In this episode, we’ll take you through the process of linking your WhatsApp Business number to your Facebook Page. First we explain how to integrate the two platforms, this way you will be able to use them seamlessly. Then, if needed we proceed with the setup of a fresh campaign, followed by the customization of your ad set, and your conversion goal. We help you design your ad and show you how to write the best messages to your potential viewers. Next, we show an example of how you can use the mentioned kinds of post to preview your ads looking perfect on different feeds. Lastly, we brief you on the whole process to help you begin your campaigns using WhatsApp and start targeting customers directly through Facebook ads.
The Complete Guide: Setting up WhatsApp Business App and Advertising on Facebook
In the current fast growing and evolving marketing sector this feature of communication with the customers is crucial in establishing a good brand image and also in ensuring enough sales are made. At this point, WhatsApp with over 2 billion active users has become one of the most used business-to-customer communication channels. Connecting this effective means of communication with Facebook’s well-developed advertising platform will allow customers to receive smoother interaction, increased conversion, and improvements to marketing as a whole. In this guide, we’ll explain how to link your WhatsApp Business to your Facebook Page and then launch a Facebook ad containing a WhatsApp number.
Step 1: Linking Your WhatsApp Business Number to Your Facebook Page
The first strategy for running an advertisement campaign through the help of WhatsApp is connecting your WhatsApp Business to your Facebook Page. This integration ensures that a customer can be contacted on WhatsApp as a Facebook feature hence making it easy to pass messages.
To connect your WhatsApp Business account
Go to Your Facebook Page Settings: Login to your Facebook account and go to the Facebook Page that you created Click on the wheel like icon at the top right of the page.
- Navigate to WhatsApp: In the left vertical panel, go down and locate the WhatsApp entry under the General section. Click on it.
- Enter Your WhatsApp Number: If you have not yet link your WhatsApp Business to Facebook, you will be invited to add your WhatsApp Business phone number. Once you get into it, you will be desired to enter your telephone number and you will willingly be sent an SMS of authorization code.
- Verify the Number: Please you enter the code send to you in the verification field. Upon successful verification your WhatsApp account becomes connected to your Facebook Page.
This integration means that customers can be able to make direct communication with you via the WhatsApp icon placed within your Facebook ads.
Step 2: Creating a New Campaign
- Go to Ads Manager: To get into the Ads Manager or Ad Center, navigate from your Facebook Page and clicking either of the buttons.
- Click Create Campaign: Back on the Ads Manager Home Page, click on any word in the blue bar under the header that says ‘Create.’
- Choose Campaign Objective: Facebook has campaign options including awareness, likes, app installs, event responses and offerings, website conversions, and more. When promoting on WhatsApp, go to the ‘Messages’ objective. This objective will help maximise your ads for starting a conversation on whatsapp.
Step 3: Conversion Objective
When it comes to campaigning, on the next level, it becomes time to set your ad after deciding on the campaign’s goal. Targeting, budget, and scheduling are the options usually reserved for the ad set level within the advertising process. This step is crucial for the purpose of targeting the right people to be able to see your ads.
- Define Your Target Audience: You are able to target audience based on demographic characteristics, interests, geographical location and their activities. You also must ensure that your audience on your desired channel such as WhatsApp is the kind of customers you wish to engage.
- Set Your Budget and Schedule: Decide on a daily or campaign budget that you can be comfortable with in order to fund your campaign. You can decide to have your ad run constantly, or set parameters of the start and end of the time for the ad to be visible.
- Choose Your Ad Placement: Choose the placements to target as this can range from Facebook News Feed, Instagram Feed or Messenger etc. In the case of WhatsApp-specific campaigns, it’s wiser to go for the placements your audience seems to respond to.
- Conversion Objective: When it comes to placing ads on WhatsApp, there is need to set a perfect conversion goal. When deciding what specific conversion you are going to use when setting up your conversion goal, select “WhatsApp” as the place of conversion. This will simply mean that Facebook would post the ads most appropriately to the user groups that are more probable to interact with your WhatsApp link.
Step 4: Creating the Ad and Messages
Now comes the creative part of the process: the ad which is to be created and the message that will be displayed to your audience out there. This is where you write catchy text and capture that will make people want to contact you on WhatsApp.
- Select Ad Format: Facebook’s ad options include carousel ads, image ads, and video ads. For WhatsApp campaigns, even a single image or video ad could suffice because you get to put a regular CTA which entices the users to click the ad and message you on WhatsApp.
- Write Compelling Ad Copy: Your ad copy has to tell the users what they will get when they message you on WhatsApp. For example, if you’re promoting a sale, your message might say: If a question about out current sale arises? For immediate response; feel free to WhatsApp this unique numbers:…
- Add a Strong Call-to-Action: Provide a special CTA to invite the users to chat with you on WhatsApp. What Actually Works There is the ‘Send Message’ Call-to-Action button which you can style ‘Message Us on WhatsApp’ on Facebook. This CTA will create a chat window on WhatsApp that will allow users to begin messaging your business.
- Create Custom Messages: You can also set a default text which will appear in the alert box when a user will click on the WhatsApp icon. This can be as straightforward as a call to order, such as “Hello, I’m interested in your product,” or a question that begins with pre-set steering potentialities.
Step 5: When is it possible to Preview the Ads on Different Feeds?
To ensure your ad looks perfect across all the feeds and across all the devices before you even launch the campaign, you need to do this. In Facebook Ads Manager, advertisers can see how the ad might look like in different placements including mobile, desktop, and within Instagram Stories.
- Preview Across Devices: Ad image also matters and you should use the image preview tool in the Ads Manager to check how your ad will look like in mobile devices and computers. Since WhatsApp is a mobile application, ensure that the ad, is well optimized for mobile over the internet.
- Check for Mobile Optimization: Make sure it is possible to read the CTA and the visuals on the screen of a mobiledevice. The button for your WhatsApp message should be well sited and well within reach.
Step 6: Launching the Campaign
Specific Campaign Activities of the Finalizing and Launching the Campaign
Finally, you are set to begin running your add once you are through with previewing the ad. Make sure you have WhatsApp integrated and squared away as well as the targeting and budget for the advertisement. Once again, you’ll see a message telling you that the campaign is ready to be published After that, you should click the “Publish” button, and your campaign will launched.
Once your ad is live, track its performance using the Facebook Ads Manager as your ad is a Facebook ad. When it comes to defining the performance of your ad on the platform, use the features such as CTR rates, message engagement, and conversion to know the general performance of the ad campaign.
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Conclusion
When used in conjunction with Facebook advertising, WhatsApp is an excellent means with which to engage customers and complement your marketing mix. By following the steps outlined in this guide, from the connection of your WhatsApp to Facebook account, creation of the advertisement, and the optimizing of the message, you are able to take users through the customer path smoothly and encouraging increased interaction and conversion. With personal and direct communication to its clients and audience, using WhatsApp boosting increases concern through advertising on a sale, providing Customer Support, or just broadening the company’s dissemination.
