How to Create a Instagram Profile Visit Campaign in Fb Ads Manager | A Video Guide

In This Episode

This episode is focused on guidelines on how to create an Instagram profile visit campaign using Facebook Ads Manager. To achieve our goal of gaining new followers from your Instagram account, we will show you how to create this campaign. First of all, we need to check that your Facebook Ads account has necessary connection with your Instagram – it is the basic requirement.

Then, we proceed to Ads Manager section where you want to choose the Traffic objective to bring people to your profile. From it you’ll discover how to make your advertisements relevant to the intended audience in terms of demographic and make manual placements for advertising on Instagram Feeds and Stories.

We will also share how writing great ad creative and the primary text that makes users want to visit your profile. Lastly, you will know how to push out your campaign and how to monitor it to see whether it is effective or not. In this blog, we will take you through the process of developing an Instagram profile visit campaign using Facebook Ads Manager.

How To Create An Instagram Profile Visit Campaign Using Facebook Ads?

A businesses presence and the growth of their audience on the popular platform of Instagram is more relevant today than yesterday. For any brand, influencer, or small business, having a strong profile in this particular platform can make a huge and positive difference. There is a chance to increase your number of subscribers, and it is through the paid promotion of your page.

Why Instagram Profile Visit Campaigns Matter?

Instagram is not just a site to posting pictures; it is a marketing strategy. The constantly growing number of active users is over a billion people, so the opportunity to reach the target audience is very great. An Instagram profile visit campaign aids you to drive more people to your profile, thus increasing the likelihood of gaining new followers together with the general interaction.

Step 1: Connect Facebook with Instagram

Before you proceed to develop a campaign for your business it is important to note that Facebook account is connected to an Instagram account. This step is important in order to avoid hitch free when running your profile visit campaign.

How to Link Accounts:

  • Go to Your Facebook Page: First, go to your Facebook account through which you regulate your business or brand’s presence.
  • Access Settings: Find the icon that will say “Settings” often, this is in the bottom left corner of the sidebar.
  • Navigate to ‘Settings & Privacy’: When you are on this section, scroll down and look for ‘Linked Accounts.’
    Connect Your
  • Instagram Account: If you haven’t linked your Instagram account yet, you will see a prompt to link it.

When your personal accounts are connected, it is time to begin populating your own campaign.

Step 2: Access Facebook Ads Manager

Now it is high time to get engaged with the ads manager, which is the primary tool that forms the backbone of all your advertisement.

Steps to Create Your Campaign:

  • Open Ads Manager: If you’re logged into Facebook and viewing your page, look at the top of the page for the link to the “Ads Manager.”
  • Click on ‘Create’: This button will take you to the page where you will be provided with the process of creating your campaign.

Step 3: Choosing your campaign objective

Once, you will you click on the Create button you will notice some objectives like Awareness, Traffic, and Conversions. Choose the Traffic objective for this specific campaign targeted to raise visits to your Instagram profile.

Why Choose Traffic?

The Traffic objective aims at making visitors visit a particular site, in this case, your Instagram profile. Selecting this means that your ads are set up in a way that maximum number of people can be brought to your profile.

Step 4: Select Manual Traffic

Should you select the Traffic objective, you will be asked whether you want it to be Automatic or Manual Traffic. Manual Traffic targeting means that you maintain the authority of choosing your audience which is very important when it comes to the success of your campaign.

Step 5: Set Up the Ad Set

Having set the campaign created, it is the right time to Continue with the Ad Set level. This is where you’ll set, for example, whether you would like to target the young adults or the business professionals.

Define Your Audience:

  • Demographics: You can targeting with age, gender and location means your ads will be posted to the right group of people.
  • Interests: Take advantage of the since you are most likely to get potential followers with an interest in your subject matter or industry.

Step 6: Choose Your Placements

The next mechanism is the choice of places where their ads will be displayed. In choosing particular placements, it will be advisable to use manual placements in case of an Instagram profile visit campaign. It also helps in making sure that your ads are posted mainly and mainly seen on Instagram since there is always high interaction rates.

Recommended Placements:

  • Instagram Feed: Start engaging users with great visuals that will appear in a news feed.
  • Instagram Stories: Use this format when creating more engaging adverts since Stories are likely to receive more engagement compared to other forms of advertisements.

Step 7: Create Your Ad

Now it’s time to build your ad. This is where creativity comes into play, as you’ll want your ad to stand out and gen a positive response from your target market.

Components of Your Ad:

  • Visuals: Select a proper picture or a video that will be provocative enough to draw people’s interest in your brand.
  • Primary Text: Develop powerful call to actions within the ad to encourage the users to subscribe to the Instagram profile. Examples of aggressive appeals include phrases like “Follow us for new information!” or “Become a member of our community right now!

Call-to-Action Button

For this campaign type, facebook uses the default call-to-action button as “Visit Instagram Profile” which makes the message quite clear.

Step 8: Campaigns: Review and Publishing

And after you’ve done all this, then you need to view the ad that you want to appear on your Messenger. Make sure that all settings, targeting, and creativity are set to meet your goals.

Final Steps:

  • Hit the ‘Publish’ Button: Once everything is as it should be click here publish. The visit of your Instagram profile campaign is now active!
  • Monitor Performance: Once the campaign is live, you shouldn’t ignore the results that must be measured to know how successful it was. Managing the Facebook Ad from the Facebook Ads Manager to note the click through, impression, and followers obtained.

Conclusion

Launching an Instagram profile visit campaign using Facebook Ads Manager is effectively a great way to increase brand visibility online. These steps can guide you from linking your accounts to making shareable and click-worthy ads for the improvement of traffic and followers to your profile.

Especially when social media marketing is a necessity, paying for promotion is one thing that can help you stand out from the rest.

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Gary
DIGITAL MARKETING HEAD/CEO
Ami
PPC HEAD