In This Episode
In this episode, our focus is on how Facebook Ads can be used to drive traffic to your website or blog. First, we begin with setting a traffic campaign under the Facebook ads merchants to reach the maximum number of people visiting your site. To do this, we will go to the “Create” button and select traffic source objectives, type – landing page views.
Next, we move to the asset level where we select “website” as our traffic destination and set a budget, in this case, 20 euros. We switch from Automatic Advantage+ Audience to Original Audience for greater targeting control. Once we alter placement options, further purposes will include creation of engaging primary text, headlines intriguing users, and proper images. A strong Call to Action, like “Learn More,” is essential for enticing clicks. With all elements in place, we’ll hit “Publish” and monitor our results to see the impact of our campaign!
How to Generate More Website Traffic Using Facebook Ads?
Marketing is a very important component in the current business world, especially because the success of a business often relies on the traffic it receives to its websites. And one of the most successful tools to do this is the Facebook Ads. In this blog, we are going to show you how to set up a traffic campaign through the Facebook Ads Manager that would allow you to get the most website traffic.
What Is a Traffic Campaign?
A traffic campaign is a paid way of reaching out to users to your website, landing pages or apps. Thus, when it is aimed at the maximal number of visitors you are striving to raise brand recognition rate and conversions, and, thus, sales. Now let me explain, how to run a successful traffic campaign on Facebook.
Setting Up Your Traffic Campaign
Step 1: Create Your Campaign
First, you have to go to your Facebook Ads Manager and then click ‘Create’. Doing this leads you to the campaign creation page for which you get options on the objective of your campaign. Here you will have many choices, but for our goals, we will have to select the ‘Traffic objective’.
However, when you choose Traffic on the second row and in the right window, click on Continue. It may take a while for the interface to come up, however, once you are there it will be possible to select the campaign level settings immediately.
Step 2: Set the Goals and the Objective of Your Campaign
At the campaign level, you have already chosen the traffic objective, which is always a plus for a beginner. There is often nothing else for you to tweak here unless you wish to enable a campaign budget optimisation. It is useful for managing your budget efficiently when using multiple ad sets should you choose to create more later.
Step 3: Move to the Asset Level
After you ensure that you have agreed with the campaign objective, move to the next level of asset where you want your ad to appear. Depending upon the nature of your business you will have different choices of where you want traffic to go or the destination, which may be to your site or an application. If your goal is to increase website visits choose Website as your traffic destination. This choice relates to our top strategic priority of raising site traffic.
Step 4: Set Your Budget
Set appropriate campaign’s budget. For the purpose of this example, we would set our budget to €20 , but depending on your business needs and the entire advertising plan, you should set it accordingly. The live campaign budget enables you to monitor the performance of your campaign well and plan for it in detail.
Step 5: Audience Selection
Facebook provides two audience targeting options: Automatic Advantage+ Audience and Original Audience. However, Automatic is easier, and in case you want to take more control, you can change the option to Original Audience.
In the manual option, you are able to target the right audience according to the age, sex, geographic location, interest, and activities. This is important especially if you want to target a specific audience for your ads than normal internet users.
Step 6: Choosing Your Ad Placement
The next step now is choosing your ad placements. Unless you are interested in reaching out to Facebook groups page reverts to Advantage+ placement and we advise you to go manual placements. You can select the places where you would like to run the ads and the options include the Facebook site, Instagram, the Audience Network and Messenger. However, they provided the option to uncheck ‘messenger’ if you think that your audience is not active in messenger.
Step 7: Craft Your Ad
Now it’s time to create your ad. This is where creativity meets strategy. You need to add the following components:
- Primary Text: This is the call to action of your add. This is the main feature of your ad. Write it tactfully to attract the eyes of the users and to make the users do certain things.
- Images or Videos: Graphics are important and assist in receiving many clicks. Select the best images that will appeal to the audiences and are on the right message of the branded image.
- Headline: The most important thing about your headline is that it should be short and to the point but it should also grab people’s attention. This is the first thing most people will read about your app or service, so don’t skimp on quality.
- Description: It is not always required, but if you add a description, it complements the information about your offer.
After you have these elements prepared, it is as easy as copying over your main text and pasting, choosing your first picture and typing in your headline. Facebook also provides headings that it recommends that you take where in some cases you may not have a lot of heading ideas to type in.
Step 8: Call to Action
Step 9: Final Review and Publish
Before hitting publish, review all your settings, read through the systems configurations. Be sure that image, primary text and headlines are properly configured and that you selected appropriate audience. When all is well, go ahead and click on the Publish button!
Step 10: Monitor Your Results
It is vital for you to be able to monitor results once an advert is placed for consumption by public. There are Facebook applications that one can use to monitor the success of its campaigns by measuring items like clicks,impressions and engagement rates among the denizens of the website. Reading these results will assist you to know what areas to look at and which areas require modification.
Tips for Success
- Test Multiple Variations: Remember you can always try out different ad creative, target audience, and ad placements. A/B testing can show what works in the prospect’s best interests.
- Optimize for Performance: It is good practice to assess your ads performance and make change accordingly as informed by data. If a specific ad needs to be analyzed, then may be changing the audience, the ad creative or even the ad budget is the answer.
- Retargeting: For users who have interacted with the displayed commercial or visited the company’s website earlier, it is effective to configure the retargeting programs. It can have a massive impact on conversion rates and is in fact commonly used by online retailers.
- Keep It Fresh: It is also good practice to update the content of your ad on a regular basis so as to avoid the audience getting bored with your ads. New creative can make a difference and boost traffic again.
- Focus on Quality Traffic: Let’s not forget that not all traffic is created equal. Strive for getting the kind of visitors that would be customers of your products and services.
Conclusion
It may become a real boost for your website traffic if you start to create a traffic campaign with the help of Facebook Ads. By following these steps with detailed information about your aim, available audiences, creation of appealing ads, and analysis of RESULTS, with the help of following these steps, one is in a proper position to enhance his/her online visibility as well as engagement. With time and tested strategies, the Facebook Ads increases potential of the visitors which will in turn boosts the business goals.