Whether you are a small business, a big brand, or a famous creator, you would always want to protect your exclusivity by associating yourself with only those things that work for you. To protect against such misidentification, Meta has introduced a subscription-based verification badge for individuals and entities with influence. It is displayed as a blue-colored tick-mark, also called the “verified badges,” and is placed right in front of the user’s profile name.
The original verified badges on Instagram and Facebook were only available to public figures, celebrities, and brands. However, today, anybody can buy it and protect their identification and authenticity. All you need to do is apply for a verified badge and complete the verification process, which includes several steps.
As of 2025, Meta is expanding their Verified Shops across Facebook and Instagram with a clear emphasis on e-commerce trust and credibility. This verified badge is not just a good-looking checkmark but also a featured pack bundle designed to help your business grow and stay protected on Meta’s platforms. What are some other features of Meta Verified? We’ll find out in this blog.
Features of Meta Verified
Meta Verified is a subscription bundle for creators and businesses that offers a range of exclusive features and enhanced protection.
The key features included in the subscription bundle are:
- Verified Badge: A blue checkmark confirming the account’s authenticity after verifying identity with a government-issued ID.
- Proactive Impersonation Protection: Enhanced security measures, including proactive monitoring against attempts to impersonate the account.
- Direct Account Support: Access to real human support agents for help with common account issues. Higher business tiers may also request calls or receive active case monitoring.
- Increased Visibility: Subscribers may receive enhanced prominence in search results, comments, and recommendations. Businesses may be featured as a recommended verified business.
- Exclusive Features: Access to exclusive stickers for Facebook and Instagram Stories and Reels, and 100 Facebook Stars monthly for creators.
• Premium Business Tools: Higher tiers for businesses offer additional benefits like links in Reels, protection for employees against impersonation, and advanced profile showcases.
How Much Does Meta Verified Cost?
Creator Meta Verified usually costs $11.99/month on the web and $14.99/month in mobile apps. Business plans scale from roughly $14.99 to $349.99 per month, depending on the tier and region. See the country table below for further details.
Price Table for Various Countries
| Country / Region | Creator Web price | Creator Mobile price | Business starting tier (monthly) | Business top tier (monthly) |
|---|---|---|---|---|
| United States (USD) | $11.99 | $14.99 | $14.99 (Business Standard) | $349.99 (Business Max) |
| India (₹) | ₹599 | ₹699 | ₹639 per month for single app | Pricing can reach up to ₹21,000 for a bundled two-app package. |
| Australia (AUD) | AUD 18.99 | AUD 24.99 | For trial business package, AUD $45.99 | AUD $529.49 |
| European Union (€) | € 9.99 | € 12.99 | €11.99 | €299.99 |
There are various prices for different countries with various currencies and purchase methods. Buying via the web is usually cheaper than in-app due to app-store fees. Business plan pricing is still rolling out in select regions. Always confirm the latest rates on Meta’s official pricing page.
Creator vs Business: What Each Plan Actually Includes
Meta offers subscription packages for both creators and businesses. Its pricing and benefits list escalate across different tiers.
For Creators:
The Meta Verified subscription for individual creators is generally geared towards providing the easiest way to build authenticity and safety, in addition to some enhanced support.
The benefits that Creator subscribers receive are as follows:
- Verified badge: A blue checkmark helps the community to know the account is authentic. Creators must complete an identity verification process via a government-issued ID to get the badge.
- Proactive impersonation protection: Additional security of the profile with proactive monitoring against impersonation. Enable two-factor authentication.
- Direct support: Easier support and the ability to chat with real human support agents for support with common account issues.
- Exclusive features: Access to exclusive stickers for use in Facebook and Instagram Stories and Reels. Subscribers receive 100 Facebook Stars/month to support other creators as well.
- Enhanced profile experience: Creators can enhance their profile by adding images to links.
- Increased visibility: Meta states there will be increased visibility and prominence in search, comments, or recommendations.
For Businesses
Meta Verified for businesses has four distinct plans (Business Standard, Business Plus, Business Premium, and Business Max), with features escalating notably at the higher and increasingly expensive tiers.
All business tiers typically include the following: a verified badge, protection against impersonation, basic verified support (chat or email support), an enhanced profile, and search optimization.
The higher-tier business plans’ features include the following:
| Feature Category | Business Standard ($14.99/mo) | Business Plus ($44.99/mo) | Business Premium ($119.99/mo) | Business Max ($349.99/mo) |
|---|---|---|---|---|
| Verified Badge & Protection | Yes | Yes | Yes | Yes |
| Advanced Account Support | Chat/Email | Faster support resolution | Request a call from an agent | Request a call + Active case monitoring |
| Discovery Features | Search Optimization | Featured Account | Featured Account (More featured) | Featured Account (More featured) |
| Multi-Asset Profile Options | Enhanced Profile | Share 3 business addresses + Showcase 3 other profiles | Share 5 business addresses + Showcase 5 other profiles | Share 8 business addresses + Showcase 8 other profiles |
| Links in Reels | No | 2 per month | 4 per month | 6 per month |
| Employee Protection / VIP Perks | No | No | Employee Impersonation Protection (2 Employees) | Employee Impersonation Protection (5 Employees) + Account Review |
Web vs Mobile Price Discrepancy
What you may discover across all tiers of Meta Verified is that subscribing to the service through a desktop web browser (using web checkout) is usually less expensive than subscribing via the Facebook or Instagram apps (for iOS and Android) for mobile devices.
This price difference reflects Meta’s evasion of the commission fees charged by mobile app stores (such as Apple and Google’s) because the payment is made online through a website instead.
Pricing Examples (Creator Subscription)
The standard tier for individuals (“Creators”) is perhaps the best example of this price disparity across multiple regions; the web tier is generally less expensive:
| Region | Web Price (Desktop) | Mobile Price (App) |
|---|---|---|
| United States (USD) | $11.99/month | $14.99/month |
| Australia (AUD) | AUD 19.99/month | AUD 24.99/month |
| India (₹) | ₹599/month | ₹699/month |
| General (Meta) | $11.99 USD | $14.99 USD |
Business Subscription Differences
This pricing is applicable for Business subscriptions as well, when bundled:
- Businesses that bundle subscriptions for their Facebook and Instagram accounts receive a monthly price of $34.99, but only if purchasing from a desktop.
- The same Business subscription for their Facebook and Instagram accounts is $27.99 a month per Facebook page, or Instagram professional account on mobile, which means that if both accounts were verified separately from the mobile device, there would be a monthly charge of $55.98 instead of the bundled price on desktop.
Meta makes it clear that the creator subscription is available for a lower price online as well, stating that the creator subscription is regularly available in the majority of regions for $11.99 when subscribing online, and for $14.99 when subscribing from the app. However, the web option for the individual subscription is specifically available for Facebook only.
Buyer’s Checklist Before You Pay
Before subscribing to Meta Verified, which ranges from lower-tier creator access all the way to the highest-tier Business Max plan, use this checklist to help ensure you will fully leverage that investment:
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1. Verify Assets and Pricing:
2. Verify Requirement and Policy:
Even before you pay, make sure you meet the basic eligibility requirements: be age 18 or older and submit a clear photo of your government-issued ID that has your profile name and picture clearly on it. Understand you cannot change your profile name, picture, or any number of details for verification status after being verified without re-verifying altogether. If you cancel the plan, you will lose your badge as well as all the features you paid for and added.
3. Conduct a 30-Something Challenge:
Meta cannot assure you that your reach will be significantly better or that your engagement will increase after subscribing. That’s why we should treat it as a measured experiment. Get your baseline metrics (i.e., impressions, clicks, conversions) prior to subscribing, and then take note of them. Utilize an accurate method of tracking (i.e., server-side tracking (Meta CAPI)) to verify if the verified badge actually leads to increased customer trust or better ROI over the next 30 days.
4. Document Access to Support:
One of the generally respected benefits is access to support from a real human support agent. List your interactions with the support team to prove the speed and quality of their response and support—that customer service alone provides creators and businesses a valuable proposition that may or may not be competitive.
Refunds, Cancellations & Policy Rules
It is vital to understand Meta’s cancellations and refund practices before you sign up. Many creators and businesses mistakenly believe the badge is a permanent fixture, however, it is tied directly to an active subscription. Here is what you need to know:
If you ever feel like cancelling the Meta Verified subscription, you can cancel it whenever you want, through your account settings. Once cancelled, your badge and associated perks will be removed immediately.
Will You Get Refund On Early Cancellation?
No, there are no prorated or partial refunds if you cancel outside of the billing cycle. Upon revoking your subscription, you will continue to have features until the end of the billing cycle. You just won’t receive any money back.
What Will Happen to Your Badge After Cancellation?
The verified badge will disappear after your subscription has ended. To regain the badge and associated features, you will have to subscribe again and complete verification again (having the badge for fewer than 30 days prevents you from being verified again for 30 days).
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Meta Verified vs. Other Platforms
Following the introduction of paid verification on other platforms, Meta Verified fits in as an additional verification alternative along with X (formerly Twitter). While all platforms seem more focused on monetization of verification than anything else, Meta Verified does offer new benefits, especially for professional use and business.
Is Meta Verified Better Than X Premium?
In terms of security burden, Meta Verified requires a government-issued ID to authenticate one’s identity; X does not do this until now.
For creators, initially, X Premium will be “better” for tangible feature benefits such as editing tweets and extending content. However, the biggest difference in Meta Verified versus X is the business tiers of their ecosystem. The business subscription tiers (Business Standard, Plus, Premium, Max) offer escalating additional benefits such as Reels with links, multiple profiles/locations, and impersonation operational protection for employee accounts.
For a user that makes money from Meta platforms, the ability for Meta Verified to offer direct support from a real person could be the “game changing” piece to make the difference.
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Conclusion
The price may feel steep, especially at the Business Max level, but the ROI depends on how intentionally you use the features. Treat it like a growth tool, not a badge purchase — track engagement, measure support value, and compare costs with competitors. If authenticity, reach, and customer trust are core to your brand, Meta Verified in 2025 is less of a “nice to have” and more of a strategic play.
