Pet Food and Accessories Store

The Challenge

• One of the issues was that the budget wasn’t being spent efficiently. We had low spending in certain areas and this caused some problems down the line.
• The structure of the campaigns was not up to par, and it seemed as if none of the campaigns had any detailed targeting or proper naming conventions. This needs to be fixed so that the campaigns can be set at a proper pace.
• Another challenge that the account faced was acquiring new customers and optimizing the campaigns to generate new customers.