Boosted the Presence of Minzifa Travel by Achieving 16,848 Visits and 14,901 Organic Clicks in Just Three Months

About the client

Minzifa Travels is a reliable yet trusted tourism website that specializes in offering genuine travel services packages to diverse destinations. The company was facing numerous challenges to get enough web visibility, traffic, and specifications across the local market. To grow the online market presence and increase the market sales, the client wanted us (Softtrix) to look after SEO strategies helping the business to secure its online presence.

Problem Statement

The client needed assistance to improve the whole SEO planning and structuring to increase web visibility on search engines, enhance user experience, drive traffic, and generate more sales.

• Low Online Visibility: Despite having a well-established website, the client was struggling to rank its website on search engine results pages (SERPs), especially at a local core.
• Slow Page Loading: The website was lagging at its speed, which was affecting the user experience and the SEO rankings.
• Lack of Consistent Traffic: The website was not attracting organic traffic, referrals, or social traffic impacting the business's potential sales.
• Competition: The travel industry has huge market competition which makes it urgent to have the back of a digital marketing agency for securing a reputable presence.

The Goal

The softtrix has a primary goal with the project (Minzifa Travel) that helps businesses to avail comprehensive Local SEO strategy.

• Improve rankings on search rankings
• Increase the website traffic, in both the organic and referral through social channels.
• Enhancing the website user’s experience by targeting speed and content optimization.
• To generate more leads and sales through higher visibility.