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ChatGPT advertising is still new, but the work behind it is not. Softtrix brings you the same intent-based targeting, conversion tracking, and testing we use on paid campaigns to every ChatGPT ads account we manage.
Here are some results from our paid campaigns across Google Ads and other platforms:
We have mastered Google Ads intent. Now we’re applying that same intent-based blueprint to AI-driven search.
The Dress Outlet, a leading US retailer for formal dresses and gowns, was struggling to achieve profitability with Google Ads. Their ROAS was only 4X, which wasn’t sustainable given product costs and marketing spend. Our team conducted a full audit and uncovered major issues in product exclusions, campaign structure, audience targeting, and budget allocation. The restructured campaign resulted in a highly effective PPC engine generating $150K+ in monthly sales revenue with 15X+ ROAS on $12K spend.
Results:
Monthly Revenue: $150K+
ROAS: 15X+
Average Order Value: $120 → $165 (+37%)
Conversion Rate: +38%
A Texas-based window treatment and curtain franchise was spending nearly $2,000 on ads but generating only 4 leads per month with a high CPA of $400. The ad campaigns had poor structure and a heavy reliance on broad-match keywords. We restructured the campaign, added negative keywords, created tightly themed ad groups, and optimized bidding strategies. The result was a significant increase in monthly leads (more than 100 leads/month) and a much-reduced cost per acquisition of $20. The overall leads grew by 25x.
Results:
Lead Growth: 25x
Reduction in Cost Per Lead (CPA): 95%
Monthly Leads: 100+
Founder, Home & Living Store
★★★★★These guys completely turned our Google Ads around. Within 90 days, our ROAS jumped from 2.9x to 5.7x & our cost per lead dropped by 38%. Their strategy and ongoing optimization made a real difference for our business.
Manager, Summit Health & Wellness
★★★★★The results exceeded our expectations. Our ROAS improved from 2.1x to 5.4x, and monthly Shopping revenue grew by over 80%. Softtrix's proactive management and strategic recommendations have played a major role in our brand’s growth.
Founder, Apex Digital Group
★★★★★We were pouring money into Google Ads with mediocre results. After switching to Softtrix, our conversion rate increased by 57% & we started getting a steady flow of high-quality leads every month. Best decision we made for our advertising.
The advent of AI has changed how people search online. Instead of relying solely on traditional search engines, users are now turning to AI-powered platforms to research products, compare solutions, and find answers faster.
This shift creates a new opportunity for businesses to explore ChatGPT advertising as a part of their customer acquisition strategy. ChatGPT advertising lets businesses connect with potential customers earlier in the decision-making process.
ChatGPT ads are sponsored cards that appear directly below the answers during search results. They appear according to the relevance of the query asked and show up as the next optional steps. They present a new way to reach customers who are actively exploring and evaluating potential solutions.
Get expert guidance on emerging advertising opportunities and build a strategy backed by proven paid media experience.
The continuous evolution of AI-powered search and discovery has given businesses new opportunities to enhance visibility and reach customers actively searching for a specific product or service. Since the majority of customers are now turning to AI platforms such as ChatGPT to research products, compare solutions, and make purchase decisions, having a strong presence in ChatGPT can provide an edge to brands.
At Softtrix, our ad experts can help you uncover new audience opportunities and improve your brand’s presence in ChatGPT with our highly targeted ChatGPT ads services. We help your brand show up when a buyer is looking for suggestions in ChatGPT, like what to buy, who to choose, and where to go next.
From Campaign setup to ongoing optimization, our professionals manage everything so you can test new strategies, identify opportunities, and position yourself in the areas where future customer conversations are taking place.
Claim Your Free Strategy SessionAt Softtrix, we provide a full suite of ChatGPT advertising services covering strategy, audience research, ad creation, testing, and campaign management. We help brands explore emerging opportunities while maintaining a focus on visibility, engagement, and measurable business outcomes.
Our ChatGPT ads company helps you build campaigns around your business goals, audience, offering, and customer journey. We help you identify where ChatGPT may create the strongest opportunities for your brand through in-depth market research, competitive insights, and effective campaign planning. Our ad strategy services include:
Our experts help you create compelling advertising copy designed to improve engagement and conversion rates. We develop clear creative variations that explicitly communicate your value proposition and encourage users to take the next step. With professionally managed ad copy creation services, we develop:
Our ChatGPT ads agency uses AI-assisted research alongside strategic analysis to identify your relevant customer segments, intent signals, market opportunities, and messaging angles. We help you determine who your potential customers are, what their need and how they may use AI to research solutions. Our audience research services include:
We help you improve your campaign performance through ongoing monitoring, testing, and strategic decision-making. Our team reviews your campaign data and business outcomes to identify what is working, what needs refinement, and where new opportunities may exist. Our ChatGPT ads company prepares structured and efficient launch strategies for your business. The following are our focus areas of work:
As an outcome-focused ChatGPT Ads agency, we identify messages, offers, and creative angles to help you connect more effectively with your audience. Through structured testing, we compare variations and gather insights that help improve your ad campaign over time. Our ad creative testing areas include:
For effective campaign performance, it is crucial to track performance to know what’s working and whether the campaign is going in the right direction. It helps provide clear insights into engagement, conversions, and other relevant business outcomes. Our ChatGPT ads company creates a measurement framework that connects campaign activity with leads, purchases, registrations, bookings, or other valuable actions. Our services include:
ChatGPT advertising may be new, but the principles behind successful campaigns remain the same. Our team combines years of advertising experience with a forward-thinking approach to emerging ad channels to help businesses navigate new opportunities with confidence.
At Softtrix, we understand that every business has different goals, budgets, and growth priorities. Whether you're exploring ChatGPT advertising for the first time or looking to expand your presence in emerging discovery channels, we offer tailored solutions built around your business objectives.
As AI-powered search evolves, now is the time to position your brand for future growth and customer discovery.
ChatGPT Ads, or OpenAI Ads, are paid advertisements or labeled sponsored cards that appear below ChatGPT's answers. They help businesses reach potential customers while they research products, compare services, and explore solutions through AI. However, they are separated from organic AI responses. They are designed to appear as an optional next step.
ChatGPT ads are matched to the topic of the conversation or query through "context hints" instead of keywords. These describe the types of conversations, topics, or situations where a product or service might be relevant. The system matches ads to the live topic of the conversation. ChatGPT shows a sponsored card below the answer when a chat matches. Advertisers bid on a CPC or CPM basis, and the ad never changes what ChatGPT says.
Traditional Google search generally relies on short, keyword-based queries (e.g., "best CRM software"). AI search, on the other hand, relies on long, context-rich prompts (e.g., "What is the best CRM for a 10-person remote real estate agency under $100/mo?"). ChatGPT ads are designed around conversational discovery, where users interact with AI to explore questions, products, and solutions. However, both channels can play different roles in a broader paid advertising strategy.
ChatGPT Ads can help your business explore new ways to reach audiences in AI-driven discovery environments. Depending on the campaign and available advertising capabilities, they can enhance brand visibility, audience engagement, and customer acquisition while complementing existing paid advertising channels.
ChatGPT Ads services are professional advertising services that help businesses plan, create, launch, manage, and optimize advertising campaigns on ChatGPT. These services can include campaign strategy, audience and intent research, ad copy and creative development, campaign setup, performance tracking, reporting, and ongoing optimization.
ChatGPT Ads pricing typically starts at $200 for businesses exploring the channel. Pricing can reach $1,500 or more for larger advertising programs. The pricing depends on various factors such as campaign scope, advertising objectives, audience research, creative requirements, testing, and ongoing management. We offer custom packages based on your business needs and can recommend an approach that fits your goals and advertising budget.
ChatGPT Ads can be a potential fit for a wide range of businesses. These include ecommerce brands, SaaS and technology companies, professional services, consumer brands, and B2B businesses. However, the right approach depends on your target audience, advertising goals, and whether the channel aligns with how your customers discover information.
A seasoned ChatGPT Ads agency combines deep performance marketing experience with specialized advertising knowledge. You can get both strategic expertise and AI efficiency without the learning curve. It can help with campaign strategy, account setup, audience and intent research, ad copy, creative, landing page recommendations, conversion tracking, campaign management, and performance reporting.
Eligible businesses in supported markets can use ChatGPT's advertising platform to reach relevant audiences through AI-driven conversations and discovery. Campaign access may depend on factors such as your location, account eligibility, business category, and compliance with OpenAI's advertising policies. Some industries may also have advertising restrictions or may not be eligible at this time. We can help you evaluate your eligibility, identify opportunities, and plan your ChatGPT Ads campaign.
Yes. ChatGPT Ads are now an emerging advertising opportunity, with OpenAI testing and expanding advertising capabilities. As the platform continues to evolve, availability, ad formats, targeting options, and eligibility may vary. We can help you understand the current opportunities and build a strategy around this developing advertising channel.
