Table of Contents
An Overview
Running a digital marketing agency can be challenging, mainly if you specialize in one area of the service. There also comes a time when you get bombarded with many projects and need more resources and time to accomplish the job. This is where the role of a white-label SEO agency comes into play, offering pocket-friendly white-label SEO packages. A white-label SEO agency cost-effectively provides SEO services to clients to meet the demand, fill skill gaps, or help agencies expand their services.
To help you understand better, let’s take an example: a small digital marketing company gets a bulk order to deliver 80 blog posts to a client per month. The client wants blogs written in bulk so that they can rank well in Google and the traffic to the website can be increased. This agency does not have the resources to meet the client’s demands, so they hire outsiders to help write 80 blogs monthly. The white-label provider will take the brief from the client, write the articles, and deliver them to the agency. The agency further delivers them to the client and takes the credit.
The offshore company you hire can serve as an extension of your agency. Similarly, if the client asks for SEO, PPC, or SMO services, these services can be outsourced to the white-label company to meet the growing demands of the clients. But your relationship with the white-label company can be more than that. You can make them a part of your agency’s daily operations and seek help wherever and whenever you want.
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Our White-Label SEO Packages
| Basic | Advanced | E-commerce |
|---|---|---|
| Best suited for small businesses | Best suited for mid-sized companies | Best suited for large/e-commerce businesses |
| $300 | $500 | $800 |
| Small-Business SEO Plan | Mid-size Business SEO Plan | Large Business SEO Plan |
Why Should You Use White-Label SEO Services?
White-label SEO services are ideal if you want to avoid building, funding, or managing an in-house team. If you run a one-service Company such as PPC, welcoming clients from SEO, SMO, and content marketing is exciting. With the help of a white-label SEO service, you can add value to your business and provide your clients with a comprehensive range of services. Even if you run a one-service organization, partnering with a white-label agency allows you to scale up your business and attract more clients.
If your current service range is limited to only SMO, getting into SEO services takes time. There are many things to worry about, such as the costs and whether it will be a worthy investment. Building your SEO team is even more expensive. Consider the salaries of the in-house SEO members and the extra costs of tools and subscriptions. Considering all these scenarios, you will find that white-label SEO packages are much more cost-effective.
What Does a White-Label SEO Package Include?
A white-label company, on the other hand, will offer you an inclusive package that best matches what you need. Some of the inclusions of the package are:-
White Label SEO Reports- A white-label SEO agency should provide easy-to-understand reports that show the impact of SEO on a client’s business. The reports should also include tips and suggestions on improving the website’s rankings on search engines.
Keyword Research- The keyword research report will include the list of targeted keywords best suited to meet the growing demands of the clients. A thorough analysis of the target audience will be conducted to find keywords tailored to the client’s target audience.
On-Page SEO– An on-page report should include title tags, meta descriptions, subheadings, page speed details, URLs, and links to improve a website’s search rankings.
Off-Page SEO– An off-page SEO report should include link-building, public relations reports, guest posting, local SEO, social media marketing, etc.
Content Creation and Marketing- The content creation report should include well-optimized information on creating and marketing blogs, articles, guest posts, infographics, and more.
White-Label SEO Packages
| Features | Basic | Advanced | E-commerce |
|---|---|---|---|
| Website Review and In-depth Analysis | |||
| Competitor Analysis | ✔ | ✔ | ✔ |
| Content Duplicity Check | ✔ | ✔ | ✔ |
| Keyword Research | ✔ | ✔ | ✔ |
| Initial ranking report preparation | ✔ | ✔ | ✔ |
| On-Page SEO | |||
| Canonicalization | ✔ | ✔ | ✔ |
| Meta-tags creation | ✔ | ✔ | ✔ |
| URL Optimization | ✔ | ✔ | ✔ |
| Image Optimization | ✔ | ✔ | ✔ |
| Content Optimization | ✔ | ✔ | ✔ |
| Website Speed optimization | ✔ | ✔ | ✔ |
| Heading tag optimization | ✔ | ✔ | ✔ |
| Sitemap creation | ✔ | ✔ | ✔ |
| Robots.txt | ✔ | ✔ | ✔ |
| Google analytics & Search console setup | ✔ | ✔ | ✔ |
| Local SEO Setup | |||
| Google Map Integration | ✔ | ✔ | ✔ |
| Google My Business page Setup | ✔ | ✔ | ✔ |
| Local Classifieds | 2 | 5 | 10 |
| Local Citations | 5 | 10 | 15 |
| Off-page SEO | |||
| Social Sharing | 30 | 40 | 50 |
| PPT Submission | 1 | 5 | 10 |
| Blog Social Sharing | ✔ | ✔ | ✔ |
| Questioning and Answering | 5 | 10 | 15 |
| Info-graphic Creation | 2 | 5 | 8 |
| Video Creation | ✘ | 3 | 5 |
| Content Marketing | |||
| On-site blogs | 2 | 5 | 8 |
| Off-site blog posting | 2 | 5 | 8 |
| Article Writing | 2 | 5 | 4 |
| Email Outreach | |||
| Guest Blogging | ✘ | ✔ | ✔ |
| Broken Backlink Building | ✘ | ✔ | |
| Competitor Backlink research | ✔ | ✔ | ✔ |
| Link roundups | ✘ | ✔ | ✔ |
| Monthly Reporting | |||
| Keyword Ranking Report | ✔ | ✔ | ✔ |
| Acquired Links report | ✔ | ✔ | ✔ |
| Google Analytics Report | ✔ | ✔ | ✔ |
| Client Support | |||
| ✔ | ✔ | ✔ | |
| Chat | ✔ | ✔ | ✔ |
| Call | ✘ | ✔ | ✔ |
Disclaimer- The number and quantity of tasks may vary depending on the needs of your business. Please contact us for a custom SEO package curated for your unique business needs.
Which Factors Affect the Cost of An SEO Package?
Several factors affect the cost of an SEO package. Some of the significant factors are mentioned below:-
Scope of Work- The size of the work will depend on the goals you expect to fulfil. The range of work includes- website analysis and audit, keyword research, on-page, and off-page optimisation, technical SEO and ongoing maintenance. The cost will automatically increase if you require a comprehensive scope of work for your business.
Geographical Region– The cost of your SEO package may vary according to the geographical area you are targeting and the competition in that region. Local SEO in a small city may cost less than international or national SEO campaigns.
Business Niche– The nature or niche of your business can also impact the cost of your SEO campaign. Several business niches pose challenges that may require specialised marketing techniques to overcome. Therefore, the level of expertise needed to tackle those challenges might influence the pricing of your SEO package. However, if challenges are not found, the pricing could also decrease.
The Size of the Website- The size of your website can also affect the cost of your SEO package. Websites with numerous pages, unique website structures or technical challenges may require the specialised attention of the experts. Not just this, they may also require more time and resources to overcome those challenges, which can end up increasing the cost of your overall SEO package.
Market Competition- The extent of competition faced by your business in the industry can also impact the cost of SEO. Highly competitive business niches may require aggressive SEO strategies, which can increase your SEO projects’ expenses. If more efforts are needed to achieve the desired results, you might see a slight increase in the pricing of your SEO package.
What are the Common SEO Pricing Models?
As we mentioned earlier, SEO package costs depend on various factors. However, there are some standard pricing models used by the SEO consultants or agencies, which include:-
Hourly Basis- This is the most common SEO pricing model that SEO agencies and contractors use to charge their clients for SEO services. The hourly rates can range anywhere from $50 to $200, depending on the required skills and expertise.
Monthly Retainers– Monthly retainer packages can range from a few hundred to several thousand dollars. Clients pay a fixed monthly price for SEO work in this pricing model. The retainer fees will be discussed with the client based on the complexity and scope of the work. The reputation and location of the company also affect the cost of the SEO package.
Performance-Based Pricing Model– The cost may be tied to the project’s performance in this pricing model. This pricing model is less standard than the other two models. The project’s price would depend directly on the improvements in search engine rankings.
Project-based pricing model– In some cases, the SEO Consultant or an agency may provide pricing according to the client’s specific requirements. For example, if a client wants to get a website audit or keyword research done, he will be charged accordingly for the tasks he wants.
How Much Should You ‘Ideally’ Spend on SEO?
The answer to this question would depend on several questions such as your business goals, the competition in your industry, the size and complexities of your website and your budget. SEO is a long-term investment, and seeing the results might take a significant amount.
The SEO price would be dependent on the factors mentioned below:-
Competition– The pricing may increase slightly if you are in a highly competitive industry. This is because; more time and resources might be required to navigate the challenges of your highly competitive business.
Quality Results- In search engine optimisation, quality matters more than quantity. Therefore, it is essential to trust the job with reputed professionals who can deliver excellent results according to your business needs. The right agency can provide tailored services best suited to the needs of your business.
Budget– Another deciding factor is how much you are willing to spend on SEO. You should balance how much you are ready to spend and what results you expect. Since SEO is a long-term process, allocating a specific budget to cover all the necessary costs is advisable.
Goals– The first and foremost step is to write down your business goals and what you want to achieve through search engine optimization. Do you want to generate more leads, increase organic traffic or boost online sales? Your goals will decide what strategy needs to be adopted to meet your requirements.
Should you Build an In-House Team or Choose a White-Label SEO Service Provider?
We understand the dilemma of choosing between a white-label SEO provider or building your in-house team. Building a team does not mean hiring SEO experts, but you need a full-fledged team of SEO executives, SEO team leaders, content writers, and graphic experts who will work together to achieve the goals.
On the other hand, when you work with a white-label SEO company, you do not have to invest your money in building a team. You will pay a price for the SEO experts, content writers, and graphic experts. You do not have to spend money on tools, training, and software.
Things to Look in For in A While Label SEO Provider
You must define your goals and objectives when looking for a white-label SEO provider. When you have a list of your business goals handy, it will help you identify stand-out candidates.
Here is a list of things you should look for in a white-label SEO Company offering affordable packages.
Positive Reviews- When looking for a white-label SEO company, it is advisable to find a list of reputed service providers and review their reviews. Reviews from actual users will give you an idea of what type of services the white-label provider provides. Try looking at third-party websites like G2, Google Business, Trustpilot, and Facebook. Since service providers are not in charge of who leaves reviews on these websites, these websites make good sites for finding a reliable partner. You can also get references from your friends, family members, and colleagues who might have availed of similar services before.
An optimized website- It is a good idea to look at the website of the white-label service provider before you partner with them. Look at how optimized their website is, how fast the page loads, how easy it is to navigate, and how explicit the content is. All these are signs of optimizations that you should consider looking at. Also, look if the service provider has received any awards or reviews from existing or previous clients and what business niches they have worked with.
Excellent Customer Service- A white-label service provider needs to provide better customer service to the clients; they will ultimately stop working with them. It can affect their online reputation and turn down clients. A service provider should be easily accessible via call, chat, or email to answer the immediate questions and queries of the clients. All these are good signs of customer service.
Transparent working– When you schedule a meeting, ask them:-
- What areas do you specialize in?
- What process do you follow?
- What tools do you use?
- How do you manage projects?
- Do you have any references to share?
The answers to all these questions will give you an overview of the transparency in their working procedures.
Listen to What Our Experts Say!
Frequently Asked Questions about White-Label SEO Packages
We charge very nominal rates for white-label SEO packages. You can contact us for a detailed breakdown of our features and prices. We will be more than happy to create a custom package according to your specific needs.
At Softtrix, we offer a complete range of digital marketing services. We offer- search engine optimization, website design and development, link building, social media optimization, pay-per-click advertising, and more. With us, you can know that your digital marketing needs will be handled under a single roof.
We are proud to say that we have been in the business for over 2 decades. We have a long list of happy customers to share with you. We go the extra mile to provide our clients with the best white-label SEO services.
We understand that communication plays a vital role in the white-label SEO process. With us, you can be assured that we do not send you machine-automated answers and generic emails. You can reach us anytime, anywhere via call, WhatsApp, Skype, Slack, and more whenever you require assistance.
We follow white-hat SEO practices that Google recommends. SEO takes a significant amount of time to show the results. Therefore, be wary of companies that promise to offer you results in a short period of time.
19 replies on “White-Label SEO Packages- Scale Up Your Brand Without Added Expenses!”
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