Instagram Post Size: What You Need to Know About in 2025

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Social media visuals hold deep importance for all your business activities. Research shows images and videos serve as vital marketing instruments for 63.3% of businesses.

Among different Instagram post formats you have plenty of creative possibilities however it remains essential to identify proper post dimensions. Your visual content needs to adapt precisely to the available screen area without sectioning essential elements while avoiding unprofessional distortion.

The understanding of perfect dimensions for distinct post types helps you develop and publish clear visuals. Your content must display all pixels smoothly so your audience can understand your messaging correctly.

All Instagram users need to understand the recommended dimensions for different post types such as Feed Posts, Reels, and Stories.

Why Instagram Post Dimensions Matter?

Since its launch, Instagram progressed from its initial square picture format alone. Today Instagram supports various post formats which include traditional images together with live videos followed by carousel posts which let users combine several pictures under one spot.

To maintain quality across device screens Instagram provides recommendations for specific image sizes. The dimensions help maintain visible clarity for posts across various screening devices including desktops, smartphones, and tablets.

Each time you post content on Instagram you need to decide between resizing your image manually or letting Instagram automatically resize your upload for display. The automatic resizing done by Instagram might degrade your post quality by sacrificing important content from the original message so you are better off editing your dimensions before posting.

Facebook posts follow landscape dimensions and portrait dimensions on Instagram cannot match the Reels platform or Stories format. Monitoring all specifications becomes complex but achieving proper device presentation deserves the effort. Changing your content into crisp and clear versions will increase audience engagement and make better first impressions that drive viewers to stay as your followers.

Instagram Post Sizes: Dimensions and Aspect Ratios for Every Type of Content

The dimensions of a post emerge from its declared width and height measurement. Digital content dimensions are expressed in pixels (PX) which represent the tiny colored dots individuals see when viewing images on screen devices.

Aspects ratios you encounter in measurements represent different information than classic dimension specifications. Image aspect ratio defines the proportional relationship between width and height values that remain consistent even after an image changes its size. The exact post measurements in PX pixels specify its width and height.

Following our previous terminology clarification we will present standard measurements for feed posts along with their Instagram Reels dimensions and Stories as well as the profile image dimensions.

1. Instagram Main Feed Post Sizes

Instagram supports three types of in-feed posts: square, landscape, and portrait. Each post dimension has a uniform horizontal pixel quantity. These dimensions maintain a universal width that corresponds perfectly to the display area (a screen). These dimensions are differentiated by their varying pixel height measurements.

These are the recommended Instagram dimensions for posts that appear in users’ feeds and on your profile page:

  • Instagram square size — Dimensions: 1080 x 1080 PX; Aspect Ratio: 1:1
  • Instagram landscape dimensions (horizontal) — Dimensions: 1080 x 566 PX; Aspect Ratio: 16:9
  • Instagram portrait size (vertical) — Dimensions: 1080 x 1350 PX; Aspect Ratio: 4:5

2. Instagram Reel Dimensions

Reels: 1080 x 1920 pixels (9:16 aspect ratio)

Uploaded Instagram Reels require a specific vertical orientation since they display only in portrait mode. Users need to orient their videos sideways or reduce the dimensions severely to keep to Instagram’s portrait rules.

The ideal Instagram video size for Reels is 1080 x 1920 PX and a 9:16 Instagram ratio. The Instagram Reel Dimensions distribute content from edge to edge across most phone screens thereby enhancing viewer engagement. Your video should align with a 9:16 ratio because any deviation will result in distracting black edges across the shorter dimensions.

Parts of your Instagram Reel dimensions for images might become hidden when the screen displays your handle and description along with like and comment icons. Views that navigate outside of this designated obstruction-free area consist of the “safe zone.” All critical elements of your message must stay inside the said zone to maintain viewer visibility of the complete information. Content creators should view the outline blue grid lines to determine the safe zone while their Reel passes through the upload process.

3. Instagram Story Dimensions

Story: 1080 x 1920 pixels (9:16 aspect ratio)

The resolution measurement for both Instagram Story and Instagram Reel dimensions amounts to 1080 x 1920 Pixels. Users can create Story videos within the app to get the proper Instagram dimensions yet those recording outside the app must check their device settings for correct aspect ratio support.

Stories also implement a safe zone in which your handle and message bar affect a small area of the image. You will see Instagram automatically display blue grid markers that mark the “safe zone” boundaries as you move Story content within its dimensions. Therefore avoid displacing essential information to prevent covering it entirely.

4. Instagram Profile Picture Size

At the start of your Instagram experience people encounter your profile picture because it comprises the inaugural presentation on your profile page despite its tiny size. Your Instagram profile template picture needs to maintain maximum clarity since this is the main image that will help others identify you on your profile and throughout their feed.

Instagram suggests an image size of 320 x 320 PX and an aspect ratio 1:1 for profile pictures. Make sure to remove significant elements from your profile picture because circular frames automatically crop corners. The Instagram system will perform automatic cropping to transform your image into a circle but you cannot edit the portrait Instagram dimensions.

5. Instagram Profile Photo Size

Ideal image size: 320 x 320 pixels (1:1 aspect ratio)

Your Instagram profile template picture begins the communication with followers as it serves to show who you are through the platform. Use 320 x 320 pixel-sized images for your Instagram profile template photo because devices show circular 110-pixel diameters in your feed.

6. Instagram Carousel Size

Through Instagram carousel features users can publish multiple photos and videos within a post. The 10-piece content upload capacity in carousels enables users to tell extended narratives for event timelines product demonstrations and educational guides. Carousels exist in multiple formats through which users can mix square and portrait or landscape formats yet all images beyond the initial selection require(jsonPath) cropping to maintain the aspect ratio.

Through carousels, you can present an extended message to your followers who can view additional content by swiping through various frames.

7. Landscape Image Post

Ideal image size: 1080 x 1350 pixels (1.91:1 aspect ratio)

Received images display a wide viewing range to accommodate panoramic presentations of group images or any content that needs panoramic perspective display. The recommended Instagram landscape dimensions are 1080 x 566 pixels, adhering to a 1.91:1 aspect ratio.

Best Practices for Instagram Content Creation in 2025

To ensure your content is engaging, easy to read, and optimized for both the classic square and the new taller Instagram grid layout, follow these six tips:

  • Move Away from Square Posts: Reformating content from 1:1 to 4:5 should be the next step for all creators. Opt for the 4:5 ratio for all new posts and carousels.
  • Optimize for Both Square and Taller Grids: Key text alongside essential elements that must remain visible to non-updated Instagram users should go into the central square preview section.
  • Leave Padding Around Your Designs: To achieve optimal results during 4:5 ratio usage leave additional blank space surrounding your content area. Important elements remain compromised when your grid preview command appears.
  • Carousels: The grid preview demonstrates only the first slide image which users see initially when viewing carousels. Create an optimized cover image for grid viewing at the beginning of your carousel but feel free to customize other slides with more flexibility.
  • Consider Vertical Content: The increasing prevalence of tall grids makes vertical content (such as 4:5 posts) achieve better results than square posts. Your design height needs to be sufficient so you don’t lose information during crop processes.
  • Test Different Layouts: Research square and taller grid formats to find which variation creates the strongest connection with your followers. Feedback combined with data analysis helps you determine the best content delivery method for your material.

The combination of this advice ensures your content will excel throughout Instagram grid revisions up to 2025. People should aim to use posts with dimensions of 1080 x 1350 pixels when posting on Instagram.

Meta sets precise recommendations for post size which depends on the post format. For most feed posts, the ideal size is 1080 x 1350 pixels. Feed posts work best with a 5 aspect ratio measurement which optimizes vertical screen space. Users opt for square posts (1080 x 1080 pixels) along with landscape posts (1080 x 566 pixels) according to the kind of images or videos they share.

Frequently Asked Questions On Instagram Post Size

Neither 4:3 nor 16:9 is typically the best option for Instagram. For feed posts, portrait images and videos work best with a 4:5 aspect ratio. Stories and Instagram Reels dimensions require a 9:16 aspect ratio. Publications on Instagram come in different ratios including square posts with a 1:1 aspect ratio and 16 aspect ratio and stories/reels with a 9:16 aspect ratio. If you want to use landscape, 16:9 represents a standard for feed posts yet other formats appear more frequently in practice.

Not exactly. Feed posts should follow Instagram’s recommended sizes for optimal display:

  • Landscape: 1080 x 566 pixels (1.91:1)
  • Portrait: 1080 x 1350 pixels (4:5)
  • Square: 1080 x 1080 pixels (1:1)

A 1080 x 1920 pixel size. A post in the 9:16 aspect ratio suits Instagram Stories and Instagram Reels dimensions yet it gets trimmed during feed display. Once you use the officially suggested Instagram dimensions your feed images will show their best content.

Yes, 1080 x 1920 pixels have a 9:16 aspect ratio. It is used for Instagram Stories and Reels alongside full-screen vertical videos.

Instagram Reels sizes are best viewed in a 9:16 aspect ratio. When using ratios like 9:16 or 4:5 the footage reduces into letterboxed elements or becomes cropped which can create negative viewing problems for watchers. Stick to 9:16 for optimal results.

Instagram Reels size accepts 4 GB video uploads however smaller file sizes promote faster upload times and better quality streaming interactions. It remains important to maintain quality when you reduce video sizes for uploads.

Instagram Reels size should not exceed 90 seconds yet shorter clips tend to receive better viewing retention from the audience.

To achieve optimal playback quality Instagram reels size, it is advised to use a frame rate of 30 frames per second in their Reels. Video playback remains smooth using this uniform approach on any device platform.

For Instagram Reels size, users must upload videos that range from 720 pixels up to 1080 pixels. Our videos must exceed 720 pixels in resolution to achieve high definition.

You do not have to post on Instagram in every size, but if you do so, it is surely going to expand your reach. Instagram’s algorithm pays attention to the posts that are meant to engage users and show them what they need. For example, if a user watches more reels than videos, their timeline will show more reels. It is recommended to post a mix of all sizes and types of content on Instagram to increase your chances of showing up on more timelines. So, in conclusion, it can be said that you do not have to necessarily diversify your Instagram dimensions, but if you do so, it can help you reach more people and earn more followers.

If you are noticing your Instagram images appearing fuzzy, then you might be uploading images that are larger than 1080PX. If you happen to post files larger than these Instagram dimensions, Instagram will automatically compress the image for better display. In case of extreme compression, the quality of the images can be significantly impacted. Therefore, to get the best image in your feed, always go for a 1080 * 1080 PX size.

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