PPC For Contractor | Google Ads For Contractor-Case Study

About This Video

In this episode, we will walk you through a success story highlighting how we generated over one hundred leads for A Better Tint, the leading, established window tinting service provider, while delivering an outstanding CPA of $33.

The client’s goal was to increase the visibility of their brand and ensure that they attracted the right kind of traffic, which included real estate marketers of houses and offices, among others. Targeting Google AdWords services, we used the peculiarities of both search and display advertising formats to focus on significant advantages such as UV protection, energy-efficient glass, or increased privacy.

The major strategies employed are keyword research, high-quality ad creatives, location targeting, and ad extensions. We measured performance using a robust conversion tracking system and made adjustments where needed to get the best possible return on the investments. The results speak for themselves: Over 100 highly filtered, highly qualified leads, boost in brand awareness, and the importance of relevant keywords.

How We Generated 100+ Leads for A Better Tint

In window tinting services, gaining an edge and obtaining the best quality leads is always essential. This case study will explain how we assisted A Better Tint in generating more than a hundred leads with only a CPA of $33. The targeted advertisement and campaign management increased their brand awareness; increasing their overall leads was the additional bonus we ensured them.

Client Background

A Better Tint is a reputable window tinting service provider that provides services for homes and businesses. Their goal was to increase the brand awareness of their products in the market and obtain qualified prospects for the brands they would transform into customers. This became apparent when they commenced operation to realize that there was stiff market competition, and hence, it was essential to apply a sound marketing strategy.

Campaign Strategy

To meet all of the goals set for A Better Tint, we created a detailed campaign through Google AdWords. Our strategy focused on a combination of search and display ads that emphasized the many benefits of window tinting, including:
  • UV Protection: Focusing on how window tinting services protect the interiors of cars from harmful UV rays.
  • Energy Savings: A prime example of how window treatments can save energy and money.
  • Increased Privacy: Illustrating the promise of improved privacy due to hiring an expert to apply the tints.
By framing the campaign around such benefits, we hoped to appeal to customers looking for some particular solutions.

Keyword Targeting

Keyword research was one of the keys to our campaign. That’s why we used phrase and exact match targeting to provide complete coverage of the search queries connected with window tinting. This also helped us capture different segments that are still likely to purchase flood products through the various stages of the buying process.

Pro Tip: We included an automated tool to make changes to match types fluently and untangledly so we could flexibly switch depending on search behavior.

Compelling Ads

Creating unique ad copies and images was crucial in passing A Better Tint’s USP to its clients. We made the adverts to contain interesting contrast images depicting change after window tinting services. The visual appeal did more than grab attention; it also allowed potential customers to see the implications of our service in their environments.

Geotargeting

Since A Better Tint is a regional business, we used accurate geotargeting to ensure that the ad money spent yielded the best results. Since the target was to make the service available to a broader market, it made sense to target promising areas so that every dollar spent on advertising would benefit us by reaching the right audience.

Ad Extensions

To increase the impact of our ads, businesses employed different ad extensions, such as site links and call-out extensions. These features offered extra information and a call to action, thus increasing the probability of click-through and conversion rates. In this manner, the above multiple approaches contributed to formulating an elaborate advertising process for potential consumers.

Conversion Tracking

To ensure that our campaign was on track, sound conversion tracking was established to follow through on the campaign’s results. From this, we could determine which intervention measures were successful and where changes were required. Due to our monitoring of the various parameters, the campaign was adjusted incrementally, ensuring the highest possible return on investment.

Results

The results of our campaign were impressive:
  • Generated Over 100 High-Quality Leads: A targeted strategy helped to attract a large number of potential consumers.
  • Top-performing keywords: Top-performing keywords include phrases like ‘window tinting near me,’ ‘home window tinting,’ and ‘residential window tinting,’ which created traffic and leads.
  • Maintained Impressive CPA of $33: Since this was a strategic plan, we managed to confine the CPA  (Cost Per Action) to a shallow level as we realized a high level of accuracy.
  • Enhanced Brand Visibility: According to the results, A Better Tint improved its brand awareness in the specified market.
  • Continuous Optimization for Maximum ROI: These modifications guaranteed the campaign always yielded good results since they were based on collected data.

Next Steps

In the future, launching a similar niche campaign for free audits is possible. This will assist window tinting businesses in learning how they might imitate this kind of success on their own. We also welcome companies to contact us for a website-specific and location-targeting strategy suitable to their budget proposal.

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  • Attract targeted potential audience
  • High conversion rate
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    Conclusion

    This case study will show how delivering an effective digital marketing plan can yield quality sales leads and brand awareness. With the help of effective advertising targeting with Google AdWords, optimizing keywords, creating bright ads, and using geotargeting, we accomplished A Better Tint’s marketing objectives.

    The information gathered from this campaign provides a roadmap for businesses that want to improve the quality of their leads. Contact Softtrix today for professional advice and consultation to help enhance your marketing differentiation strategy. Together, we may be able to understand the possibilities for development within your industry and attain success.

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    Gary
    DIGITAL MARKETING HEAD/CEO
    Ami
    PPC HEAD