In This Video
In this episode, we will provide an exclusive example of how we collected over 300 highly targeted leads for Langanis Studio – the leading salon in the area with a CPA of $4 only. The client faced several problems, including internal issues preventing foot traffic and quality lead generation. It started with keyword research and persuasive ad text for a campaign with a paid search. We boosted the clients’ GMB profile for better local SEO positioning and, after that, switched to Performance Max or Pmax campaign, which AI empowers.
Frequent communication checks were maintained to ensure lead quality because the client was receptive to the organization’s services. The outcome exceeded any benchmark; barriers like “Barber near me” generated outstanding search conversions. Watch the video until the end to understand the strategies that paved the way to this lead generation success and how they can help your business.
Case Study
Increasing Web Traffic for Langanis Studio: Over 300 Leads for $4 CPA.
In the beauty services business, it is essential to be different from other businesses to attract and retain customers. In this case study, we will look at a successful case study of how we took a premium salon in the central business part of the city to generate more than 300 quality leads at a very low CPA of $4.
Client Overview
Langanis Studio is the best salon or parlour, providing various high-class beauty treatments. With customer satisfaction as the salon’s critical strategic priority, the salon looked to increase its online presence to bring in better, more qualified leads. The first marketing strategic objective was to drive traffic and acquisition to the store, which would, in turn, convert into sales for regular customers.
Challenges
However, Langanis Studio had problems attracting people’s attention and becoming widely popular since the competition was high in this industry. Key issues included:
- Low Online Visibility: The salon was featured very low among local searches, which meant many potential customers could not find it.
- Quality of Leads: There was some participation; however, many of the leads generated were not converted to appointments or bookings.
- Need for Strategic Marketing: The client needed a solid promotional strategy to address traffic congestion for their online shops.
Strategies Implemented
To tackle these tasks, we have created a comprehensive marketing plan based on advertising campaigns and methods such as SEO.
1. Search campaign implementation
Search campaign implementation refers to the series of activities involved in executing search marketing for an organization.
The first marketed move was to conduct a targeted search marketing. This involved:
- Thorough Keyword Research: We found specific terms that the potential clients searched for, such as ‘Barber close to me,’ ‘Barber Tenerife,’ and ‘Barber Newstead.’
- Compelling Ad Copies: Copywriting and ensuring compelling ad copy were necessary. Every ad was created harmoniously to reach the desired audience and attract attention to the salon’s services and special offers.
This strategic approach, in addition to enhancing click-through rates, laid the foundation for lead generation.
2. Elements on Google My Business Page
To increase Langanis Studio’s exposure to the local audience, the Google My Business was developed and improved. This included:
- Accurate Information: Checking that the salon’s name, location, contact telephone number, and working hours were correct and current.
- Engaging Visuals: To attract customers’ attention, include a section with high-quality salon images, including pictures of the services provided.
- Customer Interaction: Getting people who have had their hair done to leave positive comments boosts the salon’s image, hence drawing traffic. Because of the connection with the GA account, the optimised profile ensured dramatic changes in the local search ranking.
3. Moving to the Performance Max Campaign
Once we had collected enough data for the first search campaign, we changed to a Performance Max (Pmax) campaign. This step used machine learning in Google to enhance ad performance without requiring human input. Key features of this approach included:
- Cross-Channel Advertising: The Pmax campaign enabled us to place Google ads on Google channels, including YouTube, Display, and Search, expanding the salon’s clientele.
- Dynamic Ad Optimization: This campaign also used real-time data to change bids and targeting and provide the best user interaction results.
This transition was critical in optimizing the sales-to-cost ratio and improving lead quality.
4. Quality Confirmation of Leads
When purchasing leads, we needed to clarify that Langanis Studio would supply high-quality leads; therefore, we were in touch with them often. This included:
- Feedback Sessions: Regularly collecting feedback on leads and knowing their quality and conversion rates allowed us to determine which aspects of our process were successful and what needed to be changed.
- Ongoing Adjustments: Based on client feedback, we made some changes to our campaigns to ensure that the type of leads delivered to clients remained relevant.
This made the process iterative and more strategic and guaranteed that the strategy formulated met the salon room’s goals and objectives.
Results
- Lead Generation: We also managed to get over 300 highly qualified leads, more than the goal Langanis Studio set before the campaign started.
- Cost-Effective Campaign: Our strategy, reporting an average CPA of $4, highlighted the proper and optimal use of the salon’s marketing budget.
- Client Satisfaction: The client agreed that the leads showed interest in their service provision, ensuring our targeting was accurate.
Success Highlights
The transition from the search campaign to the Pmax campaign made a flexible and more adjustable advertising form possible.
The most popular searches included higher-relevancy keywords and configs, bringing potential clients to the salon products.
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- Attract targeted potential audience
- High conversion rate
- Boost in Return On Investment (ROI)
Conclusion
Langanis Studio’s case shows how important and influential a well-planned and targeted approach to using digital marketing tools can be. We got excellent lead generation outcomes by starting with the Search Campaign and then adopting Performance Max Campaign. The Google My Business profile was also enhanced locally, and the increased visibility kept Langanis Studio in a position to capture and close quality leads.
To companies seeking ways to increase the number of leads with much popularity in social media, our approaches also highlight techniques that need constant refinement and feasible planning.
Next Steps
If you are in a similar situation or want to start a campaign to boost your business’s visibility and increase the number of leads, please contact us to receive your free audit. Let us help you establish and execute a solution that meets your functional requirements. Thus, let’s revolutionize your Internet marketing efforts and grow together!
