PPC For Icecream Store | Google Ads For Icecream Store – A Video Case Study

In This Video

In this episode, we present a case study under which the ‘best practices’ of how we assisted a premium ice cream store to generate nearly $70,000 of monthly sales and deliver a 33 per cent ROS. Working with a company, which originated in the ‘90s, we faced objectives like low presence online and high competition. “Our goal was to increase brand awareness and site traffic with interested visitors.

For this, measures including highly detailed keyword analysis, precise identification of the target market, and the use of engaging ad texts and visuals to emphasise key aspects of the brand were used. The landing page has been redesigned to afford a smooth layout, and proper conversion tracking has been set. The results were remarkable: Other dramatic converting keywords, such as ‘gourmet ice cream’, targeted and improved the company’s web presence and customer responsiveness. Concerning brand awareness and loyalty, the firm has strengthened its position and is now a strong contender in the chain ice cream market.

Case Study: Marketing Strategy to Drive Success for a Premium Ice Cream Store

In marketing, the case studies are transformative and emphasise the efficiency of measures undertaken. In today’s post, we will discuss an incredible success story of how we successfully implemented our strategies to get involved with a prestigious prestige-selling ice cream café that sold almost $70,000 per month on average and made an outstanding ROS of 33%.

Client Overview

Our client is a classic example of a premium ice cream store that has operated since 1990. They have been around the block long enough and had significant problems in the new world order, which is the digital orientation. Having set a target for increasing their monthly product sales to their clients, they came to us to employ sound digital marketing techniques to improve their client visibility.

Challenges Faced

Before implementing our strategies, the ice cream store encountered several hurdles:

• Limited Online Visibility: While the specific brand’s history was robust, its online presence was one of its main issues. It had no online store or platform that gave customers an insight into its quality or the number of years it had been in service.
• Competition: Several local and national brands compete in the marketplace to capture people’s attention. The nature of our client’s competition required introducing a product or a set of products that would create a niche in the market.
• Need for Increased Sales: The main objective was to achieve a significant increase in monthly sales, driving towards an adequate number of $ 70,000.

Objectives

To overcome these challenges, we established clear objectives:

• Boost Online Presence: Increase the chosen brand’s Web presence to attract a new client base.
• Drive Qualified Traffic: Raise the attention of potential customers in McConnell’s Fine Ice Cream who visited the website to purchase its products.
• Achieve Sales Target: Hit at least $70,000 in monthly sales revenue and strike higher; sustain high ROS.

Strategies Implemented

To address the challenges and meet our objectives, we employed a multi-faceted approach:

1. Keyword Research

Initial research was conducted using keyword research, wherein we focused on the most effective keywords for terms such as premium ice cream, local dessert delivery, and frozen artisanal desserts. This first step helped us fine-tune the ad campaign remarkably; several phrases customers looked for were captured.

2. Target Audience Definition

Knowing who you are addressing is a very important element of any marketing communication. To achieve this, we targeted people by demographics, their interests in ice cream and desserts, and their need for high-quality local products. This helped us ensure that our marketing messages reached the right audiences.

3. Compelling Ad Creatives

Subsequently, to create compelling ad copies, we focused on the ice cream’s prestige attributes, including the product’s content and heritage. Every ad was followed by high-quality images representing the broad range of the company’s offerings, which could lure customers to discover more.

4. Ad Extensions

Sitelinks and callout extensions were added to our ads to maximise their function and impact. These features supplemented the primary data and made users explore other segments connected to the brand, such as available flavours, ingredients, and the story behind the store.

5. Landing Page Optimization

Since user experience has always been central to our approach, we worked on landing page optimisation. To achieve these goals, we made it our duty to optimise load time and the site’s mobile friendliness and have a clear and easily identifiable call to action that would enable people to place orders from our site. An adequately designed user experience crucially helps to increase the conversion rates.

6. Conversion Tracking

To optimise the results, we set up strong conversion tracking measures. This lets us track the effectiveness of numerous ad campaigns in real time so we can make instant changes to the implemented approach if necessary.

7. Bid Management

Finally, we used automated bidding techniques and received constant monitoring. This way, we were guaranteed that our ads would always be in a favourable position for the relevant keywords. In addition to all this, we wanted a desirable ROS.

Results

The implementation of our strategies yielded impressive results:

1. Monthly Sales: We generated more than $70,000 in revenue, a significant improvement from previous years. Top Converting Keywords, such phrases as ‘order ice cream,’ ‘delivery of ice cream,’ ‘gourmet ice cream,’ etc., became significant leading traffic and sales.

2. Online Visibility: The outcomes were impressive by the end of the second semester. We achieved increased awareness on the World Wide Web and established a formidable network among enticing ice cream providers.

3. Customer Engagement: Meanwhile, appealing and convincing ad stories and strong calls to action reinforced the company’s relationship with its clients and improved customer loyalty.

4. Brand Recognition: We increased the brand awareness aspect of McConnell’s positioning by communicating the mandate and novelties to the public, thus cementing McConnell’s positioning.