In This Episode
In this video, we will show you how to set up Conversion API in WordPress backend and Facebook ads dashboard. First, we will access the WordPress back end and install the “Fix Your Site” plugin you created to integrate your WordPress site with your Facebook Ads account. Once the plugin is installed and activated, you’ll need to enable two key settings in the plugin: the Conversion API Editor and Advanced options.
Next, we will install the Facebook Pixel, using copy-paste for your Pixel ID into the plugin’s integration settings. Then, we’ll create and copy the Conversion API token and paste it into the plugin’s settings, then save everything properly.
After being set up, go to the Facebook Event Manager to ensure that your events like Page View, Add to Cart, and Purchase are fired. It enables tracking of conversions and this in turn is helpful in demonstration of success of given campaigns as you try to improve your marketing endeavors.
How to Set Up Conversion API Tracking on Your WordPress Website for Facebook Ads?
Generally, if you want to get the most out of your Facebook Ad campaigns, it is valuable to know how to track conversions properly. Despite all these, one must agree that one of the most effective tools at your disposal is Facebook’s Conversion API (CAPI), an actual data streaming tool which enables you to push the data straight into Facebook Event Manager from your website. This makes it possible for you to track such important events such as purchase, add to cart events or page views with far much lesser interferences of browser tracking problems such as pixel blocking.
To help you get a feel of what to do, in this guide, we’ll show you how to setup Conversion API Tracking for your WordPress website. After completing this tutorial you will be able to add Facebook’s Conversion API to your WordPress site so that tracking conversions for your campaigns becomes easier.
What Is Conversion API?
Conversion API is an API offered by Facebook to enable businesses to collect user actions, conversions and other measures from a company’s site or server. In contrast to the classic Facebook Pixel that operates on the client side (browser), the Conversion API works on the server side, which reduces problems resulting from ad blockers, restrictions on cookies, and browser constraints.
It is also particularly valuable in creating a real time exchange of information on client activities like purchases or sign-ups if you implement the Conversion API. This gives Facebook’s algorithms better data, which enhances the ways ads are targeted, how campaigns are evaluated and makes future campaigns even more effective and profitable.
Why You Should Be Using Conversion API on Your WordPress Site?
Implementing the Conversion API on your WordPress website has several key benefits:
- More Accurate Data: The server side tracking is far less likely to be influenced by any problems with the browser, which gives a more accurate picture of the users.
- Better Ad Performance: Increasing the digital representation of the consumer, through the provision accurate data also keeps the algorithms in Facebook exposed to better campaign results.
- Increased Conversions: This way, with their help, it is easier to better engage with customers, point at add-to-cart actions, or completed purchases to increase conversions.
- Bypass Ad Blockers: Because tracking at the server side is not affected by ad blockers, you can track more activities of the users – including those who use blockers.
Now that you know why Conversion API is crucial let us proceed to the steps of embedding it on your WordPress site.
Proper Guide on How to Set up Conversion API on Your WordPress Site
1. Log in to Your WordPress Back end
The first step is to go to WordPress and to log in to your WordPress admin panel. To install the plugins and make changes for working on the site, need to have the administrative control.
Once you have logged in, you should be able to see the WordPress admin dashboard. From here you will be able to add the plugin needed to connect the Facebook Conversion API to your site.
2. Next download the “Fix Your Site”plugin.
Enabling the Conversion API requires you to install a plugin that encourages this connection on your WordPress website. Currently, there are numerous plugins that serve this purpose, however for this tutorial we’ll be using the “Fix Your Site” plugin. This plugin enhances the ability to link your WordPress site to the Facebook Ads.
- The idea is to go to WordPress, and, having logged in, go to the plugins section.
- From there, click Add New and then for the search type “Fix Your Site” for the plugin.
- When you find where the plugin is located, you will click on Install Now and upon installation you will activate it on the site.
3. Enable Conversion API in the Plugin Settings
4. Share Facebook Pixel with the Plugin
- Well, the plugin is already activated and the primary settings should be enabled, now it’s time to connect Facebook pixel to the Conversion API. Scroll down to the Integration category within the settings of the plugin.
- It will then ask you to put in your Facebook Pixel ID. If you haven’t already created one, you can create your Pixel right within the Facebook Ads Manager.
- After you have copied your pixel ID from Facebook, you need to paste it on the integration tab of the plugin in the WordPress admin dashboard. This step is very important to establish the connection between your Facebook Ads account and the data of your website.
- When you paste the Pixel ID, you will notice that the Conversion API integration process is complete. This setup will help you keep track of different activities on your site, including page visits, product visits and even purchase.
5. Create and Submit the Conversion API Token
The next step is to generate the Conversion API token which is very necessary for the flow of data from your WordPress site to the Facebook Event Manager.
Go down to the Token tab of this plugin.
- At the bottom of the page, make sure you click the Create Access Token button. This will give you a unique token code, which will be pasted on the plugin section once entered.
- Take a copy of the token code and then replace the code in the Token field of the plugin in the WordPress.
- The next step after typing the token is to click Save Settings to complete the customization of the program.
6. Verify Events in Facebook Event Manager
The Conversion API is set up in the backend of WordPress Once the API is set up, you can check the event in the Facebooks Event Manager to make sure that the events are fire correctly.
- Go to Facebook Event Manager. It is at this point that you will begin to see the event that you have set such as the page view, view content, add to cart, initiate check out, purchase.
- Such events will be triggered every time users perform actions on your website, and you will see real-time results.
7. Use the Data for Campaign Optimization
Having your Conversion API up and running you can then start to using the tracked events as your main results of Facebook Ads campaigns. The kind of information that the Conversion API will gather will assist Facebook’s algorithms in delivering advertisements effectively and increasing the relevance of the advertisements being placed.
This way you will know how many conversion or leads, (like a sale or subscription) your campaigns are creating.
By having improved conversion data, you can work well with the different campaigns in order to target well-performing advertisements, increase your return on investment, and decrease ad costs on poor-performing campaigns.
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Conclusion
This guide will show you how to use the Conversion API on your WordPress website to improve your Facebook Ads campaigns. In this case, by integrating the server-side tracking of Facebook with your WordPress back end, it will always produce better results, improved ads, and higher conversions. In fact, it is effective in tracking any essential activity such as product purchase, sign-ups and any other action needed to be taken by the customer, Conversion API helps in campaign optimization with accurate data.
The process may seem a bit technical but with the help of the fixes like “Fix Your Site” there is nothing challenging with setting it up. Once all these are done, you’ll be able to get great information that will enable you get the best results for your business.
If you haven’t created Conversion API yet, now is the best time to do it. With the help of Softtrix’s right tracking set up guide, you will be all set up to reach the new heights in your Facebook Ads advertising!
