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83% of B2B content focuses on building brand awareness and interest. On Average, the content ranking on Google’s first page includes a word count of around 1447 words.
If the business doesn't have the bandwidth to create high-quality content. 84% of businesses outsource the content creation and make it a viable option to secure the content that resonates with the target audience.
84% of B2B buyers utilise social media as a key source of information during the purchase, establishing trust with potential buyers.
B2B is an extensive business sector where Softtrix stands apart. Since 2009, Softtrix has been at the forefront of delivering marketing solutions based on clients’ or businesses' personalised requirements. Here, a B2B digital marketing strategy not only helps to develop sustainable growth engines but also impacts the bottom line. Whether you are looking to sell software as a service (SAAS), industry tools, professional services or any sort of advanced tech products. We help users to connect with the right audience, generate quality leads and convert the maximum business revenue.
Our B2B online marketing services are focused on reaching the decision makers, executives, managers and the procurement heads across sectors. With us, you don't just focus on outreach, but you also build real business relationships with the target audience.
We address the customers at every stage of their customer journey. We focus on attracting project leads, educating the prospects, converting the customers, and retaining the long-term partners.
Our strategy and the consulting service provide the foundation for a successful marketing program. Here we focus on ideal customer profile, persona development, sales and marketing, competitor, marketing analysis, go-to-market strategy and a channel mix budget allocation.
We develop long-term visibility and organic demand by working on technical SEO audits & fixes. We work on on-page and off-page optimisation, ensuring effective keyword mapping depending on buyer journey stages. We focus on link building and outreach, structured content clustering for the authority.
We educate, inform and persuade with strategic content, enabling the blog posts, whitepapers, and ebooks. We focus on case studies, use cases and successful business stories. Our landing pages and the pillar content work on to landing pages and the pillar content. We focus on email marketing and nurture the sequences.
Using account-based marketing, we target high-value companies with a personalised outreach. It needs to be a segmented campaign by industry role. Our 1:1 landing pages and the dynamic content are easily integrated with the ads and email sales sequences with the intent of data utilisation and lead scoring.
Scale up your lead nurturing with the advanced tech. Our CRM selection and the implementation support HubSpot, Salesforce, considering the email workflow, scoring models, lead segmentation, and automated reporting dashboard. Our team works on attributing the tracking and pipeline forecasting.
Maximise your ROI from existing traffic using the advanced journey mapping and the funnel analysis, heatmaps, session recordings and the scroll tracking, considering landing pages and the A/B testing. From simplification and UX improvements to understanding the exit intent popups and lead magnets.
Being a pioneer in B2B online marketing, our services cover a wide array of industries for business to business digital marketing that rely on strategic decision-making and complex buyer journeys.
We at Softtrix specialise in helping digital marketing for B2B businesses across sectors such as FinTech, Manufacturing, Healthcare, Logistics, and Beyond. We scale up customer acquisition, nurture the marketing pipelines and drive conversions through precision marketing. Our team combines decades of industry insight, creative strategy, and seamless technology to drive measurable outcomes for all Fintech manufacturers, Healthcare, Logistics, SaaS and beyond.
With over two decades of marketing digital B2B experience, our team understands the unique nuances across sectors. Whether you are targeting the engineers, procurement heads or C-suite executives, we speak the industry languages and know how to drive the audience to act with a long-standing track record and everything from an early stage.
Our B2B internet marketing enables instant purchasing decisions and involves multiple stakeholders, a long consideration phase, and detailed decision-making processes. At Softtrix, our strategies are tailored across the sales cycle. From lead nurturing and stakeholder education, we work on objection handling and post-sale retention.
The modern B2B buyers move across multiple channels, such as search engines, social media, email, websites and more. We develop an omnichannel experience that follows buyers wherever they move. Whether it's paid media, organic content, webinars, or account-based marketing executes seamlessly across platforms.
At B2B, every dollar counts. That’s why we don't hide any metrics from the clients. We offer complete transparency, reporting that matters like a cost per qualified lead, dealing with velocity, ROI and the pipeline impact. Our analytics and dashboard give the team assured visibility and quick access to make a smart move.
Softtrix's DeFi wallet development services provide robust security features to safeguard users' digital assets from unauthorized access and potential threats.
Compared to traditional marketing, our digital marketing provides a more cost-effective way to promote products and services. Our PPC advertising is paired with the social media campaigns to deliver measurable results.
This marketing allows businesses to employ targeted strategies which are designed to reach specific segments of the audience. Using tools such as social media advertising and email marketing, B2B companies can tailor their message, needs and interests.
One of the major benefits of digital marketing is its ability to track and analyse the results in real time. We employ the potential tools on Google Analytics, allowing software tracking and providing the campaign performance, allowing businesses to understand what is working or not.
Our channels are highly effective in generating leads. Our content marketing , search engine optimisation and PPC advertising drive traffic to a website and convert visitors into leads through landing pages and CTAS.
B2B Digital marketing strategy allows businesses to witness ongoing interaction. Our social media platforms and email campaigns facilitate communication and relationship building, which is quite essential to foster long-term partnerships.
The consistency of online marketing helps businesses to increase brand visibility. We create advanced yet valuable content by participating in online discussions and utilising SEO strategies . Our B2B internet marketing enhances brand recognition and credibility in the industry.
The B2B digital marketing strategy needs to be launched quickly and needs to be adjusted on the fly based on performance data. The agility allows businesses to stay competitive and responsive to market changes or customer demands.
Using digital platforms, businesses can gather data about customer behaviours, preferences and user needs. This information is quite valuable to work on refined marketing and to improve the service offerings.
The B2B digital marketing is a full-fledged service where marketers employ the proficiency of online marketing and tactics to promote products or services. B2B digital marketing strategy focuses on reaching the key decision makers, such as executives, managers, and influencers within organisations.
The regular cost of marketing digital B2B varies, but it thoroughly depends on the B2B companies that spend a percentage of revenue on marketing and generally range from 6% to 12%. The specific cost factors depend on the chosen industries, whether you are hiring them internally or outsourcing them as an agency. Factors that influence the budget such as business needs, cash flow, and industry.
B2B internet marketing offers diverse benefits for businesses to increase brand awareness, cost effectiveness, improved sales, and enhanced customer relationships. It also enables precise targeting, automation, and data-driven decision making to lead to greater efficiency and a competitive edge in the marketplace.
Several components of B2B Digital marketing ensure a comprehensive approach. They include services such as SEO & organic growth, performance marketing, content marketing, account-based marketing (ABM), marketing automation, CRM, and conversion rate optimisation (CRO).
If you want to measure the success of B2B digital marketing campaigns, then there are several key performance indicators (KPIS) which need to be tracked in terms of both lead generation and revenue growth measurement. The common KPIS for digital marketing for B2B include cost per lead, conversion rate, return on investment, sales pipeline, and customer acquisition cost.
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