At SoftTrix we live and breathe Digital Marketing!
The biggest challenge faced by Non-profits is they don’t have money for advertising. To raise awareness about their cause without spending a single amount of money may seem next to impossible in this competitive environment. Even though there are lots of challenges, the people are highly driven and motivated. But it is still not easy though!
Sponsored or PPC (Pay Per Click) advertising services on the World Wide Web are based on keywords. Yahoo Search Marketing is one novel device in the field of Internet marketing. This type of marketing is used to boost traffic after you purchase ads on search engines. With a proper Yahoo ad campaign setup, your ads will be displayed at the top of advertisers’ list for the specified keywords. Identify your target market and the type of service or product you are offering. After this, you can setup a Yahoo Ad Campaign through simple steps.
Step 1: Visit http://searchmarketing.yahoo.com/srch/choose.php. Select a region that you want to market your products in by choosing from the options under “Select a Market.” Choose a specific time zone from the appropriate menu. Lastly, click on “Get Started” at the bottom of the web page.
Step 2: Click on “Start advertising now,” which will appear on the subsequent screen. This action will take you to the page entitled “Sign up for an AdCenter Account page.” Key in the information with regard to your user and company, marketing preferences, and market settings.
Step 3: Select “Create a new campaign.” Enter the budget amount of your campaign, and come up with the text and title for your ad. Finally, key in the landing page’s URL that you want your customers to visit.
Step 4: Enter the right keywords in the blank fields at the end of the screen. Choose keywords that relate accurately to Yahoo product listing. Next, click on “Save.”
Step 5: Enter the minimum amount with regard to your search engine and content bid. This amount will be your standard bid for all keywords in that campaign. Click on “Save.”
Step 6: Enter your debit or credit card details and choose “Activate.” These steps will give you access to your account 24/7 if you want to modify or analyze it.
Make sure your product listings get into your Yahoo shopping listing.
Create an account in Microsoft Your Microsoft account is your one-stop destination for all Microsoft products, including Bing and Bing Ads account. If you do not possess a Microsoft account, you can use Gmail.
Create Bing Ads Account Once you create a Microsoft account, you can sign up for Bing product listing. Click on “sign up” and then “sign in.”
Enter your account info Complete the mandatory fields.
Enter Billing Info In billing options, choose post-pay.
Send the Account Number After account number is received, you will get an invitation for joining Bing Ads account.
Accept the invitation for linking the accounts After you receive it, you can accept the invitation in your Bing Ads account. Post acceptance of the invitation, your Bing Ads Account is ready and active, and your Bing campaign setup can now fire on all cylinders.