How To Create an Fb Ads Campaign to Increase the Facebook Page Likes | Video

In This Episode

This episode is all about explaining how you can create an effective Facebook page like campaign for your brand. Building a strong online presence entails beginning by reaching more user and pays adverting can assists in this. The first thing you need is a Facebook page that any campaign needs, regardless of what it is you are promoting.

It starts in the Facebook Ads Manager, selecting the Engagement objective will ensure high levels of interactions and users to like your page. You’ll know how your budget works, the demography you want to target, and other special interests you wish to target.

This way, guiding the action guides the choice of images and text for the ad, checks the placement and finalization of the advertisement campaign. Last, we point out how to track your results and how to adjust your ads for the best performance. Listen to discover how to amplify your Facebook marketing strategy.

How to Create a Facebook Page Like Campaign

Today, brand building mainly focuses on providing an Internet brand environment, and Facebook is still one of the best ways to do it. That is why if you wish to gain more likes to your Facebook page, then you can use targeted advertising as it will certainly bring you more eyes to your profile. In this post, we’ll explain to you how you can make a successful Facebook page like ad campaign and the most important steps stage to achieve better results.

Understanding the Importance of Facebook Likes

Conversions do not solely mean likes; it means the people that are actually engaged in what you post on this Facebook page. More likes can make you authoritative, share your posts with more potential audience, and create a circle of customers around your brand. Each like not only shows that viewers want more of your posts, but also lets them stay updated, strengthening your bond with your audience.

Getting Started: Create Your Facebook Page

As you start planning for any campaign, you should always make sure that you have a Facebook page. Without a page, you won’t be able to post ads to get people to like your page. If you already have a page but it has few likes, there is nothing wrong that you should feel that your page is utterly useless! Its visibility can be improved during campaigns which are specific to its cause.

Step 1: Access the Ads Manager

To create your campaign, simply go to Facebook adverts by accessing the Facebook Ads Manager. To start, hit on the button create. It ranges from Awareness to Engagement, Leads to App promotions and Sales.

Choose the Right Objective

When it comes to a specific page, such as campaign, the best option has been seen to be the Engagement objective. This option makes your posts visible to other people who in turn can comment and through that like your page. So if you have chosen Engagement then go further by pressing the Continue button on the right.

Step 2: Set Up Your Campaign

This is the campaign setup area and you are now here. Here, you ensure that the Engagement objective has been selected. The bidding type will be usually set to Auction, which means that you will pay for ads depending on demand and competition for specific ad positions.

Select Your Ad Set

To the Ad Set level, you’ll have to decide where people might interact with your Facebook page: Choose the Get people to engage with your facebook page option. This focus will help you ensure that your ads will target the people to like your website or page.

Name Your Campaign

After that, add an informative name for your campaign which might be as “Unit Construction Page Likes” etc. Lastly, it is the time for decision on your budget. Depending on your targets you would want to start with a mere $1.25 per day to promote your business and to see how successful it would be without having risk a huge amount of money.

Define Your Audience

Within the audience section of the campaign creation, you will choose the more details about the people, which you want to reach. Probably the most important advice is to define the target location and the age of the users. If you want to target people aged 20 to 40 then be sure to include that information here.

If you want to be more specific use the Detailed Targeting feature available to tailor your audience. For instance, if you need to target audience involved in sports activities you can type “Sports” to provide even more specific target audience.

Step 3: Create Your Ad

Now, it is high time that you developed your actual ad. You will have pre-designate your Facebook page in the course of its creation. At this stage you have to determine what kind of medial you want to show, better I think images or video is more effective at this step. Don’t forget to put attractive texts which would interest the target audience to like your page.

Preview Your Ad

Before setting an ad, one should also consider how it will look in various ad placements. Since enhancing the page likes is the overall choice you have made regarding the ad, Facebook will always incorporate a page like button in your adverts. This button is very effective when trying to turn the viewer into a follower.

Step 4: Publish Your Campaign

When all is configured and beautifully aligned, run your cursor over the space and click on the Publish option. Your campaign will now be live, You can begin to track how it is doing. As to the specifics of the ad, Facebook reveals how many people began following your page due to it.

Step 5: Monitor and Optimize

It is suggested to monitor the results given that once your campaign is running, anybody can create it. If you are not getting the required likes or follows the first time, it’s high time to tweak it. Here are a few steps you can take:

1. Adjust Your Target Audience: You can also consider narrowing it down according to your metrics if your first target audience isn’t engaging with you. Maybe it is time to focus on another age range or subject.

2. Change Your Ad Content: Try changing images, videos or text used to advertise in order to be able to understand the best of the lot to use. One consequence that should be considered is that A/B testing different versions can help.

3. Increase Your Budget: The best strategy to do this is to use your campaign metrics to determine whether it is time to spend more money on the campaign.

4. Explore Different Objectives: If you have no likes on the page, you may want to utilize other campaign goals that would work towards branding or calls for action.

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    Conclusion

    A cutting-edge facebook page like campaign can help make a spectacular difference to your brand image. In other words, if you provide your ads with more specific, targeted audience appeals, you will find that you can gain more likes to your page on Facebook. However, the aim is more than the number of followers or subscribers – you want to have the right people who will be interested in your posts. Submerge yourself into the process, try and do not be afraid to pivot if it does not work out. As you now know, patience and effort coupled with right tactics will go a long way to making your business famous on the social platform that is Facebook.

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    Gary
    DIGITAL MARKETING HEAD/CEO
    Ami
    PPC HEAD