Your SEO Opportunity Funnel
How estimated visitors move toward revenue.
Free SEO ROI Calculator
See the Potential Monthly Value of SEO
Adjust five simple numbers to estimate how search visibility could turn into website visitors, enquiries, customers and monthly revenue for your business.
Simple business inputsNo SEO knowledge needed to use the calculator.
Instant resultsYour estimate updates as soon as you move a slider.
See the full journeyVisitors → leads → customers → revenue.
Planning estimateUseful for comparing scenarios, not promising results.
See How the Numbers Flow
This makes the calculation easier to understand without SEO or finance terminology.
How Ranking Position Changes Visibility
Illustrative click-share adjustment used by this calculator.
How the Calculator Works
The functionality follows the same five-part user journey as the reference calculator: monthly visitors, average Google position, website conversion rate, sales conversion rate and customer lifetime value. The ranking position is used as a visibility adjustment before calculating leads, customers and revenue.
1. VisitorsStart with the monthly SEO traffic opportunity you enter.
2. RankingAdjust the traffic opportunity based on average Google position.
3. LeadsApply the website conversion rate to estimated SEO visitors.
4. CustomersApply the sales conversion rate to those leads.
5. RevenueMultiply estimated customers by customer lifetime value.
See the calculation formula
Estimated SEO Visitors = Monthly Visitor Opportunity × Ranking Visibility Factor
Estimated Leads = Estimated SEO Visitors × Website Conversion Rate
Estimated Customers = Estimated Leads × Sales Conversion Rate
Estimated Monthly Revenue = Estimated Customers × Customer Lifetime Value
Estimated Leads = Estimated SEO Visitors × Website Conversion Rate
Estimated Customers = Estimated Leads × Sales Conversion Rate
Estimated Monthly Revenue = Estimated Customers × Customer Lifetime Value
This is a planning estimate, not a promise of rankings, traffic, leads or revenue. The ranking visibility curve is an editable modelling assumption and should be adjusted if you have your own CTR data from Google Search Console or another trusted source.
