In This Video
In this episode, we discuss how to turn off automated extensions for Google Ads for more precise control over your campaign. Although solutions like dynamic sitelink, callouts, and dynamic images may be helpful, the solution might not quite match your goal or the branding of your campaign. We will also demonstrate to you how you can disable some of these auto extensions to ensure that your ads are customized in the way you desire.
To set up automated extensions, you can sign in to your Google Ads account, and click on Assets and then More Options where you’ll find Automated Extensions. From there, it becomes then possible to enable or disable certain extensions such as dynamic, sitelinks or business names among others. This enables you to be able to decide which parts of your ads are visible and which are not. After you’ve made your changes, click on the Save button to effect the changes made. That is all for this video please like, subscribe and follow more helpful videos such as this one!
Automated Extensions: How it affects your Google Ads & How to Switch it off
In this blog, we’ll guide you on how you can make that change and disable automated extensions in Google Ads. This will also help you to take your ads back and make sure they look how you want them to look with your brand and your campaign objectives.
Below is the list of automated extensions that Google Ads has to offer so that your ads are more visible and effective. Yet, such automated features while helping to make your ads more interesting and more targeted often do not fit the context of your campaign or the brand you are advertising for. Occasionally, that can cause odd layouts, where the automated extensions are not how you would like them to appear or contradict the layout and tone you wish to convey.
What Is Automation Feature for Advertising in Google Ads?
Now we turn our attention to what one needs to know about automated extensions before learning how to proceed with disabling or avoiding them.
Promotional additions are options in Google Ads that include additional information to your ads to make them attractive to other clients. These extensions are based on the information that is pulled from your Google Ads account and your website. Some of the most common types of automated extensions include:
- Dynamic Sitelinks: These are other links placed under your advert, which direct clients to particular pages within your site. Google creates them on its own using user navigation and the relevance of the landing page.
- Dynamic Callouts: These short snippets of text point to different aspects of your products or services, often double underlined and include such characteristics as “Free Shipping,” “24/7 Support,” etc.
- Dynamic Images: Google opts to attach images to the ad each time it believes they are appropriate to the search.
- Business Name: Google Ads can also display your business name automatically if it has been set for the account.
In our experience with ads, automated extensions are useful to make your ads more interactive, but they may not align with your branding or campaign. For instance, you might want more control of sitelinks that appear in your ads or may have a business name that you manage yourself but is not what Google uses by default.
Why You May Need to Turn Off Automated Extensions
Automated extensions may sometimes work against your campaign goals. Here are a few reasons why you might consider turning them off:
- Lack of Control Over Branding: Some automatic features such as dynamic sitelinks and callouts do not reflect the message that you wish to accompany your ad. For instance, if Google implements sitelinks you do not wish to be included, or dynamic callouts that do not relate to your product or services may pose a problem since they may not reflect what your business represents.
- Relevance: In the worst case, the images associated with the keyword by Google or the sitelinks added to the ad are not related to the content of the ad, and this can lead to the degradation of the quality of a user’s experience. You may also choose to select particular sitelinks, images, or callouts in an effort to maximize conversions.
- Customizations: Some of the extensions you may have created yourself partially, for example, sitelinks or callouts where instead of using the automated title and description, you may want to use your own custom title and link.
- Campaign Focus: Some of the extensions, for instance, dynamic callouts or sitelinks, may also distract the users from the main call-to-action in your advert which will deter your conversion rate.
If you see these problems in your campaign, you should pause automated extensions to regain control over the looks and feel of the ads that are running in your campaign.
How to Turn off Auto Applied Settings in Google Ads
Now that you know why it is possible to turn off the automations and what consequences it might have, you should know detailed instructions on how to do this. It will not take more than a few minutes and not be complicated in any way.
Step 1: How to access your Google Ads Account
The first step is to sign in to your account which is Google Ads. When you sign up and log in to your account, you are redirected to the Google Ads Home page through which you can work on all your campaigns.
Step 2: Locate the “Assets” Tab
On your Google Ads homepage, look at the left side of the screen and find the Assets button; click it to open all the types of extensions available within your account, including sitelinks, callouts, and structured snippets. These extensions assist in turning your advertisements into informative and fascinating ones.
Step 3: Click on “More Options”
To get to the option that will allow you to disable the automated extensions, point to More Options on the left vertical navigation panel. This will open further extensions settings and you’ll be able to change the value of the automated extension settings.
Step 4: Select “Automated Extensions”
In More Options, you will see a heading called Automated Extensions. Have a click on this option to find the settings for managing automated extensions.
Step 5: Access Advanced Settings
Under the heading of Automated Extensions, you will be able to find a variety of subheadings concerning the management of different forms of automated extensions. Among the list are Dynamic Sitelinks, Dynamic Callouts and any other automatically generated objects.
To view more specific settings for each type of extension just click the Advanced Settings button. Here you will also be given the full option to dictate which of the automated extensions to enable or disable in your campaigns.
Step 6: Turn Off Unwanted Extensions
- Logo: If there is a brand logo uploaded and placed on the ads individually, you can choose to leave it running while at the same time, pausing the automatic logo. This makes it easy for you to maintain a good brand image since your brand will look consistent across your various products.
- Business Name: If you have used a different business name in your ads, you can off the business name extension and use your customized entry.
- Dynamic Images: Still, if you believe the dynamic images are incongruent with the purpose of your campaign or your products, you can turn them off. This way, you achieve the ability to control the type of images to be used in the ads.
Step 7: Save Your Changes
You need to select your choices on the filter and once done ensure that you click on the save button to get the selected settings. Your ads will be changed according to your new settings and preselected automated extensions are now turned off in your campaigns.
Advantages of Switching off Automatic Extensions
Disabling automated extensions in Google Ads offers several advantages:
- Greater Control: Their message and content are easily controlled because they have more control over which specific elements appear with the ads.
- Better Brand Consistency: With such automation disabled, you should be able to guarantee that all your branding on the advertisements is well done.
- Improved Relevance: The given extensions are selected to be useful for your campaigns thus enhancing the flow and boosting conversion rates.
- Avoiding Clutter: It also helps to remove additional extension platforms as they may take up space in your ads and make them cluttered.
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Conclusion
Though automatic expansions can work in Google Ads, it is not always most advantageous for holding a particular campaign. As described above, you can easily turn off these auto functions and have your ads under your control. : This helps you to place your ads in the right nutritional branding and campaign strategies you wish to achieve and also guarantees the right look and performance of the ads.
