Are you looking to grow your PPC agency faster in 2025? The answer would be yes. With rising client expectations, tighter deadlines, and success in PPC, today, not everything aligns with the skills. It’s about smart systems, automation, and reliable tools.
Handle thousands of campaigns without burning out the team.
Automates the reporting, auditing, and budget tracking of the PPC.
Create a system that impresses clients and helps them retain longer.
Gain a competitive edge with real-time optimization tools.
1: Adtunez: White Label PPC Reporting Tool
We at Softtrix don’t spend hours manually compiling PPC reports; rather, we trust Adtunez to make the whole process seamless and easy. Adtunez is an automated white label PPC reporting tool that helps agencies create insightful, professional, and custom white-label reports all in minutes.
Why Softtrix Relies on Adtunez
- Custom-branded reports (your logo, colors, and domain)
- Real-time performance tracking
- Easy report scheduling and live link sharing
- Supports freelancers, consultants, and full-scale agencies
2: Google Keyword Planner: Keyword Research & Strategy
Our team of PPC executives believes that every campaign begins with the right keyword strategy. The Google Keyword Planner is not just a powerful tool, but it also helps to discover new keyword opportunities, volume trends, and estimated cost per click (CPC).
Why Softtrix Relies on Google Keyword Planner
- Discover high-volume, low-competition keywords
- Understand seasonal search trends
- Plan bids based on location and device targeting
- Essential for building profitable ad campaigns
3: Google Analytics: Performance Analytics
We trust Google Analytics to understand the user’s behavior and their intentions. Using a new GA4 version, you will get the advanced insights on how you need to interact with the audience. Which medium would be best to lead conversions and the ad touchpoints?
Why Softtrix Relies on Google Analytics
- Track user journeys across devices and platforms
- Measure conversions and micro-events (like button clicks)
- Analyze attribution and campaign impact
- Integrate seamlessly with Google Ads
4: Google Ads Editor: Bulk Campaign Management
To avoid the fuss of managing the large campaigns. Google Ads Editor aids in managing offline bulk editing of Google Ad campaigns easily and then uploading when they are ready. So, using IT tools, mistakes can be minimized and the project can deliver the maximum outcome.
Why Softtrix Relies on Google Ads Editor
- Bulk edit keywords, ads, and campaigns offline
- Duplicate campaigns across accounts
- Review and fix issues before publishing changes
- Works even with low internet bandwidth
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- Attract targeted potential audience
- High conversion rate
- Boost in Return On Investment (ROI)
5: SpyFu: Competitor Research Tool
In PPC, it’s important that you stay ahead of your competitors. This tool helps us to keep our knowledge updated with all their latest moves, how they are spending, and what ad copies they are using.
Why Softtrix Relies on SpyFu
- Competitor PPC & SEO insights
- Historical ad copy and keyword data
- Estimated monthly budget reports
- Helps shape data-driven bidding strategies
6: Unbounce: Landing Page Optimization Tool
While working on PPC, you will realize the importance of landing page conversion. Using Unbounce, businesses can build, test, and optimize high-converting landing pages without writing code.
Why SoftrriX Relies on Unbounce
- Drag-and-drop landing page builder
- A/B and multivariate testing
- Dynamic text replacement (personalize pages per ad keyword)
- Pre-built templates for various industries
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- Google #1 page ranking for targeted keywords
- Rank #1 on your local maps
- Increased brand engagement & sales
7: Clickup: Project & Campaign Management
We don’t struggle to manage multiple campaigns, as we use ClickUp as our go-to platform that helps our team to align tasks, manage teams, deadlines, feedback, and client communication, all from a single place.
Why Softrrix Relies on Clickup
- Create custom workflows for ad launches, approvals, and reporting
- Set due dates, priorities, and milestones
- Collaborate with clients and internal teams
- Integrates with Slack, Google Drive, and more
Why is Softtrix a Google Premier Partner?
Softtrix is proud to be recognized as a Google Premier Partner, as it is entitled to be in the top 3% of Google Ads Partners. This is not just a title, but it reflects our consistent ability to deliver the performance, to drive the client growth, and to make intelligent use of the tools that matter the most.
Strategic Implementation of Industry-Leading Tools
We at Softtrix don’t just employ the tools; rather, we employ them to develop the scalable systems that drive results. Using Adtunez enables automated reporting to advance the optimization using Google Ads Editor by strategically stacking tools to empower both the teams and our clients.
Data-Driven Campaign Management
We employ Google Analytics, Keyword Planner, and SpyFu, which are used to evaluate the campaign’s performance and the market opportunities. It helps us to refine the strategy in terms of precision and making sure each click counts.
Scalable Workflows that Match Enterprise Standards
We use ClickUp to ensure the flawless execution of the project, team management, transparency, and deadline adherence. We are just ranking higher in managing the campaigns in terms of internal processes, just like the PPC accounts we manage.
Discover the hidden secrets of how Softtrix’s smart toolkit can scale up your campaigns with less stress and more ROI.
Automation Without Losing the Human Touch
By automating the routine tasks, we use Adtunez, Google Ads Editor, and Unbounce, which saves our time to reserve strategic decisions for our experts. We create a hybrid model that is both efficient and high-performing in all ways.
FAQs
Softtrix is a Google-recognized premier PPC partner that combines data-driven decision-making with automated tools and a hands-on strategy to scale the campaigns faster and smarter. Our proven toolkit ensures performance across all stages of the PPC lifecycle.
Of course, Adtunez is thoughtfully designed to support all the PPC marketers, whether they are freelancers, consultants, or agencies of all sizes, with scalable reporting and automation features.
Not necessarily all, but yes, a few of them could be best to try on. Your productivity increases as soon as automation and systemization become part of your business. These tools are part of a scalable strategy to deliver consistent and high-quality PPC performance.
Amiteshwar Singh
PPC HEAD
Ami Singh is a dynamic PPC leader at Softtrix, and he’s well-known for helping the company grow online by coming up with creative paid advertising plans. With a keen eye for numbers and great knowledge of Platforms like Google, Meta and Microsoft Ads, Ami knows how to get the most out of digital ads and make campaigns that actually work well. His leadership encourages everyone, inside and outside the team, by mixing real technical skills with a good sense of strategy. Ami doesn’t just follow industry trends; he helps create them, which is why people know they can count on him for good advice in performance marketing.Looking to step your PPC game up? Connect with Ami Singh at Softtrix and find out how she can help your brand do even better online.
