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Beauty Brows N Beyond is a full-service skincare studio based in Sandy Springs, Georgia. It offers a wide range of beauty and wellness services. Its services include providing high-quality beauty and skin care to clients using naturally derived, cruelty-free products.
Beauty Brows N Beyond had limited visibility and engagement. Its business information was inconsistent across online directories. The following were the key SEO challenges they were facing:
Their primary goal was to strengthen their local search presence and improve their discoverability and engagement in the competitive Atlanta market. Their key objectives were:
Our team implemented a comprehensive Google Business Profile and local SEO strategy to improve the client’s visibility in local searches.
We analyzed top Google Business Profiles of competitors from the beauty industry. This helped us identify several opportunities to differentiate the client’s profile and improve its positioning.
We optimized their Google Business Profile to improve their relevance for local searches. Our team expanded their business service area to cover a targeted 10-kilometer radius, enhancing their reach.
We expanded their visibility across service-specific searches by adding 50+ individual services. Each of these services was supported with uniquely optimized descriptions.
We made their profile more attractive with improved visual content. We added high-quality video and images showcasing their services, products, business location, and team.
To strengthen the client’s local authority, we built 80+ citations across relevant and reputable platforms. We maintained consistent NAP (Name, Address, Phone Number) across the web.
To maintain an active and relevant Google Business Profile, we developed a consistent content strategy with four posts per week for publication. Cumulatively, with these steps, we built a stronger and more comprehensive local search presence for the client.
By combining Google Business Profile optimization, service-level optimization, local citations, visual content, and consistent GBP activity, we helped Beauty Brows N Beyond establish a stronger foundation for local search visibility in the competitive Atlanta market.
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