How To Track Lead Form And Button Text Click In Google Ads Through GTM

How to Track Button Text Click in Google Ads Through GTM

Table of Contents

By tracking the clicks of your buttons on your website, or application, you obtain crucial insight that benefits not only user experience optimization but business goals as well.
Here are a few reasons why you should track your button clicks:

User Behavior Understanding

Understanding User Behavior: Image

Button Google Ads click tracking helps you to identify the areas that have preference, intent, and also behaviors, thereby enabling you to understand areas in which users are interested and how they move through your site or app.

UX/UI Optimization

After testing your click-through rates of your buttons, you can optimize on your user interface and experience. Identify the most clicked buttons, and then change its design, placement, or word choices to be easier to use and convert.

Conversion Rate Optimization (CRO)

Buttons are commonly used as CTAs and conversion elements for registration forms, purchase buttons, or content downloads. Monitor your button clicks to measure the effectiveness of your CTAs and make variations to improve their respective conversion rates.

Identifying Popular Features

Commonly, buttons are associated with key features or functionalities of your site or app. The button clicks can be tracked in order to understand the specific features of the website or application for which users are likely to engage most frequently. Thus, you would prioritize the efforts of development or marketing strategies.

A/B Testing

A/B test: image

Google Ads click tracking is very crucial for A/B testing, or split testing. A/B testing enables you to determine which button version performs better in terms of clicks and achieving the desired outcome by comparing the various versions based on color, text, or size.

Error Detection

Unusual button click patterns can indicate technical issues or problems in your site or app. Click-tracking allows you to pinpoint and solve problems that may affect your overall functionality and finally make your users happy.

ROI Measurement

Implementation of button click tracking is a way of ensuring that businesses track the details of ROI on certain marketing campaigns or website changes. It is possible to track clicks associated with specific campaigns or initiatives and see effectiveness in attaining your business goals.

Personalization Opportunities

Knowing what buttons users clicked is informative when it comes to personalized user experiences. That happens with differentiation in content recommendations or marketing messages depending on an interaction with certain buttons.

You should track button clicks to know the behavior of users, improve the experience of your user, get better conversion rates, and take data-driven decisions to enhance the overall performance of your website or application.

How to Track Button Text Click in Google Ads Through GTM?

Tracking button text clicks in Google Ads via Google Tag Manager (GTM) requires some processes. This is a step-by-step guide on how to get it done:

Prerequisites

  • Google Tag Manager (GTM): You should have a container of GTM installed in your website and have the access to edit it.
  • Google Ads Conversion Tracking: Must be verified with having Google Ads conversion tracking button click created, and you should have the conversion ID and label.

Steps to Track Button Text Clicks in Google Ads through GTM

Step 1: Create a Trigger in GTM

Access to GTM: Sign into your own account of GTM.
Go to Triggers and click New.
Choose a type of trigger. To track clicks on a button, select the following type of trigger: Click – All Elements.
Configure the trigger using the following fields:

Trigger Type: Click – All Elements

Fire on: Some Clicks

Conditions are as follows:
Click Text: is equal to There should be replaced with EXACT TEXT of the button one wants to track
Click URL: matches RegEx, if you want to have a specific match URL pattern;
Ensure the trigger conditions to match the button text exactly the way it will look like on your website;
Save with an appropriate name, for example, Button Text Click – YourButtonName;

Step 2: Create a Google Ads Conversion Tag

Go to the GTM in Tags and click New to generate a new tag;
Select type as Google Ads Conversion Tracking.
Tag settings configuration
Conversion ID: Input your Google Ads Conversion ID
Conversion Label: Input your Google Ads Conversion Label
Conversion Value: Optional Configure if you wish to pass a dynamic value from the button click
Trigger: Choose trigger created in Step 1
Save tag with appropriate name example, Google Ads Conversion – Button Text Click

Step 3: Test and Publish

Test your setup: Use Preview mode in GTM to test the firing of the tag by clicking the button with the specified text.

Publish: If the tag fires correctly, deploy the changes in GTM to make them live on your website.

Additional Considerations

  • Dynamic Button Text: If the button text is changed dynamically or if you’re working in a localization scenario make sure the variations are accounted for in the trigger conditions.
  • Conversion Value: If you want to send a particular value to Google Ads, like a dollar amount, create a variable in GTM in order to dynamically capture that value based on the click context of the button.

Using these steps let you have button text clicks as a conversion in Google Ads via GTM for you to deeply analyze the performance of your ads in driving desired actions on your website.

Benefits of Tracking Lead Form in Google Ads using GTM Without Having a Thank You Page

Tracking lead forms in Google Ads, lead generation forms are important for a business that aims at optimizing its advertisement efforts to achieve the maximum return on investment.

A number of instances there are as to why it is important for businesses to track their lead forms in Google Ads are as discussed below:

1. Measure Campaign Effectiveness

Understanding the Importance of Measuring Advertising Effectiveness: Image
Lead forms can be tracked, therefore allowing businesses to measure how good their Google Ads campaigns are doing in regards to lead generation. It tracks the lead coming straight from an ad click and which can be used directly for the calculation of ROI.

2. Optimize Ad Spend

Optimizing Ad Spend for Better ROI: Image

This can only be understood if one can identify which ads or keywords are actually generating the most leads, thus allowing firms to direct their advertisement budget more appropriately. By finding out the best campaigns and results, advertisers can then optimize their spending on what works the best, thus becoming more cost-effective.

3. Improved Targeting and Messaging

Lead form tracking will provide insights on what kinds of leads are being created. That will give an idea on fine-tuning audience targeting and ad messaging to be more relevant to a target market for prospects.

Knowledge obtained from tracking will inform tweaks in ad copy, offers, or targeting specifications for better engagement and conversion.

4. Improved CRO

It tracks the lead form submission to enable the business to know if there are bottlenecks in the conversion process or areas where improvements need to be made. All these-in streamlining the form fields, improving the user experience, or readjusting the landing page-can be monitored in a way that time will improve the conversion rate.

5. Integration with CRM Systems

Most businesses utilize CRM systems to manage leads and customer relationships. Lead form tracking in conjunction with CRM integration is the best approach for lead management, follow-up, and nurturing. It brings an incredibly streamlined approach to the sales process and ensures that leads are followed up effectively.

6. Real-Time Performance Monitoring

BENEFITS OF REAL-TIME MONITORING: Image

One of the things Google Ads provides is real-time reporting on lead form submissions. Businesses can then keep a close eye on campaign performance and also make adjustments in a timely manner to ensure they continue to align with their business goals and market situations.

7. Attribution Insights

Track lead forms to understand the customer journey and attribution modeling. This way, you can understand which touchpoints or ads play a critical role in converting leads to sales, providing insights into the overall effectiveness of marketing efforts across channels.

8. Compliance and Data Security

This assures Google Ads the observance of rules and regulations in data privacy, such as those set up for GDPR. Since Google secure lead form functionality is implemented, businesses can guard the information of customers and their trust in the transaction with an audience genuinely interested in your product.

The counting of conversions led through Google Ads is not the goal of tracking lead forms but rather gaining actionable insights that drive business growth. It empowers businesses to make informed decisions, develop better marketing strategies, and drive greater overall efficiency and effectiveness in their advertising campaigns. This is because the data yielded through lead form tracking helps continue to refine an approach for better returns from investments in Google Ads.

How to track lead form in Google Ads Using GTM Without a Thank You Page

Using a standard thank you page is very conventional in tracking lead forms with the help of Google Ads or Google Tag Manager (GTM). Below is how you can track lead forms in Google Ads through Google Tag Manager without a standard thank you page:

1. Utilize Form Submission Listener

The Google Tag Manager allows you to listen for the form submissions directly without any reliance on a standard thank you page. Here is how you set it up:

  • Setup form submission trigger.
  • Create a New Trigger within GTM by using “Form Submission”. Set this up to fire on the forms you want to track submissions on.
  • login to your GTM account “Triggers”.
  • Click the “New” button to create a new trigger.
  • Select “Trigger Configuration”, and click “Form Submission”.
  • Identify when to fire the trigger. You can set conditions on form ID, form classes, or other attributes that uniquely identify your form(s).

2. Capture Form Submission Data

When you set the trigger to fire form submissions, collect the following forms of data:

Creating variables for form fields : On the GTM, you will create variables that capture values on the form fields. These may include name, email, phone number, and other similar fields.

Variables in GTM

New variable auto-event variable type

Select a suitable field to catch values for your form fields. For instance, the Form ID or classes for forms.

Configure the variable to capture values for specific fields in the form as it submits.

3. Send Data to Google Ads

Forward Data to Google Ads Once the data from the form fill-up is captured, this data needs to be forwarded to Google Ads for conversion tracking:

  • Setup the Google Ads Conversion Tag In the GTM, create a tag for conversion tracking so that the data can be sent to Google Ads.
  • In GTM go to “Tags” and then click on the “+” button to create a new tag.
    Choose the tag type as “Google Ads Conversion Tracking button click”.
  • Configure the tag with your Google Ads Conversion ID and Conversion Label.
  • Utilize the variables you defined above to add dynamic data (e.g., form field values) to the tag.
  • Fire the Google Ads Conversion Tag: Add the Google Ads conversion tag to the form submission trigger you defined above.
  • In the configuration of the tag, choose the trigger that fires on form submits

This will ensure the conversion tag fires each time a form submits successfully, regardless of whether or not there is a thank you page

4. Testing and Validation

  • Test the setup before pushing changes in GTM, that form submissions are being tracked correctly.
  • Use the preview mode in GTM for debugging and validation purposes to confirm that the tags and the triggers are firing correctly when a form is submitted.

5. Consider Additional Enhancements

Depending on your requirements, you may want to make further use of this setup:

  • Custom Data Layer Variables. If you’re using AJAX to load your form or some other dynamic loading technique, then you will most certainly want to use custom JavaScript to push submission information in a place that GTM can catch.
  • Event Listeners. For more complex forms, or SPAs, you may want to consider catching form submission with JavaScript event listeners and then pushing the relevant info to GTM.
  • As described above, following the steps will ensure that the lead form submissions in Google Ads are tracked using GTM instead of relying on a traditional thank you page. This avenue will ensure precise conversion tracking and help optimize advertising campaigns by real-time leads entering the picture.

Why Tracking Thank You Page In Google Ads through GTM Is Important?

Tracking the thank you page in Google Ads using Google Tag Manager is important for a number of reasons. First,

How to Measure Success and Drive Conversions: Image

Measurement of Conversion Success

It helps track conversions and measures when users have done the desired actions, like form submission, purchase or sign-up on your website

Campaign Effectiveness

You can even monitor conversions on the Thank You page, which helps you measure the performance of your Google Ads campaigns, so you’d know which campaigns, keywords, and ads are most effective as regards the conversion ratio so you can make improvements.

ROI Calculation

You even can compute ROI on your ad spend with the help of conversion tracking. Revenue or leads can be assigned directly to the Google Ads campaigns and keywords, so you could make decisions on where exactly to spend your budget.

Optimization Opportunities

Conversion data helps you identify low-performing campaigns or keywords and then to adjust settings and increase performance. For instance, you might have to edit ad copy, bid, or tighten targeting settings to increase conversions.

Enhanced Campaign Reporting

With the correct data coming from the Thank You page, you have more granular and insightful reporting in Google Ads. You can derive reports that show conversion metrics combined with other performance metrics so as to present a 360-degree view about campaign effectiveness.

Budget Allocation

Having conversion data handy puts you in a great position to distribute your advertising budget better. Campaigns and keywords that bring the highest ROI, based on actual conversion data, can be right at the top of your investment list.

Cross-Device Tracking

User: Image

You can track the user’s journey from ad click to conversion using GM and Google Ads across different devices, for instance, desktop, mobile, and tablet. This way you can see what leads of users on different devices lead to before being converted. In other words, track the Thank You page in Google Ads via GTM to measure your conversions precisely, optimize campaign performance, and make targeted decisions that increase the effectiveness of your advertising efforts up to their maximum extent. It is helpful to provide actionable insights that help you improve ROI, increase user experience, and meet your business objectives more successfully.

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How to Monitor a Thank You Page In Google Ads using GTM

Setup Google Ads Conversion Tracking to track the Thank You page in Google Ads using Google Tag Manager (GTM) as follows:

1. Step 1: Google Ads Conversion Tracking Setup

  • Go to your Google Ads account.
  • Tools & Settings > Measurement > Conversions
  • Create a new conversion action or select the existing one for your Thank you page

2. Get conversion tracking code

Copy the conversion tracking code Google Ads wants you to place on your Thank You page conversion action.

3. Add Google Ads Conversion Tracking Code in GTM

  • Login to Google Tag Manager.
  • New Tag.
  • Tag Configuration > Google Ads Conversion Tracking .
  • Paste the conversion tracking code taken from Google Ads on appropriate fields.
  • Configure the Trigger to fire on the Thank You page URL or on a unique element (such as a “Thank You” message or URL substring).

4. Set Up Trigger in GTM

  • Add new Trigger in GTM
  • Select the Trigger Type that corresponds with the circumstances under which you wish the conversion to be recorded. For example, Page View Trigger with URL contains /thank-you

5. Test and Publish

  • Preview your Tag and Trigger in GTM to ensure that it will fire correctly on your Thank You page.
  • When it is confirmed, you publish your changes in GTM to make them live in your website.

6. Verify Tracking in Google Ads

  • Go back to Google Ads Conversion Tracking once implemented.
  • To make sure that the AdWords conversion tracking button click tag fires properly on your Thank You page, just use the “Tag Assistant” Chrome extension or Google Tag Assistant.
  • These will enable you to track the conversions at your Thank You page in Google Ads using Google Tag Manager and measure their effectiveness in order to increase your advertising campaigns.

The Conclusion

Tracking button text clicks in Google Ads through Google Tag Manager (GTM) establishes what is going on in terms of user engagement and optimizing ad performance. For instance, installing Click Triggers in GTM will help businesses understand what call-to-action buttons convert. It will allow informed decisions on ad copy refinement, the right audience and campaign adjustments that maximize click-through rates as well as overall conversion metrics. Thorough tracking through Google Tag Manager ensures that all of the campaigns run idealy within Google Ads and is measured at the exact right moment.

12 replies on “How To Track Lead Form And Button Text Click In Google Ads Through GTM”

This blog post on tracking lead form and button text clicks in Google Ads through GTM is incredibly insightful! The step-by-step guide simplifies a complex process, making it easy to implement and improve campaign performance. Great work!

This article is a lifesaver! Tracking lead form submissions and button text clicks through Google Tag Manager in Google Ads can be tricky, but your step-by-step guide makes it much easier. The detailed explanations and screenshots are incredibly helpful. Thanks for breaking it down so clearly!

I’m glad you found the article commendable and appreciate its valuable insights. Thank you for your positive feedback!

Great video! I’ve been trying to track lead forms and button clicks in Google Ads, and your guide using Google Tag Manager really helped. Thanks for making it easy to understand.

Great article! Thanks for breaking down the process of tracking lead form and button clicks in Google Ads using GTM.

Great article from GTM provides useful information on tracking text clicks on lead forms and button text in Google Ads! The detailed manual streamlines a difficult procedure, making it simple and enhancing campaign effectiveness. Fantastic job!

Excellent article! Thanks for detailing the process of tracking lead form and button clicks in Google Ads with GTM

Great article! Tracking lead form submissions and button clicks is crucial for optimizing Google Ads campaigns and improving conversion rates. Your step-by-step guide on setting up Google Tag Manager to track these events is incredibly helpful.

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