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In 2025, we all are one step ahead towards technological advancement so our modes of advertising also need to be shifted and scaled up using proficient and scalable tools. The Google Ads management tool enables campaign optimisation, maximising the ROI. The presence of these tools doesn’t just need to launch ads, as they require a fine-tuned strategy, performance tracking protocol and to automate the overall grunt work.
As there are numerous choices available in both the free and paid PPC management tools, it is quite confusing to understand where to start and which one to pick. With this blog, the readers will get to know about the comprehensive solutions that are best picked to employ in 2025 for making PPC more transformative and result-oriented. These are tried and tested tools that can make the whole workday easier to make reporting more appealing across Google ad strategies making them more comprehensive and required.
Google Ad Management Tool
Learn about the latest and most proficient Campaign optimization tools to optimize the proficiency and the scalability of ad campaigns.
1. Google Ads Scripts
Subscription: Free
The Google Ads Script tool is available for free, and it provides the best way to automate the campaigns and save time. It employs basic snippets that allow people to codify writing or modify tasks such as bid adjustment, developing reports and more. Essentially, it needs to automate the manual tasks that make the whole life easier as a PPC pro.
2. Google Ads Editor
Subscription: Free
The Google Ads Editor is useful to add magic to Google Ads. It is an essential tool that PPC marketers employ allowing for quickly and efficiently managing the campaigns. It is most particularly used to make changes in bulk or to make certain edits to multiple campaigns at once.
3. Google Ads Preview Tool
Subscription: Free
The Google Ads Preview Tool allows users to witness how the ads look on desktop, mobile, and tablet devices. It is most particularly used if you want to ensure that ads are optimised for all device sizes before setting them all live.
4. Adzooma
Subscription: Free + paid plans available start at $99/month
Adzooma is an ad optimization tool for all Google Ads, Facebook Ads and Microsoft Ads. It allows advertisers to elevate the ways of advertising and also it allows a 100% free version for test runs. The paid version of Adzooma starts at $99/month and it gives complete access to automation, listings and reviews management and provides more flawless features.
5. PPC Protect
Subscription: $499/month
PPC protection is a fraud protection tool that enables the detection of hackers and spam users protecting ad accounts from malicious activities.
6. ClickGuard
Subscription: $56/month
The Clickguard is a protective tool that prevents wasteful clicks and helps the campaigns from malicious actors. It comes up as a great choice enabling that testing which looks less expensive and starts its pricing at $56/month and goes up to $94/month.
7. Madgicx
Subscription: $244/month
The Magicx is an ad optimization tool that is built specifically for eCommerce businesses to optimize all their campaigns using advanced AI and machine learning tools while adjusting bids and budgets to maximise the ROAS.
The plan structuring of Madgics depends on the actual ad spend. If the user spends $15,000/month, the tool costs $244/month. But if the user spends $50,000/month it costs $455/month.
8. Opteo
Subscription: $99/month
Opteo is a performance-based optimization tool that helps users track the campaign’s performance and optimize them quickly. It prevents businesses from eliminating bad traffic and managing Google Shopping Ads as well. The Opteo’s pricing starts at $99/month and it goes up based on ad spend and how many accounts it needs to manage.
9. Adbeat
Subscription: $249/month
Adbeat keeps the spy on the competitor’s ads. Using Adbeat the user can track creatives, ad copy, and landing pages and elevate the bidding strategy maximising the campaign’s performance. The pricing of Adbeat starts from $249/month and also it has a middle-tier pricing plan for $499/month as a well-established enterprise-level custom plan.
10. CallRail
Subscription: $45/month
CallRail is a software that enables users to track phone calls allowing campaigns to drive conversions. This particularly allows users to employ better insights to drive phone calls (and consequent sales).
The pricing for CallRail starts at $45/month which goes up to $145/month, depending on the counting of calls the user wants to track as well as whether they want to track for specific keywords, to get call transcripts and to develop a custom form.
11. Optmyzr
Subscription: $208/month
Optmyzr is also a proficient ad optimization tool that helps the user find ways to improve the overall campaign which are quick and easy to integrate with existing platforms. The pricing of Optmyzr is directly based on the ad spend. If the spend is $10k per month, it costs $208/month, and if you spend $500k per month, then it costs $665/month. The user needs to have an enterprise plan for the ad spend exceeding $500,000.
12. Adtunez
Subscription: Custom
Adtunez is a trusted PPC budget management tool that assists advertisers in managing their budgets across campaigns from a single dashboard. Having the integration of this software, the advertisers or PPC agencies can seamlessly regulate the budgeting overrun and the underrun.
13. Acquisio
Subscription: Custom
Acquisio is a leading AI-powered enterprise-level platform that allows users to automate campaigns. The user needs to manage the overall tools from a single interface and optimize the campaigns for better performance.
Keyword Reserach Tools
Gain knowledge about the scalable and trusted keyword research tools that help the business to spy on their competitors and to witness the trend if they are thinking of launching a new venture.
14. Google Keyword Planner
Subscription: Free
Google Keyword Planner aids advertisers in researching and finding relevant keywords for their campaigns. It helps the discovery of free tools discovering new keywords related to business estimating the searches they receive and the cost of targeting them.
15. Google Trends
Subscription: Free
Google Trends is a free tool by Google that helps users get comparisons based on keyword popularity and search volume over time. It is a proficient way to embark on the journey people are interested in, and how fast the interest changes over time. It is a great way to determine what keywords are focusing on.
16. Google Suggest
Subscription: Free
The Google Suggest runs on a predictive algorithm that allows users to find out what people are searching for and how soon the phrase changes. Although there is no actual data which is associated with Google’s suggested feature, giving access to the idea that comes from the keyword research.
17. Answer the Public
Subscription: Free+Paid plans start at $79/month.
Answer the Public is a keyword research tool that analyse the questions people are asking about the industry and offers a relevant among keywords. This tool allows running a limited number of free searches with limited data every month. It starts at $79 on the annual plan which goes up to $ 99 per month.
18. Semrush
Subscription: $119.95/month
The Semrush offers the most comprehensive keyword research tool and provides a list of relevant keywords showcasing the competitive edge to run the PPC research on what the competitors and the companies rely on.
Recently, Semrush has launched a bunch of cool features for quickly becoming a one-of-a-kind platform to create performance reports and to employ content marketing, SEO, market research and schedule the latest social media posts.
The Semrush offers a 7-day free trial on any plan, the pricing starts at $119.95/month and can go up to $499.95/ month depending on the keywords the user wants to track.
19. Ahrefs
Subscription: $99/month
Ahrefs is a robust SEO and keyword tool that enables a detailed overview of competition for any specific keyword. The user needs to allow for tracking the rankings, to analyze the backlinks and to conduct overall competitor research.
20. Ubersuggest
Subscription: Free
Ubersuggest is a free keyword research tool that offers extensive data on search volume, CPC, and competition. It allows users to access paid plans at affordable pricing, starting at $12/month. Ubersuggest is more limited than Ahrefs or Semrush and has fewer data which is generally less accurate.
21. Spyfu
Subscription: $16/month
Spyfu is a PPC research tool that allows users to keep the keyword’s control, bidding, ad copy, and other useful information. It is more affordable than other tools allowing unlimited keywords and unlimited historical data. Spyfu comes with three pricing tiers, that start at $16/month respectively $39/month. The highest pricing plan is $149/month, respectively $299/month for monthly payments.
Data Analytics & Reporting Tools
If you are looking to create a better analytics dashboard, it needs a quick dashboard to plug into data. Here are the best tools to help users gain custom reports looking after what they have dreamed of.
22. Whatagraph
Subscription: $199/month
Whatagraph is a reporting tool that enables users to track, analyze and report data from various sources to create more attractive and compelling reports and dashboards based on user data and fetch it all automatically.
Whatagraph pricing starts at $199/ month and also comes up as a middle tier plan for $299/month which needs to be included in either of the plans to opt for custom pricing as well. Furthermore, if you want to test out the product, it offers a free trial that offers a 30-day money-back guarantee.
23. Google Analytics
Subscription: Free
Google Analytics allows users to track the performance of ads and campaigns measuring conversion rates and more. This tool works free of cost and allows users to track their PPC campaigns. All you need to add a piece of tracking code enabling website code to start gaining valuable insights on how the campaigns perform.
24. Google Sheets
Subscription: Free
Google Sheets is usual for PPC marketers to ensure tracking, analysis, and reporting for campaigns. It is a great tool for organizing large amounts of data for easy-to-read spreadsheets. Google Sheets is free of cost with a Google account to track as many campaigns as you need. If you need to set up a spreadsheet based on needs you will be good to go.
25. Google Data Studio
Subscription: Free
Google Data Studio is a tool which is used for reporting that allows users to visually access the data from multiple resources, in the form of charts, graphs and other forms of visuals. This is particular for PPC marketers allowing them to easily track their campaign’s performance and to gain valuable insights into which ads are doing best and what needs to be optimized.
26. Reporting Ninja
Subscription: $20/month
The Reporting Ninja is a PPC tools that help user to generate automated reports, quickly and easily. It allows users to view, analyse and share the data from Google Ads, Bing Ads, Google Analytics, Facebook Ads and more. This tool starts at $20/month with a 15-day free trial offer.
27. Swydo
Subscription: $39/month
Swydo is a full-fledged reporting tool that enables visualization and analysis of data from multiple sources like Google, Bing Ads, LinkedIn Ads, Twitter Ads and others. It also includes an automated report that helps the user save the majority of the time.
Swydo’s pricing plan is directly based on how data sources users want to employ. For 10+ data sources, pricing starts at $39/month and for more than 10 data sources and jumps to $99/month for 30 data sources.
28. Adstage
Subscription: Custom
Adstage is a reporting tool specifically designed for PPC campaigns. It allows users to track, analyze and report for Google Ads, Microsoft advertising and Facebook Ads campaigns all in one place.
29. Supermetrics
Subscription: $39/month
The supermetrics tool enables the automation of the reporting process allowing users to pull the data from multiple sources (such as BI tools, spreadsheets, Google Discover Ads, etc). It is a great choice for PPC marketers who want to save time in creating reports.
The pricing of Supermetrics is based on data sources. It enables Google Sheets, pricing starts at $99/month whereas Data Studio starts at $39/month.
30. CopyAI
Subscription: Free+Paid Plan is $49/month
CopyAI is a tool for artificial intelligence that assists users in generating copies for Google and Facebook Ads. It is a paid tool that can be used greatly for assets and works to improve the overall ad copywriting considering numerous ads written in minutes.
The CopyAI is free for up to 2,000 words and has a paid plan which is $49/month for unlimited amounts of content creation.
In Conclusion
No such PPC ad management tool can guarantee absolute success. The optimization tool can’t magically improve the conversion rate. No software can generate a reporting template and no keywords tool can look after keywords that need to be used.
If a Google Ads expert knows ad automation tools it makes life easier, and it can definitely help users to create, manage, and optimize ads that are more efficient, manage and optimized for the users. If you are a business owner and looking to make sure the campaign performance rises with time then, be sure to get access to advanced PPC tools scaling up the business.
