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Sportlomo is an all-in-one sports management platform built to help sports organizations manage their day-to-day work. Its software supports registrations, scheduling, governance, reporting, and other sports management needs. The company works with sports organizations across Ireland, the UK, Europe, Canada, the USA, and the UAE.
The main challenge was improving Sportlomo’s visibility in search results so that sports organizations could find its services more easily. The website also needed stronger content, a clearer structure, and technical improvements to support better search performance.
We used a practical SEO plan covering the website, content, technical improvements, links, and performance tracking. The focus was on making the website easier to understand for both search engines and users.
Found relevant, high-performing search terms connected with sports management, registration, competitions, and related services.
Improved page content, meta titles, descriptions, headings, internal links, and image alt text.
Worked on sitemap and robots.txt files, website speed, mobile responsiveness, and crawl-related issues.
Updated website pages to make the information clearer, more useful, and better aligned with relevant searches.
Used guest posts, business listings, Web 2.0, infographics, PDFs, blog, video, and image submissions to build website authority.
Used Google Analytics, Google Search Console, and Ahrefs to track traffic, user activity, rankings, backlinks, and technical issues.
Sitemap & robots.txt, image alt tags, heading tags, meta tags, website speed, internal linking, and page content updates.
Guest posts, Web 2.0 submissions, business listings, infographic submissions, PDF submissions, blogs, videos, competitor links, business profiles, and image submissions.
Over the last 12 months, Sportlomo recorded 338K users and 333K new users. Traffic came mainly from direct, organic search, and referral sources. Organic search accounted for 44.5% of users, with 257,239 users from organic search.Traffic changes over the period included: Direct +257.14%, Organic Search +25.78%, Referral +27.92%, and Unassigned +3,218.25%.
Google Search Console showed clear improvement in search activity. Impressions increased from 6.73M to 7.08M, adding around 350K impressions or about 5.2% growth. Clicks increased from 38.8K to 49.2K, adding around 10.4K clicks or about 26.8% growth.
Ahrefs data showed stronger search visibility and link growth. Backlinks increased from 17.6K to 25.1K. Organic keyword visibility reached around 131K keywords, with the reported increase including 25.1K additional keywords. The ranking report also showed 722 tracked organic search keywords, including 52 newly reported keywords.
The homepage was the strongest page with 339,066 views and 263,973 active users. Other high-performing pages included /login-new/ with 148,033 views, /login/ with 107,227 views, and /membership-registration/ with 18,156 views. Other strong pages covered apps and communication, club services, sports, sports participation, contact, volleyball, rugby and competition management.
The United States was the key target market, with around 179K users recorded from the country during the last 12 months. This helped strengthen Sportlomo’s reach in an important market for its sports management services.
The SEO work helped Sportlomo build stronger search visibility, attract more visitors and improve website activity. The combination of better page content, technical improvements, link building and regular performance tracking supported growth across search, traffic and user engagement.
The strongest gains included 338K users in 12 months, 49.2K Search Console clicks in the latest six-month comparison, 7.08M search impressions, 25.1K backlinks and major ranking improvements for important sports management searches.
