Through Facebook Ads, your construction company can increase brand awareness on social media and reach new customers. It is a great way to connect to your audiences who aren’t aware of your business and promote your service offerings.
Through effective targeting, Facebook Ads allows you to reach unique audience sets for every campaign. You can create customer personas based on gender, age, location, and other demographics. This ensures you can reach the right people for each ad campaign. By reaching the ideal target audience on Facebook, your construction company can direct more qualified leads and generate immediate results.
Coming to Facebook Ads cost for construction companies, there are several factors that influence the pricing. These include:
- Ad objectives: The cost of Facebook Ads will vary based on the ad objectives you are targeting – improve brand awareness, drive customer engagement, or boost conversions.
- Audience targeting options: Determine the type of audience you want to target – new customers from a specific location or having specific interests, audiences who have already shown interest in your construction company, or Lookalike Audiences who share common interests with your current customers.
- Ad creatives and formats: Facebook Ads cost will also vary based on the ad format you choose. This includes Image ads, Video ads, Stories ads, Instant Experience ads, Slideshow ads, Collection ads, Carousel ads, etc.
- Ad placement: Where you want to position your Facebook ad also influences the campaign cost. Prominent positions like News Feed of Instagram will attract higher costs as compared to Audience Network.
Budget Considerations for Facebook Ads
When budgeting for Facebook Ads, your construction company should consider the average cost for your industry. On average, Facebook Ads cost starts from $200 for a monthly budget ad spend of $1000. Or it can be $0.94 per click and $12.07 per 1000 impressions. The higher your monthly ad spend, the higher will be your Facebook Ads cost.
Here are some essential tips to optimize your Facebook Ads spending to drive the highest ROI for your construction business:
- Define your advertising objectives that align with your business goals
- Target your competitors’ audiences
- Install Facebook Pixel
- Choose the right bidding strategy
- Be flexible with your ad placements
- Consolidate your conversions
Determining Google Ads Costs for Construction Companies
Google Ads is a powerful and result-driven digital marketing tactic that can amplify your reach and get more clients, Google Ads is an effective method. It is a powerful tool to create a strong online presence and attract more clients by reaching the right people at the right time.
Google Ads management involves using the right targeting option and keywords to ensure your construction company is visible right when your potential customers are searching for similar services. There is a wide range of ad formats to choose from, allowing you to present your business in a visually compelling way.
Utilizing its advanced targeting options, you can tailor the ads to reach specific audience sets based on interests, demographics, and location. However, there are several factors you should consider when determining Google Ads cost for your business.
Keyword selection and competition – The Googe Ads cost will vary depending on the number of keywords targeted and competitiveness. The more the competition for a keyword, the higher will be the bidding cost.
Ad quality score and ad rank: These two factors may significantly influence the ad’s Cost Per View (CPV). Quality Score measures the relevance of your ad to a customer and involves various performance factors such as view rates. The Quality Score is multiplied by your max bid on CPV to determine your Ad Rank.
Ad extensions and format: The type of Google Ads format and extensions you use to create a campaign will also affect the total cost.
Targeting: The more in-depth your targeting is, the higher the cost. Various targeting capabilities on Google Ads include audience targeting, geotargeting, remarketing, and device targeting.
Budget Considerations for Google Ads
With Google Ads, you get the option to create an average daily budget for your ad campaign. To set a budget:
- You can determine the average amount you are likely to spend in the campaign per day.
- Understand how the platform fits into your marketing strategy.
- Analyze your competitors’ ad spend.
- Determine the CPC for the keyword/s you are bidding on
- Focus on the most important KPIs.
Here’s how to make the most value of your Google Ads campaigns and cut down costs:
You can target specific locations, using location-specific keywords that are less competitive.
Try using long-tail keywords in your ad campaign. These have less competition but high search intent. As such, the bidding costs will be lower.
Consider using Pay-Per-Click (PPC) ads for improved cost efficiency. At the same time, you should consistently track campaign performance. This helps make necessary improvements to have the best value for your ad spend.
Determining ROI on Your Digital Marketing Spend
Here’s a way to effectively measure the return, on investment (ROI) for channels like SEO, Facebook Ads and Google Ads;
To begin start by tracking the traffic and engagement on your website. These metrics will provide insights into the number of visitors your website receives in a given month. You can also analyze this data based on where the traffic is coming from such as search (SEO) paid search (Google Ads) or social media (Facebook Ads).
Two important metrics to consider for evaluating campaign performance and potential ROI are generation and conversion rate. Utilizing tools like Google Analytics, Google Ads or Facebook Analytics can help you understand how many monthly visits result in leads and determine the cost per lead acquisition.
Additionally, it’s beneficial to monitor campaign metrics such as Cost Per Acquisition Click Rate, Return, Ad Spend and more. These measurements will assist in assessing the ROI of your marketing expenditures.
Selecting the Right Digital Marketing Strategy
The choice of the right digital marketing strategy depends on a wide range of factors. The marketing requirements and goals of your construction company are one factor you should consider. Also, review the audience segmentation options the platform provides. This includes understanding customer pain points and needs assessment.
Also, check if the digital marketing platform has options for effective audience targeting and personalization. Is their scope for innovation to help improve customers’ experience with your brand? Can you create optimized content and deliver them across various formats using the marketing platform?
However, to build a powerful digital presence and drive growth for your construction company, it is crucial to have an omnichannel presence. SEO, Google Ads, and Facebook Ads – each have their own set of capabilities and benefits. Hence, you should create an effective digital marketing mix that combines all these strategies to maximize your reach, get more traffic, and boost your conversions.
Not sure which digital marketing channel is right for you? Call us at +91-99883-98628 or email at sales@softtrix.com and we can set up a performance-driven marketing mix for your construction business.
Requesting and Comparing Digital Marketing Quotes
Now that you understand the significance of a fool-proof digital marketing strategy for your business, it is important that you request quotes from reputable internet marketing companies and evaluate each offer thoroughly. Here’s how to go about it:
- Begin with choosing the best digital marketing partner in your location. Review different companies based on their experience, service portfolio, innovative practices, reputation, and ability to deliver measurable results.
- Determine the right marketing mix for your construction business and request a proposal. Based on their understanding of your business and marketing needs, the web marketing agency will propose proven practices.
- Evaluate the proposed marketing strategies thoroughly, their relevance to your business, and probable outcomes. Do they align with your marketing goals and expected results?
- Understand the pricing structures, what’s included in the package, and what you can expect.
Considering these factors will help you choose the right digital marketing agency and their proposed strategies.
Case Studies: Successful Digital Marketing Campaigns for Construction Companies
This case study of a construction company will help you understand how internet marketing works for construction companies.
Case Study: A construction company witnessed a growth in monthly contact generation by 650% in 2 years
The problem:
The website of the construction company was attracting a good amount of traffic month-on-month. However, most of these traffic was not converting into qualified leads
Digital marketing practices:
The digital marketing company analyzed the current website structure and identified the need for technical SEO. The site structure was not properly optimized. As such, the website was redesigned and the layout was changed to make it eye-catching & seamless. The agency also integrated relevant and click-driven downloadable content into the website. They also used various on-page and off-page SEO practices to optimize high-traffic pages
The Final Words
When you have the right internet marketing mix, the advantages are numerous. Full-service performance marketing can help you build brand awareness. It means you can reach more potential customers and stay competitive. Digital marketing is a vast arena. You can leverage its multiple channels to maximize your reach and scale your business.
At the same time, it is important to have a clear idea of digital marketing costs for construction companies; otherwise, you can go over budget. Here, you should consider various factors influencing the cost of digital marketing across different channels. The blog also provides an average price estimate for various marketing platforms.
Now is the best time to incorporate digital into your overall marketing agenda and take your construction company to new heights of success.
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21 replies on “Digital Marketing for Construction Companies – A Detailed Guide”
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