In 2025, we will all be one step ahead to technological advancement, so our modes of advertising also need to be shifted and scaled up using proficient and scalable tools. The Google Ads management tool enables campaign optimisation, maximising the ROI. The presence of these tools of ppc ad doesn’t just need to launch ads, as they require a fine-tuned strategy, performance tracking protocol, and to automate the overall grunt work.
As there are numerous choices available in both the free and paid top ppc tools, it is quite confusing to understand where to start and which one to pick. With this blog, the readers will get to know about the comprehensive solutions that are best suited to be employed in 2025 for making PPC more transformative and result-oriented. These are tried and tested google ppc tools that can make the whole workday easier to make reporting more appealing across Google ad strategies, making them more comprehensive and required.
Google Ad Management Tool
Learn about the latest and most proficient ppc optimization tools to optimize the proficiency and the scalability of ad campaigns.
1. Google Ads Scripts
Subscription: Free
The Google Ads Script tool is available for free, and it provides the best way to automate campaigns and save time. It employs basic snippets that allow people to codify writing or modify tasks such as bid adjustment, developing reports, and more. Essentially, it needs to automate the manual tasks that make the whole life easier as a PPC pro in the competitive PPC landscape.
2. Google Ads Editor
Subscription: Free
The Google Ads Editor is useful to add magic to Google Ads. It is one of the top adwords optimization tools that PPC marketers employ, allowing for quickly and efficiently managing the campaigns. It is most particularly used to make changes in bulk or to make certain edits to multiple campaigns at once.
3. Google Ads Preview Tool
Subscription: Free
The Google Ads Preview Tool lets users see how ads appear on desktop, mobile, and tablet devices. It’s especially useful for checking ad optimization across different screen sizes before going live. This Google Ads optimization software ensures your ads look professional and perform well on all platforms, helping you deliver a consistent and effective message to your target audience.
4. Adzooma
Subscription: Free + paid plans available start at $99/month
Adzooma is a Google Ads optimization software for all Google Ads, Facebook Ads, and Microsoft Ads. It allows advertisers to elevate the ways of advertising, and also allows a 100% free version for test runs. The paid version of Adzooma, a top ppc roi tool, starts at $99/month and gives complete access to automation, listings, and reviews management, and provides more flawless features.
5. PPC Protect
Subscription: $499/month
PPC protection is a fraud prevention tool designed to detect hackers and spam users targeting ad accounts. This top ppc tool safeguards advertising campaigns by identifying and blocking malicious activities, ensuring that ads reach genuine audiences. This helps maintain the integrity of ad budgets, improves campaign performance, and prevents financial losses caused by fraudulent clicks or unauthorized access.
6. ClickGuard
Subscription: $56/month
Clickguard is a protective tool that prevents wasteful clicks and safeguards campaigns from malicious actors. This google ppc tool offers an affordable way to test campaign security, with pricing starting at $56 per month and increasing up to $94 per month. This makes it a strong choice for advertisers looking to optimize budgets and reduce fraud-related losses effectively.
7. Madgicx
Subscription: $244/month
The Magicx is a ppc optimization tool that is built specifically for eCommerce businesses to optimize all their campaigns using advanced AI and machine learning tools while adjusting bids and budgets to maximize the ROAS. The plan structure of Madgics depends on the actual ad spend. If the user spends $15,000/month, the tool costs $244/month. But if the user spends $50,000/month, it costs $455/month.
8. Opteo
Subscription: $99/month
Opteo is a performance-based Google Ads optimization software that helps users track the campaign’s performance and optimize it quickly. It prevents businesses from eliminating bad traffic and managing Google Shopping Ads as well. The Opteo’s pricing starts at $99/month, and it goes up based on ad spend and how many accounts it needs to manage.
9. Adbeat
Subscription: $249/month
Adbeat keeps the spy on the competitor’s ads. Using Adbeat, the user can track creatives, ad copy, and landing pages and elevate the bidding strategy, maximising the campaign’s performance. The pricing of Adbeat starts from $249/month and it also has a middle-tier pricing plan for $499/month as a custom enterprise-level plan.
10. CallRail
Subscription: $45/month
CallRail is a Google Ads optimization software that enables users to track phone calls, allowing campaigns to drive conversions. This particularly allows users to employ better insights to drive phone calls (and consequent sales). The pricing for CallRail starts at $45/month, which goes up to $145/month, depending on the number of calls the user wants to track as well as whether they want to track for specific keywords, to get call transcripts, and to develop a custom form.
11. Optmyzr
Subscription: $208/month
Optmyzr is one of the top adwords optimization tools that helps the user find ways to improve the overall campaign, which are quick and easy to integrate with existing platforms. The pricing of Optmyzr is directly based on the ad spend. If the spend is $10k per month, it costs $208/month, and if you spend $500k per month, then it costs $665/month. The user needs to have an enterprise plan for the ad spend exceeding $500,000.
12. Adtunez
Subscription: Custom
Adtunez is a trusted PPC budget management tool that helps advertisers control budgets across multiple campaigns from one dashboard. By integrating this Google Ads optimization software, advertisers and PPC agencies can easily monitor and regulate budget overruns and underruns, ensuring efficient spending and better campaign performance. It streamlines budget management to maximize return on investment and reduce waste.
13. Acquisio
Subscription: Custom
Acquisio is a leading AI-powered enterprise platform that enables users to automate marketing campaigns efficiently. It provides a single interface to manage all tools, allowing seamless control and optimization of campaigns. By leveraging advanced AI technology, Acquisio helps improve campaign performance, save time, and maximize return on investment for advertisers and marketing teams.
Keyword Research Tools
Gain knowledge about the scalable and trusted keyword research tools that help the business to spy on their competitors and to witness the trend if they are thinking of launching a new venture.
14. Google Keyword Planner
Subscription: Free
Google Keyword Planner aids advertisers in researching and finding relevant keywords for their campaigns. It helps the discovery of free tools, discovering new keywords related to business, estimating the searches they receive, and the cost of targeting them.
15. Google Trends
Subscription: Free
Google Trends is a free ppc tool for Google Ads that helps users get comparisons based on keyword popularity and search volume over time. It is a proficient way to embark on the journey people are interested in, and how fast the interest changes over time. It is a great way to determine what keywords are focus on.
16. Google Suggest
Subscription: Free
The Google Suggest runs on a predictive algorithm that allows users to find out what people are searching for and how soon the phrase changes. Although there is no actual data which is associated with Google’s suggested feature, giving access to the idea that comes from the keyword research.
17. Answer the Public
Subscription: Free+Paid plans start at $79/month.
Answer the Public is a keyword research tool that analyzes the questions people are asking about the industry and offers relevant keywords. This ppc optimization tool allows running a limited number of free searches with limited data every month. It starts at $79 on the annual plan, which goes up to $ 99 per month.
18. Semrush
Subscription: $119.95/month
Semrush offers the most comprehensive keyword research tool and provides a list of relevant keywords, showcasing the competitive edge to run the PPC research on what the competitors and companies rely on.
Recently, Semrush has launched a bunch of cool features to quickly become a one-of-a-kind platform to create performance reports and to employ content marketing, SEO, market research, and schedule the latest social media posts.
Semrush offers a 7-day free trial on any plan. The pricing starts at $119.95/month and can go up to $499.95/ month depending on the keywords the user wants to track.
19. Ahrefs
Subscription: $99/month
Ahrefs is a robust SEO and keyword tool that enables a detailed overview of competition for any specific keyword. The user needs to allow for tracking the rankings, to analyze the backlinks, and to conduct overall competitor research.
20. Ubersuggest
Subscription: Free
Ubersuggest is a free keyword research tool that offers extensive data on search volume, CPC, and competition. It allows users to access paid plans at affordable pricing, starting at $12/month. Ubersuggest is more limited than Ahrefs or Semrush and has less data, which is generally less accurate.
21. Spyfu
Subscription: $16/month
Spyfu is a PPC research tool that allows users to keep the keyword’s control, bidding, ad copy, and other useful information. It is more affordable than other tools, allowing unlimited keywords and unlimited historical data. Spyfu comes with three pricing tiers, which start at $16/month respectively $39/month. The highest pricing plan is $149/month, respectively $299/month for monthly payments.
Data Analytics & Reporting Tools
If you are looking to create a better analytics dashboard, it needs a quick dashboard to plug into data. Here are the best tools to help users gain custom reports, looking after what they have dreamed of.
22. Whatagraph
Subscription: $199/month
Whatagraph is a reporting tool that enables users to track, analyze, and report data from various sources to create more attractive and compelling reports and dashboards based on user data and fetch it all automatically.
Whatagraph pricing starts at $199/ month and also comes up as a middle tier plan for $299/month, which needs to be included in either of the plans to opt for custom pricing as well. Furthermore, if you want to test out the product, it offers a free trial that offers a 30-day money-back guarantee.
23. Google Analytics
Subscription: Free
Google Analytics allows users to track the performance of ads and campaigns, measuring conversion rates and more. This tool works for free of cost and allows users to track their PPC campaigns. All you need to add is a piece of tracking code enabling website code to start gaining valuable insights on how the campaigns perform.
24. Google Sheets
Subscription: Free
Google Sheets is usually for PPC marketers to ensure tracking, analysis, and reporting for campaigns. It is a great tool for organizing large amounts of data for easy-to-read spreadsheets. Google Sheets is free of cost with a Google account to track as many campaigns as you need. If you need to set up a spreadsheet based on your needs, you will be good to go.
25. Google Data Studio
Subscription: Free
Google Data Studio is a tool that is used for reporting that allows users to visually access the data from multiple sources, in the form of charts, graphs, and other forms of visuals. This is particularly for PPC marketers, allowing them to easily track their campaign’s performance and to gain valuable insights into which ads are doing best and what needs to be optimized.
26. Reporting Ninja
Subscription: $20/month
The Reporting Ninja is a PPC tools that help users to generate automated reports, quickly and easily. It allows users to view, analyse, and share the data from Google Ads, Bing Ads, Google Analytics, Facebook Ads, and more. This tool starts at $20/month with a 15-day free trial offer.
27. Swydo
Subscription: $39/month
Swydo is a full-fledged reporting tool that enables visualization and analysis of data from multiple sources like Google, Bing Ads, LinkedIn Ads, Twitter Ads, and others. It also includes an automated report that helps the user save the majority of time.
Swydo’s pricing plan is directly based on how data sources users want to employ. For 10+ data sources, pricing starts at $39/month, and for more than 10 data sources, and jumps to $99/month for 30 data sources.
28. Adstage
Subscription: Custom
AdStage is a reporting tool specifically designed for PPC campaigns. It allows users to track, analyze, and report for Google Ads, Microsoft advertising, and Facebook Ads campaigns all in one place.
29. Supermetrics
Subscription: $39/month
The Supermetrics tool enables the automation of the reporting process, allowing users to pull the data from multiple sources (such as BI tools, spreadsheets, Google Discover Ads, etc). It is a great choice for PPC marketers who want to save time in creating reports.
The pricing of Supermetrics is based on data sources. It enables Google Sheets, pricing starts at $99/month, whereas Data Studio starts at $39/month.
30. CopyAI
Subscription: Free+Paid Plan is $49/month
CopyAI is a tool for artificial intelligence that assists users in generating copies for Google and Facebook Ads. It is a paid tool that can be used greatly for assets and works to improve the overall ad copywriting, considering numerous ads written in minutes.
CopyAI is free for up to 2,000 words and has a paid plan, which is $49/month for unlimited amounts of content creation.
In Conclusion
No such PPC ad management tool can guarantee absolute success. The optimization tool can’t magically improve the conversion rate. No software can generate a reporting template, and no keyword tool can look after keywords that need to be used.
If a Google Ads expert knows ad automation tools, it makes life easier, and it can help users to create, manage, and optimize ads that are more efficient, manage and optimized for the users. If you are a business owner and looking to make sure the campaign performance rises with time, then be sure to get access to advanced PPC tools to scale up the business.
Amiteshwar Singh
PPC HEAD
Ami Singh is a dynamic PPC leader at Softtrix, and he’s well-known for helping the company grow online by coming up with creative paid advertising plans. With a keen eye for numbers and great knowledge of Platforms like Google, Meta and Microsoft Ads, Ami knows how to get the most out of digital ads and make campaigns that actually work well. His leadership encourages everyone, inside and outside the team, by mixing real technical skills with a good sense of strategy. Ami doesn’t just follow industry trends; he helps create them, which is why people know they can count on him for good advice in performance marketing.
Looking to step your PPC game up? Connect with Ami Singh at Softtrix and find out how she can help your brand do even better online.
